The Social Organization
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The Social Organization
All things social in the modern connected world
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Your marketing job is about to become an engineering job. Get ready.

Your marketing job is about to become an engineering job. Get ready. | The Social Organization | Scoop.it

There is so much happening, so fast, in the world of marketing that I would never have guessed as a “social media guy.” First, the rise of the growth hacker...


Via Jessica Kelly
fractals's insight:

yupsee - happening everywhere - and if you can be replaced by someone half your age - earning half your salary - then shame on you.

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Jessica Kelly's curator insight, October 9, 2013 4:19 PM

"You are about to be replaced with a junior engineer, 23 years old, maybe without a degree, who makes half of what you make and gets better results."  Amazing and insightful post from Julien Smith...

Tina Shakour's comment, October 9, 2013 7:52 PM
Totally calling bunk on this one! I agree marketeers should embrace tech, but they will not be replaced. Most engineers don't want to be "in marketing" and marketing and comms are not just a science - there is an art, an instinct to it."
Jessica Kelly's comment, October 11, 2013 2:36 PM
I agree, but will companies realize that? Everyone is *quantitative* data-happy right now, and I think many orgs don't realize what a narrow view that gives. :)
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Three Legs Of A Stool

Three Legs Of A Stool | The Social Organization | Scoop.it
Those of you that track this blog will know that I occasionally post pieces that are flagged - 'three legs of a stool'. This happened to catch my eye today - which for me captures the challenge - i...
fractals's insight:

Apart from beong a great image - I just love the juxtapositon of the simplicity of a three legged stool with the complexity of their interactions

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How companies are using social media to take entry in new markets

How companies are using social media to take entry in new markets | The Social Organization | Scoop.it
Companies are using conversations on social media platforms to shape entry strategies in new markets, address consumer grievances and communicate directly with target groups. Merely being present...
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EZ Tweeter: Shortcuts to Help Speed Up Your Social Media Browsing [INFOGRAPHIC]

EZ Tweeter: Shortcuts to Help Speed Up Your Social Media Browsing [INFOGRAPHIC] | The Social Organization | Scoop.it
Shortcuts to Help Speed Up Your Social Media Browsing [INFOGRAPHIC] http://t.co/SHmHr4WZGK
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Parabola (2013) by Firestone Walker Brewing Company

Parabola (2013) by Firestone Walker Brewing Company | The Social Organization | Scoop.it
Connoissaurus is drinking a Parabola (2013) by Firestone Walker Brewing Company at The Dream Kitchen on Untappd.
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Rising Stars You Should Watch In Social Media & Journalism

Rising Stars You Should Watch In Social Media & Journalism | The Social Organization | Scoop.it
These are the Millennials. They grew up with computers, instant messaging on AIM, using Facebook in school, they're not afraid to communicate in GIFs or acronyms, and they're poised to do great things in the future.
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60 Mind-Blowing and Tweetable Social Media Stats

60 Mind-Blowing and Tweetable Social Media Stats | The Social Organization | Scoop.it

Discover 60 of the freshest stats and facts on social media strategy, including Twitter integration for easy sharing!

 

Tell me the truth - is there such thing as a social media statistic that isn’t mind-blowing? The growth of major networks like Facebook, Twitter, and Google+ has fundamentally changed the way we connect with our friends and brands in less than 10 years time. When I was in college, Facebook was a status symbol for students. Now, it’s one of the world’s biggest information highways. Join us to discover 60 of the most surprising stats we’ve encountered lately:


Via Jeff Domansky
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Jeff Domansky's curator insight, May 19, 2013 9:32 PM

Great stats for the primary social channels.

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Be Careful When Using Social Media to Measure Public Attitudes and Perceptions

Be Careful When Using Social Media to Measure Public Attitudes and Perceptions | The Social Organization | Scoop.it
Dave Ensing shares thoughts on a Pew Research Center report. Do attitudes on Twitter reflect what people are thinking in the real world? What do you think? (RT @MaritzResearch: Dave Ensing shares thoughts on a @pewresearch report.
fractals's insight:

it is like the old days what would you do versus what did you do versus what will you do - oh = and what IS thre question

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fractals's curator insight, March 8, 2013 1:25 PM

the old addage - if you ask the question - you will get the answer - so be careful how that quesiotn is phrased

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Friday Poll: What's your top social-media news source?

Friday Poll: What's your top social-media news source? | The Social Organization | Scoop.it
With the announcement of changes to its News Feed, Facebook is moving into territory previously cornered by Twitter. Is it your top news source, or do you get your social-media news fix elsewhere? Read this article by Amanda Kooser on CNET.
fractals's insight:

twitter and my RSS feeds - how about you ?

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19 Sure-Fire Ways to Amplify Your Social Reach - HubSpot

19 Sure-Fire Ways to Amplify Your Social Reach - HubSpot | The Social Organization | Scoop.it

Learn 19 helpful tactics that'll allow you to seriously increase your social media reach...

 

1) Put social sharing and follow buttons on all of your collateral.

2) Make sure social share and follow buttons are visible on mobile versions of your site.

3) Tailor your content to the social network.

4) Tailor your content to the persona.

5) Respond frequently to your fans and followers.

6) Interact and engage with people on social media that aren't yet following you.

7) Keep your social media profiles up to date.

8) Target your audience through paid advertising.

9) Consider the time of day you post on social media.

10) Newsjack on social media.

11) Adopt new social media "stuff" as it rolls out.

12) Create visuals to use on your social media channels.

13) Host Twitter chats.

14) Create a hashtag for any event you host, and make sure all event attendees know about it.

15) Initiate a guest blogging program.

16) Partner with other organizations to reach their social media list.

17) Host a contest or gamify your social presence to incentivize follows.

18) Post something new every day.

19) Create high quality content.


Via marketingIO
fractals's insight:

A good start list ....

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marketingIO's curator insight, March 6, 2013 9:36 AM

One of the more comprehensive lists we've come across, and should you need clarification, please click through. You may want to forward this scoop's link to staff and/or agency and ask "are we doing this?"


  • See the article at blog.hubspot.com
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  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Why Is Fractals My Twitter Handle ? - Beyond Bridges

Why Is Fractals My Twitter Handle ? - Beyond Bridges | The Social Organization | Scoop.it
A summary of how Fractals came to be my personal Twitter Handle and how the maths behind Fractals represent my approach to solving business problems.

Via MARY HELEN FERRIS
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Living Legend Anneke Seley

Living Legend Anneke Seley | The Social Organization | Scoop.it
Delighted to see that friend and colleague Anneke Seley - founder of Reality Works called out in this infographic and up there with some of the giants of sales. The original post from Nimble and Po...
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The Social Media Brandsphere / Infographics

The Social Media Brandsphere / Infographics | The Social Organization | Scoop.it
Twitter Promotion (RT @Promo_Twi: THE SOCIAL MEDIA BRANDSPHERE
http://t.co/uNOSk6oFGI http://t.co/3EftDGJsO3)...
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Social startups: The hot ones are getting snapped up (... - CNET

Social startups: The hot ones are getting snapped up (... - CNET | The Social Organization | Scoop.it
Technorati
Social startups: The hot ones are getting snapped up (...
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ABC analysis

we are social media company. we can add thousands twitter followers, Facebook Likes, Youtube views, More info : http://t.co/fDoKQa5kQZ
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Twitter for first time business users - by John Louie Ramos - Helium

Social networking sites have played a vital role in today’s Internet-influenced business environment.
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Social Media In an Uproar Over Yahoo's Rumored Tumblr Acquisition

Social Media In an Uproar Over Yahoo's Rumored Tumblr Acquisition | The Social Organization | Scoop.it
Social media users -- mainly younger people from Tumblr's user base -- have already had a strong reaction to Yahoo's potential purchase.
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The value of starting your own news brand — and sponsored content done right

The value of starting your own news brand — and sponsored content done right | The Social Organization | Scoop.it

Nieman Lab: The value of starting your own news brand — and sponsored content done right: http://t.co/Hq8uMsQ9nV #journo #journalism


Via Andy Bull, Jeff Domansky
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Andy Bull's curator insight, May 17, 2013 2:52 PM
interesting example of how a young journalist can create a personal brand through doing good journalism, and get a great job
Christine DeGraff's curator insight, May 20, 2013 6:18 AM

Very easy to do nowadays with tools like paper.li and RebelMouse.

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Be Careful When Using Social Media to Measure Public Attitudes and Perceptions

Be Careful When Using Social Media to Measure Public Attitudes and Perceptions | The Social Organization | Scoop.it
Dave Ensing shares thoughts on a Pew Research Center report. Do attitudes on Twitter reflect what people are thinking in the real world? What do you think? (RT @MaritzResearch: Dave Ensing shares thoughts on a @pewresearch report.
fractals's insight:

the old addage - if you ask the question - you will get the answer - so be careful how that quesiotn is phrased

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fractals's curator insight, March 17, 2013 10:59 PM

it is like the old days what would you do versus what did you do versus what will you do - oh = and what IS thre question

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Why B2B Businesses Should Leverage the Potential of Social Media in 2013 [Infographic]

Why B2B Businesses Should Leverage the Potential of Social Media in 2013 [Infographic] | The Social Organization | Scoop.it
This infographic from Real Business Rescue provides an idea about the immense potential of social media and how B2B marketers are tapping into this potential in their marketing efforts.

Via marketingIO
fractals's insight:

i do like GOOD infographics - and this is one of those.

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marketingIO's curator insight, March 6, 2013 8:09 AM
  • See the article at infographicjournal.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.