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How Social Media is Changing Our Lives
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Social Media Mixology: Which Networks to Use Together

Social Media Mixology: Which Networks to Use Together | The Social Network Times | Scoop.it

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Louise Robinson-Lay's curator insight, December 31, 2013 6:44 PM

some networks work together better than others. This post helps to clear the tangle.

Brad Tollefson's curator insight, January 1, 8:25 PM

What's your mix?

Brad Tollefson's curator insight, January 1, 8:29 PM

What's your mix?

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26 Tips for Managing a Social Media Community | Social Media Examiner

26 Tips for Managing a Social Media Community | Social Media Examiner | The Social Network Times | Scoop.it

You're a community manager, or you want learn to be more effective in your presence in social media, this blog will give you many ideas on this subject. As usual Social Media Examiner provide us an interesting and very useful content. Go ahead and share it too. [note Martin Gysler]

 

Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities.

 

Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?

Social media community management has expanded into a growing field and there’s a lot to think about.

In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence.

 

Read more: http://www.socialmediaexaminer.com/social-media-community-management/


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DelaneyKMedia's comment, February 6, 2013 9:50 PM
Great resource for those of us interested in digital marketing and social media! Thanks for sharing!
Martin Gysler's comment, February 7, 2013 12:55 AM
I'm glad you like it ;-)
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How LinkedIn, Facebook and Twitter Have Changed the ROI of Leadership - Forbes

How LinkedIn, Facebook and Twitter Have Changed the ROI of Leadership - Forbes | The Social Network Times | Scoop.it

"Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game."

 

Excerpts:

 

As a former C-level exec, I was skeptical myself, but now I’m a believer. Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game.

 

About a year ago, the head of marketing for a healthcare company told me, “our leaders are not paid to write and express their POV outside their immediate roles & responsibilities. Besides, many of them don’t write well and would tarnish their image if they tried.”

 

I responded  ...many of your smaller competitors have invested in activating the voices of their senior executives by training them how to blog and also how to utilize social media to expand their reach and influence.”

 

This prediction recently became a reality and not only has the head of marketing been fired, but the company has had to hire new talent that understands how to implement the power of social media.

 

Read the full post and helpful comments here.


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Why Small Business Have A Huge Advantage Over Brands In Social Media

Why Small Business Have A Huge Advantage Over Brands In Social Media | The Social Network Times | Scoop.it
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...

 

I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.

 

One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.

 

So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.

 

Here are my thoughts:

 

Strategy. Or Not?

 

Read more: http://bit.ly/JkdIDq


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64 Pinterest Marketing Tips and Tactics - Infographic

64 Pinterest Marketing Tips and Tactics - Infographic | The Social Network Times | Scoop.it

Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling.


I walked into an electronics store the other day and happened to pass the television department.


The 70 inch televisions with high definition flat screens were displaying videos so compelling that for a minute or two I just stood there watching images so sharp and mesmerizing that I just stopped and watched.


The vibrant colors and high contrast were almost hypnotic.


It was only ten years ago and a flat screen TV half that size was $20,000.


Now everyone has at least a 42 inch plasma or LCD screen and that is in the smallest room in the house!


Read more: 


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Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today

Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today | The Social Network Times | Scoop.it

This is a question that each person active on social media should ask himself a day or another. Have you ever thought? [note mg]

 

How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.

 

However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.

 

What if you took the same time you spend on the share bars, share buttons and tools and instead first focus on something worthy of a share? I know it sounds like a crazy concept because after all it’s far easier to focus on the bright shiny objects, geeky tools and data analytics.

 

Trust me, I am a data junkie and could literally spend all day helping my clients dig into the heads of their target audiences with a goal of embedding their brand in their brains!

 

Is your content worthy of a share?

 

Read more: http://bit.ly/HNNTN5


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5 Ways Social Learning Communities Transform Culture and Leadership - Forbes

5 Ways Social Learning Communities Transform Culture and Leadership - Forbes | The Social Network Times | Scoop.it

Community, more than any other factor, will transform the role of leaders and influence the development of workplace culture. The power of online learning communities is more visible in lean-running start-ups where skills must shift quickly, but I think their effect will be more profound in established companies on a global scale.


Via Richard Andrews, Bobby Dillard, AlGonzalezinfo, Christine Heine
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Candice Kramer's curator insight, December 30, 2012 5:46 PM

, as soon as they stop seeing it as one-way communication....

AlGonzalezinfo's curator insight, January 5, 2013 8:54 AM

"Online learning social communities exist which cater to all learning styles, all skill sets and personalities, native abilities and educational needs.

 

Available to employees on-demand as well as via mobile devices and tablets, online learning communities remove barriers dear to the hearts of brick-and-mortar universities and companies."

 

~I completey agree!

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Building Your LinkedIn Network

Building Your LinkedIn Network | The Social Network Times | Scoop.it

LinkedIn is certainly the best social media platform for the business contacts and network. To be in harmony, it’s important to respect few rules and good sense. This post will give some information about that. [note Martin Gysler]

 

In his book Ultimate Guide to LinkedIn for Business, author Ted Prodromou describes how to best to leverage the networking site as a business tool. In this edited excerpt, the author details the two methods of building connections on LinkedIn.

 

How many connections should you have on LinkedIn? I'm asked that question frequently, and there isn't a magic number that works for everyone. LinkedIn isn't a popularity contest where the person with the most connections wins. LinkedIn is about building relationships and connecting with others, which is very different than the monologue communication of Twitter.

 

Read more: http://www.entrepreneur.com/article/224417


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Tiana Martin's comment, December 30, 2012 7:44 AM
i recently review an article on linkedin traffic secret and i'm really inspired after reading this one.http://e-businessolution.com/how-to-get-targeted-leads-free-in-your-small-business/
Martin Gysler's comment, December 30, 2012 3:33 PM
thanks for the information Tiana, I'll check it out.
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Twitter Content Strategy Guide

Twitter Content Strategy Guide | The Social Network Times | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

 

Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.

 

Read more: http://bit.ly/KkfOb7


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5 Tips on Business Blogging With Minimal Resources

5 Tips on Business Blogging With Minimal Resources | The Social Network Times | Scoop.it
“Why should we have a blog?” It’s a reasonable question.


Nevermind the fact that millions of businesses are blogging and multiples of those millions of customers are reading said blogs. In fact, 23% of the primary Fortune 500 corporations have an external corporate blog.


Blogs as a content management system make it very easy for content publishers within a company to surface informative, useful content directly to their “customers” and indirectly via search engines and social channels. Business bloggers report their activities have resulted in greater industry visibility, new customers & sales and thought leadership.


Read more: http://bit.ly/IWXKAm


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About to Publish A Post? STOP! Read This

About to Publish A Post? STOP! Read This | The Social Network Times | Scoop.it

It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.


Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.


Read more: http://bit.ly/KMIeVT


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