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The Social Network Times
How Social Media is Changing Our Lives
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Why Small Business Have A Huge Advantage Over Brands In Social Media

Why Small Business Have A Huge Advantage Over Brands In Social Media | The Social Network Times | Scoop.it
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...

 

I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.

 

One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.

 

So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.

 

Here are my thoughts:

 

Strategy. Or Not?

 

Read more: http://bit.ly/JkdIDq


Via Martin Gysler
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64 Pinterest Marketing Tips and Tactics - Infographic

64 Pinterest Marketing Tips and Tactics - Infographic | The Social Network Times | Scoop.it

Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling.


I walked into an electronics store the other day and happened to pass the television department.


The 70 inch televisions with high definition flat screens were displaying videos so compelling that for a minute or two I just stood there watching images so sharp and mesmerizing that I just stopped and watched.


The vibrant colors and high contrast were almost hypnotic.


It was only ten years ago and a flat screen TV half that size was $20,000.


Now everyone has at least a 42 inch plasma or LCD screen and that is in the smallest room in the house!


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5 Ways to Turn Twitter into Your Most Powerful Social Media Tool

5 Ways to Turn Twitter into Your Most Powerful Social Media Tool | The Social Network Times | Scoop.it

What do you use as your daily Social Media dashboard every day?


Most likely not Twitter.com I am guessing.


Yet, in recent months, there were a great number of browser extensions released, specifically for Twitter.com. They help you create a much greater experience right inside Twitter.com.


What I like best about this is that you are in charge regarding how many bells and whistles you are adding. You can basically fully customize your own Social Media dashboard.


So here are my top 5 finds you can use to make Twitter.com a truly powerful Social Media tool for you:...


Read more: http://bit.ly/IjmxO3


Via Martin Gysler
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About to Publish A Post? STOP! Read This

About to Publish A Post? STOP! Read This | The Social Network Times | Scoop.it

It used to be that it was just us writer people that were responsible for publishing blog posts. But, my, how times have changed. As business owners, marketers, and social media mavens, we’re all responsible for publishing content on a regular basis. We publish posts to our own blogs to build our authority and search engine happiness, and we publish guest posts on other blogs to increase your readership and gain new eyes. With all the time we now devote to writing great content, we want to make sure we’re getting the most out of it that we can. And that means taking the time to optimize your content before you ever hit the publish button. Because search engine optimization always works better when it’s a priority, not an afterthought.


Before you hit publish on that post, make sure you’re hitting seven important points. They may just make all the difference.


Read more: http://bit.ly/KMIeVT


Via Martin Gysler
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