If you are like many leaders, it’s hard to find the time for social media. But Justin Foster, cofounder of the branding firm root + river, believes it's essential to the success of you and your company.
Via Angus Woodhead
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One of the most important criteria of a social business is executive level participation. 5 ways executives can participate in a social business.
I recently wrote a blog post about the 5 characteristics of a social business, and I’ve previously provided my slide deck on the topic from speaking gigs on the topic. One of the most important criteria of a social business is executive level participation. Simply stated when the C suite gets it, the organization is well positioned to become a social business.
The “C suite” is typically the phrase that represents the highest ranking executives starting with the Chief Executive Officer or CEO. Executive titles vary from business to business. So, if “C” titles don’t apply in your organization, don’t sweat it. Just apply these ideas to the top managers running your company.
Via Sebastian Thielke, donhornsby
"Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game."
As a former C-level exec, I was skeptical myself, but now I’m a believer. Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game.
About a year ago, the head of marketing for a healthcare company told me, “our leaders are not paid to write and express their POV outside their immediate roles & responsibilities. Besides, many of them don’t write well and would tarnish their image if they tried.”
I responded ...many of your smaller competitors have invested in activating the voices of their senior executives by training them how to blog and also how to utilize social media to expand their reach and influence.”
This prediction recently became a reality and not only has the head of marketing been fired, but the company has had to hire new talent that understands how to implement the power of social media.
Read the full post and helpful comments here.
Via AnnaGenis, Deb Nystrom, REVELN, Robin Martin, AlGonzalezinfo
Community, more than any other factor, will transform the role of leaders and influence the development of workplace culture. The power of online learning communities is more visible in lean-running start-ups where skills must shift quickly, but I think their effect will be more profound in established companies on a global scale.
Via Richard Andrews, Bobby Dillard, AlGonzalezinfo
Is Twitter one of the most important phenomena for the future of learning and business?
Read more, a MUST:
Via Gust MEES
This is a question that each person active on social media should ask himself a day or another. Have you ever thought? [note mg]
How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.
However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.
What if you took the same time you spend on the share bars, share buttons and tools and instead first focus on something worthy of a share? I know it sounds like a crazy concept because after all it’s far easier to focus on the bright shiny objects, geeky tools and data analytics.
Trust me, I am a data junkie and could literally spend all day helping my clients dig into the heads of their target audiences with a goal of embedding their brand in their brains!
Is your content worthy of a share?
Read more: http://bit.ly/HNNTN5
Via Martin Gysler