A business owner who embraces social media, does so in the belief that their involvement will deliver a substantial return from the time and energy spent promoting their business and its products or services, on each chosen social media platform. Unfortunately, the expected return on investment often fails to materialise, usually due to a lack of a cohesive approach to managing the processes involved in providing content to the various audiences. This excellent infographic provides easy to follow checklists for use by all business owners wanting to improve the return on investment from the efforts expended on each of the major social media channels.
Social media appeared en masse about 3500 days ago. In the blink of an eye, 1 in 4 people on the planet have embraced some form of social media. What I think is interesting is businesses’ initial reaction to social media has remained largely unchanged: That social media presents a risk, a threat and therefore it needs to be managed by putting in place strict controls and policies across the organisation.
The social media analytics compass contains the most essential areas that you need to monitor for your social media channels.
It’s not possible to monitor everything across every channel due to limitations of the tool and it’s not essential to monitor everything depending on the business.
From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Let’s look at each section of your compass (Note: you will need to differentiate between paid and unpaid)....
Finding success through social media marketing is no easy task. It's truly "what you put in, is what you get out" (for the most part), but just getting started is a challenge in itself. These tools can help make things easier with your social marketing efforts.
Social media marketing is assuming even greater importance for small business owners as the digital divide grows greater, and those embracing social media reap more benefits at less cost than those sticking with old style media, to promote and market their business offerings. Anyone yet to fully embrace social media as a great way to market themselves and their business, will find this comprehensive guide a good eye opener, and perhaps a tool to help them to embrace social media before they fall too far behind their competitors.
The Social Age has ushered in a new way of connecting, contributing and collaborating like we’ve never seen before.
We can now communicate with anyone at anytime, anywhere in the world over a variety of platforms. We can now begin to build mutually-beneficial relationships with a single tweet, post, or upload. We can share our stories, build awareness and right some wrongs from our kitchen table, the subway, and during work.
There is one thing for certain when it comes to the Internet of Things (IoT) for this coming year: the numbers of online products and consumer goods will be increasing.
Via Tony Shan, Marc Wachtfogel, Ph.D.
Twitter is arguably the most ambiguous social media channel on the web. The vast majority of entrepreneurs understand the prominence of Twitter; however, there’s a major disparity between those who are using Twitter and those who are leveraging it to build their brand.
Although marketing through social media is the norm, Twitter is still an enigma for many. I can’t recount just how many times I have heard business owners and marketers tell me, “I just don’t get Twitter.”
This article, helps you understand Twitter’s place in the marketing mix, first by explaining its value and then by listing 25 ways to use it.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.