VideoGuest post written by Brian Solis Brian Solis is a principal analyst at the Altimeter Group, a market research and advisory firm. Brian Solis Executives for the most part don’t get social media. But it’s not their fault.
Is it about having your brand on Twitter or Facebook? Is it about private social networks?
Certainly, these all play a part. But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly.
To pull this off, organizations need to establish a more transparent environment, both externally and internally. A social business allows organizations to better solicit and understand customer feedback, to react in real-time to industry changes and not be caught flat footed. Internally, it allows communication to go from a top-down model to a back-and-forth, up-down strategy. (We’ve called this the “bathroom moment” in the past.)
Via Vicki Kossoff @ The Learning Factor, David Hain
Does your organization use customer-centered learning? Would you like your organization to uplift sales by 10%, increase cross-selling/up-selling by 11%, and getting new staff up to speed faster by 17%?
While the number of close allies and weak ties you can keep up is limited, those aren’t your only connections. You can actually maintain a much broader social network that exceeds the size of the memory card. It’s by smartly leveraging this extended network that you fully experience the power of I-to-the-We.
One of the most important criteria of a social business is executive level participation. 5 ways executives can participate in a social business.
I recently wrote a blog post about the 5 characteristics of a social business, and I’ve previously provided my slide deck on the topic from speaking gigs on the topic. One of the most important criteria of a social business is executive level participation. Simply stated when the C suite gets it, the organization is well positioned to become a social business.
The “C suite” is typically the phrase that represents the highest ranking executives starting with the Chief Executive Officer or CEO. Executive titles vary from business to business. So, if “C” titles don’t apply in your organization, don’t sweat it. Just apply these ideas to the top managers running your company.
Executives for the most part don’t get social media. But it’s not their fault. After all, many corporate execs don’t even read their own email – how are they expected to realize the benefits of new platforms if many don’t use them personally?
Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.
It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees. Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.
Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...
SEOptimise (blog)Setting up Google plus communities – what you need to knowSEOptimise (blog)If you've been on Google + recently, you might have noticed Google's latest feature called Google+ communities.
Welcome to the Digital Generation Project. Edutopia's in-depth coverage of students from around the country reveals how young people are using new media to learn, communicate, and socialize in new and exciting ways.
That learning takes place in a social context is a significant issue. This is why collaboration or ‘cooperative learning’ has become so popular – but it has to be more than social collaboration. Cognitive collaboration needs to be encouraged. As students communicate their ideas, they learn to clarify, refine, and consolidate their thinking. Schoenfeld has said that, ‘Groups are not just a convenient way to accumulate the individual knowledge of their members. They give rise synergistically to insights and solutions that would not come about without them.’
An emerging class of online tools, including Pinterest, Scoop.it, EduClipper, and others, allows users to quickly and easily gather, organize, and share collections of online resources, particularly visual content. These applications make it easy to collect and post disparate bits of content, providing visual groupings at a glance that can reveal important patterns. In academic settings, they can facilitate more visual thinking and discussion among students while providing a means to share collections of online content.
The 7 Things You Should Know About... series from the EDUCAUSE Learning Initiative (ELI) provides concise information on emerging learning technologies. Each brief focuses on a single technology and describes what it is, where it is going, and why it matters to teaching and learning. Use these briefs for a no-jargon, quick overview of a topic and share them with time-pressed colleagues.
There is already evidence that teachers are using social media as part of teaching strategies, with the aim of encouraging students to view social networks as less of a pleasurable distraction, and more as something that can be used in projects and for personal expression in a medium they prefer.