A recent CMO Survey indicates that marketers plan to double their spending on social media in the next five years. Yet IBM’s C-Suite Study reports that nearly half of CMOs believe they are not prepared to manage the challenges of social media. This disparity highlights an important, and potentially costly, problem: Marketers continue to increase social media spending, yet many are still uncertain about management, strategies, and integration.
You only have to look around to see how widespread social media has become. From sharing updates on the train to posting pictures while on holiday - engaging with others has taken on a whole new meaning. Advertisement It happens in real-time, on the move and in practically any location.
But how does social media translate to the workplace? And how should HR managers approach this?
New research from Acas shows that while many employers are keen to exploit social media tools to develop their external image or promote their products and services, far fewer are using it to engage with their staff.
Social media marketing is assuming even greater importance for small business owners as the digital divide grows greater, and those embracing social media reap more benefits at less cost than those sticking with old style media, to promote and market their business offerings. Anyone yet to fully embrace social media as a great way to market themselves and their business, will find this comprehensive guide a good eye opener, and perhaps a tool to help them to embrace social media before they fall too far behind their competitors.
The Social Age has ushered in a new way of connecting, contributing and collaborating like we’ve never seen before.
We can now communicate with anyone at anytime, anywhere in the world over a variety of platforms. We can now begin to build mutually-beneficial relationships with a single tweet, post, or upload. We can share our stories, build awareness and right some wrongs from our kitchen table, the subway, and during work.
Doing work that matters. All students should be able to be part of that. No longer working for the teacher’s wastebasket, students across the world are connecting and sharing like never before. They are led by teachers unafraid of the world but who escort their kids out to meet the future. While a recent poll […]
A 2009 study found that 54% of companies banned Facebook and Twitter at work, according to Wired. It could be safe to say that percentage has likely plummeted substantially in the ensuing seven years, but there are almost certainly still organizations that don’t allow their employees to use social networks.
Their reasoning probably sounds something like this: “Social media is a waste of time.”
While there may be some truth to that statement, social media doesn’t always have to be a waste of time. In fact, a lot of good can result for businesses that maintain active social profiles and allow their employees to do the same.
On the fence about whether to allow your employees to use social networks at work? Here are five reasons why social media should never be banned at the office:
A business owner who embraces social media, does so in the belief that their involvement will deliver a substantial return from the time and energy spent promoting their business and its products or services, on each chosen social media platform. Unfortunately, the expected return on investment often fails to materialise, usually due to a lack of a cohesive approach to managing the processes involved in providing content to the various audiences. This excellent infographic provides easy to follow checklists for use by all business owners wanting to improve the return on investment from the efforts expended on each of the major social media channels.
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