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Seven ways to engage with employees on social media

Seven ways to engage with employees on social media | The Social Network Times | Scoop.it

 

This article is based on the many conversations I’ve had with the social media and HR professionals that I’ve met over the last 12 months while preparing the 25 case studies featured in my new book, showcasing the best business use of social media in recruitment and beyond.

 

 

These are the seven most frequently referenced themes by the businesses that have been the most successful at engaging with employees in social media channels.

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How Social Media is Changing Our Lives
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3 Signs Your Social Media Marketing Sucks

3 Signs Your Social Media Marketing Sucks | The Social Network Times | Scoop.it

You have implemented a social media strategy for your organization and that’s a huge step. Your company is about to land in the laps of many more potential clients or customers and who doesn’t need more of those, right? But what happens when the people don’t come flocking in like you or the executives thought they might? Does that mean it’s time to just shut it down and call it day?
 

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5 Secrets of Lead Generation in Social Media You Never Knew [Infographic]

5 Secrets of Lead Generation in Social Media You Never Knew [Infographic] | The Social Network Times | Scoop.it
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish - MarketingHits.com, donhornsby
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Martin (Marty) Smith's curator insight, August 14, 11:39 PM

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.

Rescooped by Roger Francis from Educational Technology News
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8 Top Tips to Create an Effective Social Learning Strategy

8 Top Tips to Create an Effective Social Learning Strategy | The Social Network Times | Scoop.it
How can eLearning professionals take advantage of the opportunities that social learning offers? 8 Top Tips to Create an Effective Social Learning Strategy!

Via EDTC@UTB
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Andrea Stewart's curator insight, July 30, 10:11 AM

Making a digital classroom a social cassroom as well.

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10 Surprising Social Media Facts - Infographic

10 Surprising Social Media Facts - Infographic | The Social Network Times | Scoop.it
Here's an infographic that lists ten essential facts you should keep in mind when using social media to market your business.

Via Ana Cristina Pratas, steve batchelder
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Five ways to successfully nurture your social channels

Five ways to successfully nurture your social channels | The Social Network Times | Scoop.it

Are social media really important? Well, Facebook has about 1bn users, Instagram hosts 150m shutterbugs, and Twitter boasts 93m micro-bloggers. Need I say more? If you’re a marketing specialist tasked with maintaining social channels, here are some best practices for connecting with your followers.

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20+ UK Twitter Users Educators Should Follow

20+ UK Twitter Users Educators Should Follow | The Social Network Times | Scoop.it

Curating your Twitter feed is an interesting task. Sometimes you know exactly what you want to get out of the people whose Tweets you’re spending your time reading. Finding new people to follow on Twitter can range from being fun to being a total pain in the neck. Personally, I tend to look for people who seem interesting, follow them, and give them a ‘trial run’ of sorts, to see if I like what I see. Once they’re in the feed, it becomes clearer how much of an overtweeter they are, or if they really share so little that you miss it. I either keep or unfollow them from there. It works for me, but it does take time to curate the list, which sometimes, frankly, we just don’t have a lot of. To that end, we’ve compiled a list of 20+ folks who are tweeting about education in the UK for you to check out. We’ve included the descriptions they’ve offered of themselves as found on their Twitter profile page – a quick overview to help you decide if they might be interesting to you. The list is absolutely not meant to be exhaustive, but if you have some favorites that we haven’t included here (make sure they are UK focused!) do share them with us by leaving a comment below, mentioning @Edudemic on Twitter or leaving your thoughts on our Facebook page.

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8 Ways to Improve Customer Relationships With Social Media

8 Ways to Improve Customer Relationships With Social Media | The Social Network Times | Scoop.it
Do you tell your fans how much you value them? Are you looking for new ways to say thank you on social media? Give and take is part of any successful relationship–online or off, business or personal.

Via Fang Feng
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The Big List of The 61 Best Social Media Tools

The Big List of The 61 Best Social Media Tools | The Social Network Times | Scoop.it
Learn to manage social media to kickstart your business

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4 Reasons Brands and Businesses Need #Twitter by @BrianHughes116

4 Reasons Brands and Businesses Need #Twitter by @BrianHughes116 | The Social Network Times | Scoop.it

Twitter is an efficient and effective tool for spreading news quickly to thousands of people. Not only does it give the user opportunity to share relevant information, but followers are able to share posts. Every time this happens, the user’s reach expands exponentially. When used to its fullest potential, Twitter enables brands and businesses to garner leverage by soliciting the attention of influential individuals, and to engage and resolve issues with customers. While there are countless reasons to incorporate this social media platform into any marketing campaign, some of the most significant and impactful are as follows:


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Improve Your Engagement on Google Plus | Social Media Today

Improve Your Engagement on Google Plus | Social Media Today | The Social Network Times | Scoop.it
The most shared post in my SMToolbox column this year was the interview with Martin Shervington on Google Plus. Martin has now produced a really useful overview of how to improve your engagement on Google Plus.

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Social Learning Technologies: How are they Impacting the Workplace?

Social Learning Technologies: How are they Impacting the Workplace? | The Social Network Times | Scoop.it
The term social learning is heard a lot nowadays in the context of learning technologies, but what does it mean & how is it impacting on L&D in the workplace?
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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | The Social Network Times | Scoop.it
A complete guide with step-by-step instructions for efficient and expert content curation.

Via donhornsby
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donhornsby's curator insight, May 15, 1:19 PM

(From the article): Finding and sharing exquisite content has never had more value than it does today.People love being told what’s good to read or essential to see. With that in mind, we’ve collected some ways to get started with curation and to do so as efficiently and expertly as possible.

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Social Media in 21st Century Education - Total Education

Social Media in 21st Century Education - Total Education | The Social Network Times | Scoop.it

In this digital age, social media and digital tools make up the way of interaction in the lives of digital natives.

 

Learn more:

 

http://www.scoop.it/t/social-media-and-its-influence

 


Via Gina Bruce, Gust MEES
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Acharya Narmaada K.R.Das's curator insight, May 15, 5:09 AM
There is Plus & Mines .So let us take to the Positive aspect of the digital age / Era & enjoy the best of Education.
Mirta Liliana Filgueira's curator insight, May 15, 10:36 PM

Medios de Comunicación Social.

Ness Crouch's curator insight, June 7, 8:36 PM

A very good read. Any teacher in the 21st Century should have a sound understanding of social media and how it works. 

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The 6 Step Social Media Marketing Strategy Plan For Your Business

The 6 Step Social Media Marketing Strategy Plan For Your Business | The Social Network Times | Scoop.it

Social media is more than just a fun way to engage and communicate with friends. It can be an extremely powerful business marketing tool if strategically implemented.


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donhornsby's curator insight, August 21, 10:51 AM

A social media marketing plan includes many of the same elements of a traditional marketing plan. Research into target markets and consumer purchasing is a must. Identifying brand strengths and weaknesses is also important.

 

Once you’ve conducted research, it is time to start outlining strategies and developing your plan. Heer is your 6 step social media marketing strategy plan.



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How To Evaluate Social Media Marketing Success – Some Best Free Tools - Seo Marketing

How To Evaluate Social Media Marketing Success – Some Best Free Tools - Seo Marketing | The Social Network Times | Scoop.it
Social media marketing has earned an important place in online marketing.

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Connected Learning: The Power Of Social Learning Models

Connected Learning: The Power Of Social Learning Models | The Social Network Times | Scoop.it
Connected Learning: The Power Of Social Learning Models
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Why Visual Content Matters in the Social Age [INFOGRAPHIC]

Why Visual Content Matters in the Social Age [INFOGRAPHIC] | The Social Network Times | Scoop.it

Sono sicuro si sa che il contenuto visivo sui social media può massicciamente migliorare l'impegno. Ma quanto è importante?

Che ne dite di questo: il cervello umano elabora le immagini 60.000 volte più veloce di testo. Di conseguenza, il 90 per cento di tutte le informazioni che arriva al cervello è visivo.

Sul web, si stima che il 55 per cento di tutto il traffico sarà il video entro il 2016, e il traffico video mobile aumenterà del 1800 per cento. YouTube, Instagram e Vine sono attualmente le migliori piattaforme per massimizzare il video fidanzamento, quindi sono li che utilizzano al loro pieno potenziale nelle tue campagne di marketing?

Controllare la visuale sotto per ulteriori statistiche, che viene fornito per gentile concessione di Gryffin.


Via Brian Yanish - MarketingHits.com, Russ Merz, Ph.D., massimo facchinetti, Marco Favero, steve batchelder
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Russ Merz, Ph.D.'s curator insight, July 25, 9:13 PM

Great collection of #stats about the importance of visual communication for #brands. The unanswered question is how to manage the #contentquality of the visual elements.

massimo scalzo's curator insight, July 27, 8:58 AM

Yes, it has been proved that Visual Content turboboosts Engagement !

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Why Content and Social Media Marketing are the New SEO

Why Content and Social Media Marketing are the New SEO | The Social Network Times | Scoop.it

It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.

 

Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.

 

Read More:  http://www.huffingtonpost.com/lee-traupel-/why-content-and-social-me_b_5556734.html


Via Antonino Militello, donhornsby
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Cate Ferguson's curator insight, July 23, 11:40 PM

Old 'set and forget - one time only' SEO is long gone. 

The replacement SEO of Content Creation with careful optimisation built in is still relevant BUT much more sophisticated than it was.  This is also a tactic that works but needs something more to be as effective as it was.

 

Enter Social.  Sharing and Engagement are the new keys to effective SEO when combined with good quality, optimised content.  Social engagement is also a Tactic.

 

The element that brings all of this together is a Strategy - how to fit good website architecture to enhance and enable the best user experience (old SEO), excellent optimised content (the way forward SEO) and that vital elusive Social Engagement tactic (the icing on the cake of modern SEO) into a Strategy that will give you want you want.  Connecting these important tactics to the right outcomes to reach the targets, and goals that will bring you organisation what it needs from your digital presence is what a well designed strategy can bring.

 

No longer set and forget SEO but alive and responsive SEO  - amazing.

One Marketeer's curator insight, July 24, 7:31 AM

Afternoon my Friends of the Internet!

Here it is a simple and straightforward explanation what the Oh mighty SEO is all about.

#seo #read #learn #godigital #marketing

David Duncan's curator insight, July 25, 7:10 AM

Content and social are the new SEO

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Growing your Small Business in social networks

Growing your Small Business in social networks | The Social Network Times | Scoop.it
 
Social networks offer many benefits to business owners.

Via Fang Feng
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Why (And How) Teachers Are Using Twitter

Why (And How) Teachers Are Using Twitter | The Social Network Times | Scoop.it

Oh, Twitter. You’re so useful for teachers. You connect educators so that they can share tools, tips and tricks, offer insight, and support one another. You bring your sexy social media-ness into the classroom to keep kids interested in what they’re learning when they think they’re actually (sort of) having fun instead.  That said, thereare still skeptics. How can 140 characters be so effective? Does anyone even care what I have to say? How do teachers really use it? 

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How (and why) to take part in Twitter hashtag chats

How (and why) to take part in Twitter hashtag chats | The Social Network Times | Scoop.it
Twitter is one of those amazing free tools that you can’t imagine a world where it didn’t exist. That is, of course, if you currently use Twitter. Most people don’t. In fact, just 26% of US adults use the service . If you don’t, then it might feel overwhelming. That’s why we made this graphic …

Via Tom D'Amico (@TDOttawa)
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What the Heck are... Infographics? And Why You Should Use Them!

What the Heck are... Infographics? And Why You Should Use Them! | The Social Network Times | Scoop.it
Infographics are a big buzz word at the moment, but what really are they? A picture paints a thousand words they say – which is precisely why infographics have become such a popular tool for (What the Heck are...

Via steve batchelder
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10 Social Media Mistakes You're Probably Making

Social media. Connecting teachers. Intriguing students Offering resources. Cataloguing information with hashtags. Streamlining information consumption. Awesome, right? All of this and more only happens, however, when you’re using social media effectively. That said, what does ‘effectively’ mean, anyway? How can you Tweet incorrectly? What constitutes a ‘bad’ social media profile? While much of that is …

Via EDTC@UTB
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Kim Pearlstein's curator insight, June 11, 1:42 PM

Are you using #SocialMedia effectively?

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We’re Using Twitter, Facebook Less, Instagram, Tumblr More, Says Data [STUDY]

We’re Using Twitter, Facebook Less, Instagram, Tumblr More, Says Data [STUDY] | The Social Network Times | Scoop.it

While Facebook remains the biggest social network by almost every metric that matters – an eye-opening 82 percent of internet users worldwide (excluding China) now have a Facebook account – active usage of the platform has actually fallen over the past six months, reveals new data from GlobalWebIndex.

 

Facebook leads Google+*, YouTube, Twitter and LinkedIn in the list of top global social networks, but use of all of these platforms has dipped over the past two quarters – Facebook has seen a six percent drop in active usage since Q3 2013, beaten only by YouTube (-8 percent), with LinkedIn (-3 percent), Twitter (-3 percent) and Google+ (-1 percent) also softening.

 

In the meantime, Instagram goes from strength-to-strength, registering an incredible 25 percent grow in active usage since Q3 2013.


Via Brian Yanish - MarketingHits.com, donhornsby
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Nine0Media's curator insight, May 19, 10:24 PM

#DIYSEO #SEO #WebConsultants

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What Makes The Perfect Blog Post? [Infographic]

What Makes The Perfect Blog Post? [Infographic] | The Social Network Times | Scoop.it
Want to write the perfect blog post? These statistics, based on 100 high-ranking blogs, could help you write that viral post you've been longing to write.

Via Stewart-Marshall
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