Social media has created networked communication channels that facilitate interactions and allow information to proliferate within professional academic communities as well as in informal social circumstances. A significant contemporary discussion in the field of science communication is how scientists are using (or might use) social media to communicate their research. This includes the role of social media in facilitating the exchange of knowledge internally within and among scientific communities, as well as externally for outreach to engage the public. This study investigates how a surveyed sample of 587 scientists from a variety of academic disciplines, but predominantly the academic life sciences, use social media to communicate internally and externally. Our results demonstrate that while social media usage has yet to be widely adopted, scientists in a variety of disciplines use these platforms to exchange scientific knowledge, generally via either Twitter, Facebook, LinkedIn, or blogs. Despite the low frequency of use, our work evidences that scientists perceive numerous potential advantages to using social media in the workplace. Our data provides a baseline from which to assess future trends in social media use within the science academy.
One of the newest and best of these online tools is Pinterest, which has quickly become a favorite among educators. Using online “pinboards” teachers can save everything from photos to blog posts in one easily accessible and usable place.
Is your business generating enough sales from your social media efforts? Would you like to turn your website subscribers into loyal customers? According to Statista, by 2018 there will be approximately 2.67 billion people who use social media worldwide. When it comes to building your business through social media, your blog is your greatest asset. …
A recent CMO Survey indicates that marketers plan to double their spending on social media in the next five years. Yet IBM’s C-Suite Study reports that nearly half of CMOs believe they are not prepared to manage the challenges of social media. This disparity highlights an important, and potentially costly, problem: Marketers continue to increase social media spending, yet many are still uncertain about management, strategies, and integration.
You only have to look around to see how widespread social media has become. From sharing updates on the train to posting pictures while on holiday - engaging with others has taken on a whole new meaning. Advertisement It happens in real-time, on the move and in practically any location.
But how does social media translate to the workplace? And how should HR managers approach this?
New research from Acas shows that while many employers are keen to exploit social media tools to develop their external image or promote their products and services, far fewer are using it to engage with their staff.
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