Social media such as LinkedIn, Facebook, its Chinese equivalent WeChat, and mass dissemination platforms like Twitter offer managers and leaders a host of opportunities to raise their profile and communicate. Opportunities, however, are by default accompanied by risks.
Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.
These 9 free social media analytics tools are some of the best out there.
Companies should consider the extent to which they embrace social media in the workplace. Increasingly, businesses are using social media as part of work, so it’s likely that lines between work and downtime will become increasingly blurred in the area of social media.
An inappropriate remark on a personal Twitter feed can be reasonable grounds for disciplinary action by an employer. This follows the findings of an Employment Appeal Tribunal (EAT) after an employer dismissed a member of staff for posting allegedly abusive, non work-related messages on his personal Twitter account.
Boom! You have a shiny new website created by Impulse Creative. Now what? Let’s show it off and bring in the masses! Yes, we want people to visit, but not just any people. We want the right people. Creating content for your Buyer Personas and then distributing that content is going to get that new website to work for you
Social Media Marketing (SMM) for small businesses is a popular topic these days. These are indeed powerful tools in your marketing war chest, but like anything else you need a strategy behind it. Without a social media strategy your time and efforts can and will face plant on the sidewalk of good intentions.
As social media strategies continue to dominate the online marketing sphere, the only thing we can know with certainty is that the traditional advertising toolkit is dead and we’ve traded it for the app store.
Lo vediamo troppo spesso: le imprese fanno la scelta di avviare la creazione di contenuti. Iniziano un blog, creare guide esecutivi, forse anche pubblicare un rapporto di ricerca. Spendono un sacco di tempo e denaro per produrre contenuti di qualità che mette in mostra la loro competenza e professionalità. Poi pubblicano il contenuto sul loro sito web per tutti i loro ospiti a leggere.
Ma l'errore più aziende fanno è che non promuovono il loro contenuto, e quando lo fanno, spesso lo fanno in un modo che ottiene portata limitata.
Are you sure you're doing everything right on social media? Almost every company has a social media presence these days. But that doesn't mean they're all taking advantage of the myriad business benefits social can provide....
"It’s a controversial topic: do you introduce social media in the classroom or ignore it? Whether you use traditional social platforms or social-focused tools, many educators find that this technology helps increase engagement and excitement with students, many of who are already very familiar with it.
“Students communicate, research, collaborate, create and publish online with or without the help of parents or educators. These same students then hop on social media to promote, discuss and share their thoughts with the world. The digital environment is offering us some of the greatest learning opportunities that young learners have ever had,” says Gail Leicht, an 8th grade teacher.
Bringing social networking into the classroom gives quiet students a chance to shine; sharing their voice online is often easier than speaking out in class. It also opens the doors for collaboration and communication between peers, both inside and outside of the classroom. Not to mention, it gives teachers another opportunity to connect with students. "
All your social media marketing efforts will be for nothing if you’re not reaching the right people. Who are your customers? Even better, who are your ideal customers?
Here’s a hint . . . it’s NOT everyone.
I’m surprised at entrepreneurs who can’t answer this question. Or, if they can, they are often too vague. Be obsessively specific here. While we all would love to think everyone will want our products, it just isn’t so. Identify your potential customers down to their:
agesexeducation levelincome levelwhat publications they readwhat websites they visitwhat their budget isare they local or nationwide So, now - What are your goals? Don't know? May be one of those top three:
Grow my businessIncrease my salesGet more visibility Always ask yourself: what do you NEED to accomplish with social media marketing? Use the template and spreadsheet as a guide to answer questions to help you identify your primary goals.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.