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How CEOs Can Engage Through Social Media -- A Conversation With Weber Shandwick CEO Andy Polansky On CEOs And Social Media

How CEOs Can Engage Through Social Media --  A Conversation With Weber Shandwick CEO Andy Polansky On CEOs And Social Media | The Social Network Times | Scoop.it
Andy Polansky sharing CEO social media insights with Robert Reiss Social media has rapidly evolved into an integral part of marketing and public relations strategy.
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How Social Media is Changing Our Lives
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10 Fatal Pinterest Mistakes You Are Probably Making

10 Fatal Pinterest Mistakes You Are Probably Making | The Social Network Times | Scoop.it

So let me guess, you’ve been on Pinterest for several months now and you’re scratching your head thinking “Why am I not getting more followers? Why aren’t my pins getting repinned?” 

 

Many Pinterest users have unrealistic expectations about how to create a successful Pinterest account. Somehow they think that if you just push a bunch of pretty images out onto Pinterest you’re all set!

 

Getting high engagement on Pinterest is no different than getting high engagement on any other social network. You are building relationships online and that takes time… just like it does in real life.

 

Success on Pinterest isn’t just one thing; there are multiple factors that contribute to operating a successful account. I have said this before; there is a lot of science to Pinterest success.


 

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18 Instant Tips To Smarter Social Media Marketing Strategies - Masters and PhDs

18 Instant Tips To Smarter Social Media Marketing Strategies - Masters and PhDs | The Social Network Times | Scoop.it

Realizing that it isn’t a trend going away anytime soon, more and more businesses are starting to utilize social media for marketing. Social Media Examiner recently released their 2014 Social Media Marketing Industry Report that takes a close look at how marketers are embracing social media and even utilizing it to grow their businesses. The report offers quite a bit of insight into what businesses can do to better use social media for marketing, and this article takes a look at the report and gives some quick tips you can use starting today.


Via Stewart-Marshall
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Managing Your Manager

Managing Your Manager | The Social Network Times | Scoop.it

Almost anyone still working today either has a boss or is a boss. Either way, you should want the boss to be successful because when he or she succeeds everyone in the organisation benefits. Below, Bill Smullen shares years of experience working for people who needed and valued good advice. Finding that place and that space in a relationship between a senior and a subordinate takes hard work and a commitment to excellence. Whether at the entry, mid-career or senior executive level, here are some life lessons that can help you be more successful in the workplace.

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The 12 Most Important Social Media Infographics of 2014

The 12 Most Important Social Media Infographics of 2014 | The Social Network Times | Scoop.it
A great infographic does one thing (at least): it takes raw data, and transforms it into something meaningful. This year, I’ve been scouring the web regularly for great social media infographics.

Via steve batchelder
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The 6 Step Social Media Marketing Strategy Plan For Your Business

The 6 Step Social Media Marketing Strategy Plan For Your Business | The Social Network Times | Scoop.it

Social media is more than just a fun way to engage and communicate with friends. It can be an extremely powerful business marketing tool if strategically implemented.


Via Mau, donhornsby
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donhornsby's curator insight, August 21, 10:51 AM

A social media marketing plan includes many of the same elements of a traditional marketing plan. Research into target markets and consumer purchasing is a must. Identifying brand strengths and weaknesses is also important.

 

Once you’ve conducted research, it is time to start outlining strategies and developing your plan. Heer is your 6 step social media marketing strategy plan.



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How To Evaluate Social Media Marketing Success – Some Best Free Tools - Seo Marketing

How To Evaluate Social Media Marketing Success – Some Best Free Tools - Seo Marketing | The Social Network Times | Scoop.it
Social media marketing has earned an important place in online marketing.

Via steve batchelder
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Connected Learning: The Power Of Social Learning Models

Connected Learning: The Power Of Social Learning Models | The Social Network Times | Scoop.it
Connected Learning: The Power Of Social Learning Models
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Why Visual Content Matters in the Social Age [INFOGRAPHIC]

Why Visual Content Matters in the Social Age [INFOGRAPHIC] | The Social Network Times | Scoop.it

Sono sicuro si sa che il contenuto visivo sui social media può massicciamente migliorare l'impegno. Ma quanto è importante?

Che ne dite di questo: il cervello umano elabora le immagini 60.000 volte più veloce di testo. Di conseguenza, il 90 per cento di tutte le informazioni che arriva al cervello è visivo.

Sul web, si stima che il 55 per cento di tutto il traffico sarà il video entro il 2016, e il traffico video mobile aumenterà del 1800 per cento. YouTube, Instagram e Vine sono attualmente le migliori piattaforme per massimizzare il video fidanzamento, quindi sono li che utilizzano al loro pieno potenziale nelle tue campagne di marketing?

Controllare la visuale sotto per ulteriori statistiche, che viene fornito per gentile concessione di Gryffin.


Via Brian Yanish - MarketingHits.com, Russ Merz, Ph.D., massimo facchinetti, Marco Favero, steve batchelder
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Russ Merz, Ph.D.'s curator insight, July 25, 9:13 PM

Great collection of #stats about the importance of visual communication for #brands. The unanswered question is how to manage the #contentquality of the visual elements.

massimo scalzo's curator insight, July 27, 8:58 AM

Yes, it has been proved that Visual Content turboboosts Engagement !

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Why Content and Social Media Marketing are the New SEO

Why Content and Social Media Marketing are the New SEO | The Social Network Times | Scoop.it

It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.

 

Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.

 

Read More:  http://www.huffingtonpost.com/lee-traupel-/why-content-and-social-me_b_5556734.html


Via Antonino Militello, donhornsby
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Cate Ferguson's curator insight, July 23, 11:40 PM

Old 'set and forget - one time only' SEO is long gone. 

The replacement SEO of Content Creation with careful optimisation built in is still relevant BUT much more sophisticated than it was.  This is also a tactic that works but needs something more to be as effective as it was.

 

Enter Social.  Sharing and Engagement are the new keys to effective SEO when combined with good quality, optimised content.  Social engagement is also a Tactic.

 

The element that brings all of this together is a Strategy - how to fit good website architecture to enhance and enable the best user experience (old SEO), excellent optimised content (the way forward SEO) and that vital elusive Social Engagement tactic (the icing on the cake of modern SEO) into a Strategy that will give you want you want.  Connecting these important tactics to the right outcomes to reach the targets, and goals that will bring you organisation what it needs from your digital presence is what a well designed strategy can bring.

 

No longer set and forget SEO but alive and responsive SEO  - amazing.

One Marketeer's curator insight, July 24, 7:31 AM

Afternoon my Friends of the Internet!

Here it is a simple and straightforward explanation what the Oh mighty SEO is all about.

#seo #read #learn #godigital #marketing

David Duncan's curator insight, July 25, 7:10 AM

Content and social are the new SEO

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Growing your Small Business in social networks

Growing your Small Business in social networks | The Social Network Times | Scoop.it
 
Social networks offer many benefits to business owners.

Via Fang Feng
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Why (And How) Teachers Are Using Twitter

Why (And How) Teachers Are Using Twitter | The Social Network Times | Scoop.it

Oh, Twitter. You’re so useful for teachers. You connect educators so that they can share tools, tips and tricks, offer insight, and support one another. You bring your sexy social media-ness into the classroom to keep kids interested in what they’re learning when they think they’re actually (sort of) having fun instead.  That said, thereare still skeptics. How can 140 characters be so effective? Does anyone even care what I have to say? How do teachers really use it? 

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How (and why) to take part in Twitter hashtag chats

How (and why) to take part in Twitter hashtag chats | The Social Network Times | Scoop.it
Twitter is one of those amazing free tools that you can’t imagine a world where it didn’t exist. That is, of course, if you currently use Twitter. Most people don’t. In fact, just 26% of US adults use the service . If you don’t, then it might feel overwhelming. That’s why we made this graphic …

Via Tom D'Amico (@TDOttawa)
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What the Heck are... Infographics? And Why You Should Use Them!

What the Heck are... Infographics? And Why You Should Use Them! | The Social Network Times | Scoop.it
Infographics are a big buzz word at the moment, but what really are they? A picture paints a thousand words they say – which is precisely why infographics have become such a popular tool for (What the Heck are...

Via steve batchelder
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Amazing Ways Twitter Can Give Wings to Your Professional Development

Amazing Ways Twitter Can Give Wings to Your Professional Development | The Social Network Times | Scoop.it
Here are some easy yet effective ways Twitter can give wings to your professional development.
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25 ideas for your social media network strategy

25 ideas for your social media network strategy | The Social Network Times | Scoop.it
Behind every social media success there is a content strategy and a network strategy. Here are 25 ideas to build your audience.

Via donhornsby
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donhornsby's curator insight, August 28, 9:17 AM

It is really, really hard to get content to move. That’s why we need to systematically, methodically, and continuously find relevant people out there with some predisposition to like what we do and share it. Don’t wait for it to happen. MAKE it happen.

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Social Networking and Your Business

Social Networking and Your Business | The Social Network Times | Scoop.it
How far along is your business with really utilizing social networking and social learning management tools?

Via steve batchelder
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3 Signs Your Social Media Marketing Sucks

3 Signs Your Social Media Marketing Sucks | The Social Network Times | Scoop.it

You have implemented a social media strategy for your organization and that’s a huge step. Your company is about to land in the laps of many more potential clients or customers and who doesn’t need more of those, right? But what happens when the people don’t come flocking in like you or the executives thought they might? Does that mean it’s time to just shut it down and call it day?
 

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5 Secrets of Lead Generation in Social Media You Never Knew [Infographic]

5 Secrets of Lead Generation in Social Media You Never Knew [Infographic] | The Social Network Times | Scoop.it
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish - MarketingHits.com, donhornsby
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Martin (Marty) Smith's curator insight, August 14, 11:39 PM

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.

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8 Top Tips to Create an Effective Social Learning Strategy

8 Top Tips to Create an Effective Social Learning Strategy | The Social Network Times | Scoop.it
How can eLearning professionals take advantage of the opportunities that social learning offers? 8 Top Tips to Create an Effective Social Learning Strategy!

Via EDTC@UTB
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Andrea Stewart's curator insight, July 30, 10:11 AM

Making a digital classroom a social cassroom as well.

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10 Surprising Social Media Facts - Infographic

10 Surprising Social Media Facts - Infographic | The Social Network Times | Scoop.it
Here's an infographic that lists ten essential facts you should keep in mind when using social media to market your business.

Via Ana Cristina Pratas, steve batchelder
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Five ways to successfully nurture your social channels

Five ways to successfully nurture your social channels | The Social Network Times | Scoop.it

Are social media really important? Well, Facebook has about 1bn users, Instagram hosts 150m shutterbugs, and Twitter boasts 93m micro-bloggers. Need I say more? If you’re a marketing specialist tasked with maintaining social channels, here are some best practices for connecting with your followers.

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20+ UK Twitter Users Educators Should Follow

20+ UK Twitter Users Educators Should Follow | The Social Network Times | Scoop.it

Curating your Twitter feed is an interesting task. Sometimes you know exactly what you want to get out of the people whose Tweets you’re spending your time reading. Finding new people to follow on Twitter can range from being fun to being a total pain in the neck. Personally, I tend to look for people who seem interesting, follow them, and give them a ‘trial run’ of sorts, to see if I like what I see. Once they’re in the feed, it becomes clearer how much of an overtweeter they are, or if they really share so little that you miss it. I either keep or unfollow them from there. It works for me, but it does take time to curate the list, which sometimes, frankly, we just don’t have a lot of. To that end, we’ve compiled a list of 20+ folks who are tweeting about education in the UK for you to check out. We’ve included the descriptions they’ve offered of themselves as found on their Twitter profile page – a quick overview to help you decide if they might be interesting to you. The list is absolutely not meant to be exhaustive, but if you have some favorites that we haven’t included here (make sure they are UK focused!) do share them with us by leaving a comment below, mentioning @Edudemic on Twitter or leaving your thoughts on our Facebook page.

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8 Ways to Improve Customer Relationships With Social Media

8 Ways to Improve Customer Relationships With Social Media | The Social Network Times | Scoop.it
Do you tell your fans how much you value them? Are you looking for new ways to say thank you on social media? Give and take is part of any successful relationship–online or off, business or personal.

Via Fang Feng
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The Big List of The 61 Best Social Media Tools

The Big List of The 61 Best Social Media Tools | The Social Network Times | Scoop.it
Learn to manage social media to kickstart your business

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4 Reasons Brands and Businesses Need #Twitter by @BrianHughes116

4 Reasons Brands and Businesses Need #Twitter by @BrianHughes116 | The Social Network Times | Scoop.it

Twitter is an efficient and effective tool for spreading news quickly to thousands of people. Not only does it give the user opportunity to share relevant information, but followers are able to share posts. Every time this happens, the user’s reach expands exponentially. When used to its fullest potential, Twitter enables brands and businesses to garner leverage by soliciting the attention of influential individuals, and to engage and resolve issues with customers. While there are countless reasons to incorporate this social media platform into any marketing campaign, some of the most significant and impactful are as follows:


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