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From creating content to building new connected workplace skills – this is the NEW work for learning professionals

From creating content to building new connected workplace skills  – this is the NEW work for learning professionals | The Social Network Times | Scoop.it
Over the last few years I have been observing (as well as writing about) three significant things that are happening in the context of workplace learning: An increasing number of knowledge workers ...
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How to Drive Social Media Traffic

How to Drive Social Media Traffic | The Social Network Times | Scoop.it

So you have built a website. Now what? You might just be sitting and twiddling your thumbs trying to figure out what the next step is. 


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donhornsby's curator insight, May 2, 7:41 AM

(From the article): Social media marketing is a great way to get customer engagement and to drive people to your site. Here are five steps you should follow if you want to get the most out of your social media strategy to help grow site traffic and build and engage followers.

Rescooped by Roger Francis from iGeneration - 21st Century Education
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These 8 tips will seriously help you get more out of Twitter

These 8 tips will seriously help you get more out of Twitter | The Social Network Times | Scoop.it
Twitter can be an incredibly powerful tool for teachers, both in and out of the classroom. There’s definitely a reason that it is high on the list of most popular social media sites (second only to the Almighty Facebook).  You can choose to use Twitter with your students to give their classroom work a boost, and […]

Via Tom D'Amico (@TDOttawa)
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How to Get More Qualified Social Media Followers

How to Get More Qualified Social Media Followers | The Social Network Times | Scoop.it

Paying for social media followers is so 2009. Today, it’s all about quality over quantity. While that sounds obvious, there is a lot of work that goes into achieving this goal.

 

So what are the steps your brand can use to head down that yellow brick road of social media success? We have broken it down a nice outline for you:...


Via Jeff Domansky, donhornsby
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Jeff Domansky's curator insight, April 24, 2:38 AM

You might have a million followers - but if they never look at your posts, what's the point? Learn the tricks to getting QUALIFIED social media followers.

donhornsby's curator insight, April 24, 7:22 AM

What is the purpose of having a large following on Social Media - and there is no engagement or connection with your followers. Here are some great thoughts about looking for QUALIFIED followers.

 

 

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5 Reasons Why Your Business Needs Social Media Marketing

5 Reasons Why Your Business Needs Social Media Marketing | The Social Network Times | Scoop.it
Social media marketing is CRUCIAL for business marketing. Find out the 5 biggest reasons why your business needs it.

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donhornsby's curator insight, April 17, 10:34 AM

Social Media is not just a passing fad. It's a definite 'must' for businesses today.

 

(From the article): But social media is a necessity for businesses – it’s not a luxury, it’s not a maybe, it’s a definite.

 

Let’s discuss the 5 reasons why your business needs social media marketing.

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How to Use Social Media in the Post-Modern Marketing Movement

How to Use Social Media in the Post-Modern Marketing Movement | The Social Network Times | Scoop.it
As social media strategies continue to dominate the online marketing sphere, the only thing we can know with certainty is that the traditional advertising toolkit is dead and we’ve traded it for the app store.
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5 Point Checklist to Ensure Your Content Gets Maximum Reach

5 Point Checklist to Ensure Your Content Gets Maximum Reach | The Social Network Times | Scoop.it

Lo vediamo troppo spesso: le imprese fanno la scelta di avviare la creazione di contenuti. Iniziano un blog, creare guide esecutivi, forse anche pubblicare un rapporto di ricerca. Spendono un sacco di tempo e denaro per produrre contenuti di qualità che mette in mostra la loro competenza e professionalità. Poi pubblicano il contenuto sul loro sito web per tutti i loro ospiti a leggere.

Ma l'errore più aziende fanno è che non promuovono il loro contenuto, e quando lo fanno, spesso lo fanno in un modo che ottiene portata limitata.


Via Kamal Bennani, Marco Favero, steve batchelder
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Marco Favero's curator insight, April 4, 5:18 AM

aggiungi la tua intuizione ...

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How To Go From Social Media Zero To Hero!

How To Go From Social Media Zero To Hero! | The Social Network Times | Scoop.it

Do you need tips on how to become a social media hero?


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donhornsby's curator insight, March 30, 11:17 AM

NIce infographic. 

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7 Social Media Mistakes Every Company Needs to Avoid - Huffington Post

7 Social Media Mistakes Every Company Needs to Avoid - Huffington Post | The Social Network Times | Scoop.it
Are you sure you're doing everything right on social media? Almost every company has a social media presence these days. But that doesn't mean they're all taking advantage of the myriad business benefits social can provide....

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donhornsby's curator insight, March 27, 10:12 AM

A great review of the key items you need to check in order to be successful in social media.

 

(From the article): Maximize the success of your social media marketing by avoiding the mistakes I discussed in this article. Once you have a good understanding of critical social media best practices, you're in a much better position to start seeing some great results. Good luck!

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How to start safely using social media in the classroom - Daily Genius

How to start safely using social media in the classroom - Daily Genius | The Social Network Times | Scoop.it

"It’s a controversial topic: do you introduce social media in the classroom or ignore it? Whether you use traditional social platforms or social-focused tools, many educators find that this technology helps increase engagement and excitement with students, many of who are already very familiar with it.

“Students communicate, research, collaborate, create and publish online with or without the help of parents or educators. These same students then hop on social media to promote, discuss and share their thoughts with the world. The digital environment is offering us some of the greatest learning opportunities that young learners have ever had,” says Gail Leicht, an 8th grade teacher.

Bringing social networking into the classroom gives quiet students a chance to shine; sharing their voice online is often easier than speaking out in class. It also opens the doors for collaboration and communication between peers, both inside and outside of the classroom. Not to mention, it gives teachers another opportunity to connect with students. "


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Develop Your Social Media Strategy In 60 Seconds

Develop Your Social Media Strategy In 60 Seconds | The Social Network Times | Scoop.it
All your social media marketing efforts will be for nothing if you’re not reaching the right people. Who are your customers? Even better, who are your ideal customers?

Here’s a hint . . . it’s NOT everyone.

I’m surprised at entrepreneurs who can’t answer this question. Or, if they can, they are often too vague. Be obsessively specific here. While we all would love to think everyone will want our products, it just isn’t so. Identify your potential customers down to their:

 

agesexeducation levelincome levelwhat publications they readwhat websites they visitwhat their budget isare they local or nationwide
So, now - What are your goals? Don't know? May be one of those top three:

Grow my businessIncrease my salesGet more visibility
Always ask yourself: what do you NEED to accomplish with social media marketing? Use the template and spreadsheet as a guide to answer questions to help you identify your primary goals.


Via Ivo Nový, Suvi Salo, Bonnie Bracey Sutton, steve batchelder
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Marco Favero's curator insight, March 14, 4:36 AM

aggiungi la tua intuizione ...

Amarens Schuurmans's curator insight, March 16, 6:34 AM

Niet alle social media is voor elk bedrijf. Focus is ook hier het kernwoord. Dit overzicht helpt om snel een social media strategie te maken mét focus.

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10 Social Media Strategy Ideas that Generate Real Results

10 Social Media Strategy Ideas that Generate Real Results | The Social Network Times | Scoop.it

But, did you know that 97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before.

As a small business owner or entrepreneur, you know you need to maintain an established social media presence.


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donhornsby's curator insight, March 10, 9:43 AM

Creating an integrated strategy will keep you focused and agile. It will also allow you to listen, respond and meet the needs of your social media fans and followers in real time.

Marco Favero's curator insight, March 10, 5:01 PM

aggiungi la tua intuizione ...

SageRave's curator insight, March 10, 8:20 PM

You can't have too many ideas. Right?

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Get More People to Share Your Content on Social Media With These Top 6 Tips - Huffington Post

Get More People to Share Your Content on Social Media With These Top 6 Tips - Huffington Post | The Social Network Times | Scoop.it
Who doesn't want their content to go viral and get thousands of social media shares? I'm sure you've seen or even created great content that didn't get much attention on social media....

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donhornsby's curator insight, March 2, 8:27 AM

(From the article): The tips I've discussed in this article are easy ways to boost the number of social media shares your content gets. Get your content in front of a much larger audience today by implementing these six important best practices.

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20 Top Pinterest Tips

20 Top Pinterest Tips | The Social Network Times | Scoop.it
Pinterest is an educator's dream come true because of its many options for curating and sharing ideas, displaying student work, and building a PLN.
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5 Ways to Tell If You're Doing Social Media Right

5 Ways to Tell If You're Doing Social Media Right | The Social Network Times | Scoop.it
More followers and more fun are just some of the criteria of success.

Via Level343, donhornsby
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donhornsby's curator insight, April 27, 9:39 AM

This is a great and valid list. 

Do you keep to the plan?

(From the article): An increase in followers should not necessarily be your number one goal. It's the quality and consistency of engagement, and the resulting ripple effect into other areas of your professional life, that you should be making a note of and optimizing for.

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Finding a path through the social media jungle

Finding a path through the social media jungle | The Social Network Times | Scoop.it
Social media such as LinkedIn, Facebook, its Chinese equivalent WeChat, and mass dissemination platforms like Twitter offer managers and leaders a host of opportunities to raise their profile and communicate. Opportunities, however, are by default accompanied by risks.
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3 basic tips for a top social media strategy

3 basic tips for a top social media strategy | The Social Network Times | Scoop.it
Even small, local businesses need to communicate with potential customers using social media. Here are some tips to get you started.

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donhornsby's curator insight, April 17, 8:53 AM

(From the article): A good social media campaign or presence works because it is centred around the idea of a community. Engage with strong influencers in your industry or local area, such as bloggers or other big names, or those that you notice your customers tend to follow themselves.

SageRave's curator insight, April 17, 10:58 AM

Organize before opening your Facebook page.

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Attention, Interest, Desire, Action: Using AIDA for Social Media

Attention, Interest, Desire, Action: Using AIDA for Social Media | The Social Network Times | Scoop.it
Social Media - The AIDA model has been associated with traditional marketing for years. But AIDA can boost your social media marketing as well.

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donhornsby's curator insight, April 13, 11:14 AM

(From the article): The AIDA model has been associated with the world of marketing for years. It describes the exact order of emotions a particular message or a strategy intends to trigger in a person. The acronym itself stands for:

 

Attention

Interest

Desire

Action

 

This model can be applied to multiple areas of marketing. A specific example of its application is found in a case study by SmartInsights that describes how an award-winning hairdressing company benefited from using AIDA to successfully launch a business.




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Why Your Business Must Embrace Social Media Yesterday - Forbes

Why Your Business Must Embrace Social Media Yesterday - Forbes | The Social Network Times | Scoop.it
For years I thought “I don’t care about social media. My business isn’t one of ‘those’ businesses.” Maybe you’ve been thinking the same thing.

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26 Tips for Improving Your Social Media Marketing

26 Tips for Improving Your Social Media Marketing | The Social Network Times | Scoop.it
Does your social media marketing need a boost? This article shares 26 ways, an A-Z guide, to improve your social media efforts.

Via Neil Ferree, steve batchelder
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Neil Ferree's curator insight, March 30, 2:55 PM

If it were me, I would scale back these 26 steps to a more manageable 5 Steps in our SMM model.


Step 1. Scoop.it the Article

Step 2. Read the Article

Step 3. Tweet/Snip the Article

Step 4. Buffer App the Article

Step 5. Track your Traffic

Dean Ryan G. Martin's curator insight, March 31, 10:31 PM

"Social media marketing has come a long way. There are many new avenues to explore and places where businesses can stand out." I agree.

George Schildge's curator insight, April 5, 8:50 PM

Step 1. Scoop.it the Article

Step 2. Read the Article

Step 3. Tweet the Article

Step 4. Hootsuite the Article

Step 5. Track it

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Social Media Rules for Small Business Operators

Social Media Rules for Small Business Operators | The Social Network Times | Scoop.it

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Upstairs's curator insight, March 29, 9:03 PM

必読。

www.whatawaist.ca's curator insight, April 19, 12:00 PM

Great Post

Nicholas Stickle's curator insight, April 30, 6:07 AM

Always love insight on social media and maintaining our presence.

Rescooped by Roger Francis from SteveB's Social Learning Scoop
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13 Blogging Statistics You Probably Don’t Know, But Should [Infographic]

13 Blogging Statistics You Probably Don’t Know, But Should [Infographic] | The Social Network Times | Scoop.it
Are you making the most of blogging statistics to build a better blog? I did some research and created this infographic which contains blog stats that...


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Blogging



Via Gust MEES, steve batchelder
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Tony Guzman's curator insight, March 25, 10:24 AM

This infographic shares some excellent information for bloggers on how to increase your audience/followers.

Jim Goldsmith's curator insight, March 25, 1:43 PM

This infographic should be of interest to bloggers.

M. Philip Oliver's curator insight, March 25, 11:31 PM

Thanks to Malek for this comprehensive infographic!

Rescooped by Roger Francis from SteveB's Social Learning Scoop
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How To Measure Social Media: A Step-By-Step Guide

How To Measure Social Media: A Step-By-Step Guide | The Social Network Times | Scoop.it

How do you know if your social media marketing efforts are effective?


Which posts drive the most traffic?


What social media metrics should you be monitoring?


How do you interpret the numbers once you…


Via Neil Ferree, steve batchelder
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Neil Ferree's curator insight, March 18, 1:48 PM

Step 1: Set your conversion goals


Before you jump into measuring every single post, comment or like, first think about your business goals on social media.


Follow these guidelines to increase your online visibility and measure your social media marketing success.

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9 of the Best Free Social Media Analytics Tools

9 of the Best Free Social Media Analytics Tools | The Social Network Times | Scoop.it

Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.

These 9 free social media analytics tools are some of the best out there.




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Marco Favero's curator insight, February 24, 4:17 PM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, February 25, 3:06 AM

9 of the Best Free Social Media Analytics Tools

Bart van Maanen's curator insight, February 25, 7:23 AM

Met dit online gereedschap krijg je een beter beeld over wat er gebeurt met je social media berichten en die van anderen. Daardoor kun je uitvinden wat voor jou goed werkt en hoe je je posts kunt verbeteren.

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The thorny issue of social media in the workplace

The thorny issue of social media in the workplace | The Social Network Times | Scoop.it

Companies should consider the extent to which they embrace social media in the workplace. Increasingly, businesses are using social media as part of work, so it’s likely that lines between work and downtime will become increasingly blurred in the area of social media. 
 
An inappropriate remark on a personal Twitter feed can be reasonable grounds for disciplinary action by an employer. This follows the findings of an Employment Appeal Tribunal (EAT) after an employer dismissed a member of staff for posting allegedly abusive, non work-related messages on his personal Twitter account.

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Social Media Can Be Your Ally

Social Media Can Be Your Ally | The Social Network Times | Scoop.it
Remind, Twitter, and Instagram are just a few of the kid-friendly tools that teachers can use to enhance student learning within and beyond the classroom.
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