. I think it's time we sat down and had a serious conversation About using Twitter and LinkedIn for business purposes It's no mystery That Both Of These services are great marketing tools for business owners - good for networking, for sharing good ideas, good for customer service , good for promotion. But, what Separates Those Who are good at using marketing These two key services from Those Who use them poorly? Let's jump right in.
With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create.
Users can join industry-specific groups and connect with others in their niche without having to worry about a newsfeed filled with photographs of their followers’ children. LinkedIn isn’t just a great networking tool—it can also be the perfect platform for B2B social media marketing.
Even though LinkedIn maintains a professional environment, it’s still all-too-easy to make social media blunders. Luckily, all of our top seven LinkedIn mistakes are easily corrected once realized.
This 'Internet of things' we call the web has naturally morphed into The Facebook, Twitterland and numerous other social media channels, where a generation of millennials and select old people (generation x'ers and the like) spend their every waking...
Content marketing is all the rage these days. We know that good content in many formats like ebooks, webinars and blog posts can attract the right people to our business and those people can become customers. Most businesses think creating good content takes money and time. Not necessarily. Here's how to do content marketing on a budget:
When you curate content the right way, you should never get in trouble with Google or your readers. In fact, it should do just the opposite: improve your search rankings and delight your readers and followers.
One common misconception about content curation is that it’s simply reposting entire pages of other people’s content on your own site. But let me be clear: this is not curation.
So, what is content curation? While there is some variance among definitions, I like how marketing expert Heidi Cohen defines it: “Content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest quality information to meet your audience’s needs on a specific subject.”
In other words, content curation isn’t taking other people’s content and claiming it as your own. It isn’t reposting entire pages of content, word for word, with or without attribution. It isn’t regurgitating info available elsewhere for the benefit of your audience. More detail on how curated content differs from duplicate content.
Content curation is taking the best content available on a topic and adding your own unique voice and perspective to it. It’s sort of a roundup of the “best of the best” content, presented in a way that makes it insanely valuable to the unique needs and interests of your audience.
While it should be an integral part of your content strategy, it’s important to do it appropriately. Following are the 5 tips that will make sure your curated content improves your search rankings and delights your followers and readers.
Twitter, like all technology and social media platforms has changed drastically over the last couple years. While the technology and platforms have changed, the impact and value gained has only increased. The problem is a great social strategy and philosophy will only get twitter users so far.
When it comes to networking for personal and more importantly business use, there are many benefits to be had and pitfalls to be avoided. If you are able to effectively engage your online community you can experience many advantages. We know that the initial connection is just the beginning. It begs many of us to ask what it really takes to grow and maintain an online community in a meaningful way.Tip #1 – Rome Wasn’t Built In A DayPatience is a key when you are initially growing your online network and even as you manage it on an ongoing basis. When “networking up” yo
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.