Social-networking sites such as Facebook can help students learn scientific literacy and other complex subjects that often receive short shrift in today's time-strapped classrooms, finds a study led by an MSU scholar.
Peter Aceto, the CEO of Tangerine, recently said in The Globe and Mail, “I would rather engage in a Twitter conversation with a single customer than see our company attempt to attract the attention of millions in a coveted Superbowl commercial.
This is the preference of a truly social CEO. Unfortunately, chief executives that embrace and understand the promise of social media are rare, so rare that we call them “blue unicorns” in our book, A World Gone Social. Why blue unicorns? Because CEOs that embrace social as much as leaders like Aceto are still so uncommon that we aren’t just looking for any unicorn, we’re looking for a specific color of unicorn.
Blog posts take hours to write, great images need to be found or created, and those social networks need to be managed and nurtured. It is often not done or persisted with because there is no apparent quick reward.
One way of thinking about great content marketing is that you are building an audience before you need them. Content builds credibility, trust, and followers over time. This earns you the right to then sell them something down the track.
Here are some content marketing mistakes that many amateurs new to the game are making....
E 'questa l'atmosfera a barra che rende Twitter la piattaforma ideale per l'impegno dei clienti, e per lo stesso motivo per cui Twitter è il social network ideale per il marketing: Twitter è l'unico social network dove le marche ei consumatori abbiano un campo da gioco e le linee senza restrizioni di una comunicazione chiara e concisa.
Cos'altro rende Twitter la migliore piattaforma per l'impegno? Cominciamo con la diversità del pubblico. Rispetto a, diciamo, Pinterest, una presa di image-driven che distorce femminile Twitter attira non solo un pubblico unico, ma rende il pubblico desiderato facile da individuare. Caratteristiche e gli interessi sono facili da riconoscere non solo attraverso i profili, ma attraverso i tweet, retweet, hashtag, ecc che le singole azioni.
Come tutti sappiamo, al fine di impegnarsi con qualcuno, devi essere impegnati a essere rilevanti e Twitter ci aiuta a identificare chi dovremmo entrare in contatto con ....
Social media is becoming a starting point for all marketing campaigns. For some, social media is where a campaign starts and ends. We all know that executing a marketing campaign can be quite time consuming and tiresome.
A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans.
Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered....
We primarily use social media to connect with our friends from different parts of the world. It has allowed us to be updated on what our friends are up to. It keeps us up to date to where our friends...
Not only is it now a necessity for brands to become active on Instagram, but they must have a clear strategy in place to take advantage of the continuing popularity of the most powerful social media network.
That’s the exhilaration that comes with curation. Imagine the web as millions of pages. To make your magazine, you tear out any of those pages you fancy, explain why they matter, and push the button. Bingo! You’ve shared a link to the content and your take on it.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.