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Why Organisations Need New Social Media Policies

Why Organisations Need New Social Media Policies | The Social Network Times | Scoop.it

Social media is becoming a critical part of the recruitment and employee engagement tool kit as major organisations adapt to the digital age.

              

The massive rise in prominence of social media in all walks of life has lead many major global organisations to increase investment into social channels such as LinkedIn and Facebook in order to attract and retain talent, and this investment is driving internal change towards a focus on digital within corporates of all sizes.

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Here Are The Reasons Why Twitter Is The Best Social Media Platform For Your ... - Forbes

Here Are The Reasons Why Twitter Is The Best Social Media Platform For Your ... - Forbes | The Social Network Times | Scoop.it
“Half the money I spend on advertising is wasted; the trouble is I don't know which half”, said John Wanamaker, a department store merchant, back in the early twentieth century.

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Top Tips for Using Social Media to Expand Your PLN

Top Tips for Using Social Media to Expand Your PLN | The Social Network Times | Scoop.it
Here are 10 great tips for optimizing your PLN using the power of social media.

Via Tom D'Amico (@TDOttawa)
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The 4 Roles of Social Media in Online Learning

The 4 Roles of Social Media in Online Learning | The Social Network Times | Scoop.it
We primarily use social media to connect with our friends from different parts of the world. It has allowed us to be updated on what our friends are up to. It keeps us up to date to where our friends...

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6 Essential Elements Of A Modern Website Redesign

6 Essential Elements Of A Modern Website Redesign | The Social Network Times | Scoop.it
New technologies, tools, advancements in mobile, and the power of social media have altered the online landscape over the past decade.

Via Stephen Walker, massimo facchinetti, Luciana Viter, steve batchelder
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Romain MAZUIR's curator insight, June 1, 3:04 PM

6 Essential Elements Of A Modern Website Redesign #UX #H2MWP

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How to Grow Your Followers with Social Media Marketing

How to Grow Your Followers with Social Media Marketing | The Social Network Times | Scoop.it
So, you have your base and foundation on your social media accounts, but now it’s time to grow your business and increase your market and followers. How do you even begin? Below, we will introduce 7 ideas oh how you can improve your content and, thus, increase your followers with simple tasks!

Via Brian Yanish - MarketingHits.com, donhornsby
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donhornsby's curator insight, May 21, 10:11 AM

Great ideas!

 

(From the article): Respond, respond, respond.


Interaction is key! Your followers are most likely sick of sitting behind a glass screen interacting with themselves and some words and pictures, so give them something else to do. Respond to their comments and posts and let them realize that you’re actually a real person behind that glass, too!

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Should the CEO be social?

Should the CEO be social? | The Social Network Times | Scoop.it
Chief executives may not want to be on social media but their people, customers and shareholders sure wish they were there.

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donhornsby's curator insight, May 4, 10:07 AM

Yes, Yes, Yes, and Yes. 

 

(From the article): Grant Thornton says around 40% of employees would like their organisation to embrace social and McKinsey says that it can deliver productivity benefits of 20-25 %, yet this is not yet well understood by CEOs.


Enterprise Social Networks (ESNs) like Yammer allow a CEO to talk directly to staff across geographies, driving engagement and innovation.

 

Gartner Inc says that while social networks will become primary channels for work-related decisions, 80% of social business efforts may not achieve the intended benefits due to inadequate leadership.

 

This is probably the most important reason CEOs should set aside personal views on social, broaden their understanding of its benefits and risks and find ways to meet customers, suppliers and people where they already are – in social networks.

Josie Gibson's curator insight, May 5, 1:34 AM

Great piece by social media advisor, Dionne Lew (@DionneLew)

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5 Ways to Tell If You're Doing Social Media Right

5 Ways to Tell If You're Doing Social Media Right | The Social Network Times | Scoop.it
More followers and more fun are just some of the criteria of success.

Via Level343, donhornsby
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donhornsby's curator insight, April 27, 9:39 AM

This is a great and valid list. 

Do you keep to the plan?

(From the article): An increase in followers should not necessarily be your number one goal. It's the quality and consistency of engagement, and the resulting ripple effect into other areas of your professional life, that you should be making a note of and optimizing for.

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Finding a path through the social media jungle

Finding a path through the social media jungle | The Social Network Times | Scoop.it
Social media such as LinkedIn, Facebook, its Chinese equivalent WeChat, and mass dissemination platforms like Twitter offer managers and leaders a host of opportunities to raise their profile and communicate. Opportunities, however, are by default accompanied by risks.
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3 basic tips for a top social media strategy

3 basic tips for a top social media strategy | The Social Network Times | Scoop.it
Even small, local businesses need to communicate with potential customers using social media. Here are some tips to get you started.

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donhornsby's curator insight, April 17, 8:53 AM

(From the article): A good social media campaign or presence works because it is centred around the idea of a community. Engage with strong influencers in your industry or local area, such as bloggers or other big names, or those that you notice your customers tend to follow themselves.

SageRave's curator insight, April 17, 10:58 AM

Organize before opening your Facebook page.

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Attention, Interest, Desire, Action: Using AIDA for Social Media

Attention, Interest, Desire, Action: Using AIDA for Social Media | The Social Network Times | Scoop.it
Social Media - The AIDA model has been associated with traditional marketing for years. But AIDA can boost your social media marketing as well.

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donhornsby's curator insight, April 13, 11:14 AM

(From the article): The AIDA model has been associated with the world of marketing for years. It describes the exact order of emotions a particular message or a strategy intends to trigger in a person. The acronym itself stands for:

 

Attention

Interest

Desire

Action

 

This model can be applied to multiple areas of marketing. A specific example of its application is found in a case study by SmartInsights that describes how an award-winning hairdressing company benefited from using AIDA to successfully launch a business.




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Why Your Business Must Embrace Social Media Yesterday - Forbes

Why Your Business Must Embrace Social Media Yesterday - Forbes | The Social Network Times | Scoop.it
For years I thought “I don’t care about social media. My business isn’t one of ‘those’ businesses.” Maybe you’ve been thinking the same thing.

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26 Tips for Improving Your Social Media Marketing

26 Tips for Improving Your Social Media Marketing | The Social Network Times | Scoop.it
Does your social media marketing need a boost? This article shares 26 ways, an A-Z guide, to improve your social media efforts.

Via Neil Ferree, steve batchelder
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Neil Ferree's curator insight, March 30, 2:55 PM

If it were me, I would scale back these 26 steps to a more manageable 5 Steps in our SMM model.


Step 1. Scoop.it the Article

Step 2. Read the Article

Step 3. Tweet/Snip the Article

Step 4. Buffer App the Article

Step 5. Track your Traffic

Dean Ryan G. Martin's curator insight, March 31, 10:31 PM

"Social media marketing has come a long way. There are many new avenues to explore and places where businesses can stand out." I agree.

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Social Media Rules for Small Business Operators

Social Media Rules for Small Business Operators | The Social Network Times | Scoop.it

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Upstairs's curator insight, March 29, 9:03 PM

必読。

www.whatawaist.ca's curator insight, April 19, 12:00 PM

Great Post

Nicholas Stickle's curator insight, April 30, 6:07 AM

Always love insight on social media and maintaining our presence.

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Who is On Facebook, LinkedIn, Pinterest, Snapchat and Other Networks? [Infographic]

Who is On Facebook, LinkedIn, Pinterest, Snapchat and Other Networks? [Infographic] | The Social Network Times | Scoop.it
Knowing who the core users are on any given platform can help marketers decide which social networks to focus on.

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donhornsby's curator insight, June 2, 7:34 AM

Who is your target audience? t’s important to know your audience if you’re going to be an effective marketer in any medium. 

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The Hierarchy of Needs for an Engaged Social Media Audience

The Hierarchy of Needs for an Engaged Social Media Audience | The Social Network Times | Scoop.it
Maslow's hierarchy of needs has been adapted many times—from starting a business to managing human resources. What would social media hierarchy of needs look like?

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Marco Favero's curator insight, May 29, 8:47 AM

aggiungi la tua intuizione ...

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7 Social Media Marketing Pitfalls Your Business Should Avoid

7 Social Media Marketing Pitfalls Your Business Should Avoid | The Social Network Times | Scoop.it
Social media marketing has become a necessary and valuable marketing tool for businesses today. It’s one of the best ways to increase awareness and connect with an audience, but it can also help you grow your business and generate leads—if you do it right.
 
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5 Super-Charged Social Media Management Tools

5 Super-Charged Social Media Management Tools | The Social Network Times | Scoop.it
Trying to assemble a team of social media management tools that can do everything you need? These 5 have you covered.

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9 Social Media Tasks Every Business Owner Must Complete Every Month

9 Social Media Tasks Every Business Owner Must Complete Every Month | The Social Network Times | Scoop.it

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Daniel Watson's curator insight, May 20, 3:06 AM


If your business utilises even one social media account, then you should view the info-graphic contained in this article, and act accordingly. The info-graphic is also well worth retaining and using as a checklist if you have multiple social media accounts and especially if different people operate the different accounts.

Damla Ofis Büro Mobilyaları's comment, May 24, 4:48 PM
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How to Drive Social Media Traffic

How to Drive Social Media Traffic | The Social Network Times | Scoop.it

So you have built a website. Now what? You might just be sitting and twiddling your thumbs trying to figure out what the next step is. 


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donhornsby's curator insight, May 2, 7:41 AM

(From the article): Social media marketing is a great way to get customer engagement and to drive people to your site. Here are five steps you should follow if you want to get the most out of your social media strategy to help grow site traffic and build and engage followers.

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These 8 tips will seriously help you get more out of Twitter

These 8 tips will seriously help you get more out of Twitter | The Social Network Times | Scoop.it
Twitter can be an incredibly powerful tool for teachers, both in and out of the classroom. There’s definitely a reason that it is high on the list of most popular social media sites (second only to the Almighty Facebook).  You can choose to use Twitter with your students to give their classroom work a boost, and […]

Via Tom D'Amico (@TDOttawa)
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How to Get More Qualified Social Media Followers

How to Get More Qualified Social Media Followers | The Social Network Times | Scoop.it

Paying for social media followers is so 2009. Today, it’s all about quality over quantity. While that sounds obvious, there is a lot of work that goes into achieving this goal.

 

So what are the steps your brand can use to head down that yellow brick road of social media success? We have broken it down a nice outline for you:...


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Jeff Domansky's curator insight, April 24, 2:38 AM

You might have a million followers - but if they never look at your posts, what's the point? Learn the tricks to getting QUALIFIED social media followers.

donhornsby's curator insight, April 24, 7:22 AM

What is the purpose of having a large following on Social Media - and there is no engagement or connection with your followers. Here are some great thoughts about looking for QUALIFIED followers.

 

 

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5 Reasons Why Your Business Needs Social Media Marketing

5 Reasons Why Your Business Needs Social Media Marketing | The Social Network Times | Scoop.it
Social media marketing is CRUCIAL for business marketing. Find out the 5 biggest reasons why your business needs it.

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donhornsby's curator insight, April 17, 10:34 AM

Social Media is not just a passing fad. It's a definite 'must' for businesses today.

 

(From the article): But social media is a necessity for businesses – it’s not a luxury, it’s not a maybe, it’s a definite.

 

Let’s discuss the 5 reasons why your business needs social media marketing.

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How to Use Social Media in the Post-Modern Marketing Movement

How to Use Social Media in the Post-Modern Marketing Movement | The Social Network Times | Scoop.it
As social media strategies continue to dominate the online marketing sphere, the only thing we can know with certainty is that the traditional advertising toolkit is dead and we’ve traded it for the app store.
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5 Point Checklist to Ensure Your Content Gets Maximum Reach

5 Point Checklist to Ensure Your Content Gets Maximum Reach | The Social Network Times | Scoop.it

Lo vediamo troppo spesso: le imprese fanno la scelta di avviare la creazione di contenuti. Iniziano un blog, creare guide esecutivi, forse anche pubblicare un rapporto di ricerca. Spendono un sacco di tempo e denaro per produrre contenuti di qualità che mette in mostra la loro competenza e professionalità. Poi pubblicano il contenuto sul loro sito web per tutti i loro ospiti a leggere.

Ma l'errore più aziende fanno è che non promuovono il loro contenuto, e quando lo fanno, spesso lo fanno in un modo che ottiene portata limitata.


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Marco Favero's curator insight, April 4, 5:18 AM

aggiungi la tua intuizione ...

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How To Go From Social Media Zero To Hero!

How To Go From Social Media Zero To Hero! | The Social Network Times | Scoop.it

Do you need tips on how to become a social media hero?


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donhornsby's curator insight, March 30, 11:17 AM

NIce infographic.