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More than one year ago, I remember just beginning my digital voyage in tech tools to learn from others. In talking with others and lurking on various social media sites, I slowly got used to tech tools to enhance my learning, such as Twitter, Voxer, and Periscope. I even began using more digital tools in my daily work with staff members and parents, such as my website, Google Apps, the creation of a weekly "Friday Focus" to principals, and even using Facebook and Instagram (@guptank25) to showcase our schools and students.
I distinctively remember times last year, when administrators, from all levels and years of experience, complimented me or thanked me for my work in social media to promote leadership but told me they weren't "quite there yet". Back then, I would give them a word of encouragement and invite them with support in whatever way I could.
For the serious entrepreneur, business owner or brand builder, it's a wise decision to create a social media presence not only to reach the millions and billions of people around the world, but to also build brand awareness. For all you social media beginners out there, here are a few tips that will help you to grow your social media presence.
When you need to get a message to a colleague, what’s your preferred mode of communication? Do you dash off an email, pick up the phone, or maybe send an instant message via the company’s intranet? A lot has changed since the era of interoffice memos, and how you choose to communicate could well be a generational choice. According to a new study from Peter W. Cardon at the University of Southern California and Bryan Marshall at Georgia College, age differences increasingly result in sharp divergences in how employees connect and correspond with one another.
Email still reigns supreme in the workplace, the authors found, but social media networks are poised to take over.
Although marketing through social media is the norm, Twitter is still an enigma for many. I can’t recount just how many times I have heard business owners and marketers tell me, “I just don’t get Twitter.”
This article, helps you understand Twitter’s place in the marketing mix, first by explaining its value and then by listing 25 ways to use it.
If you are like many leaders, it’s hard to find the time for social media. But Justin Foster, cofounder of the branding firm root + river, believes it's essential to the success of you and your company.
There are four emotions, in particular, that especially appeal to the brain when mixed with marketing messages: joy, trust, anticipation, and surprise. Neuromarketing seems to be at the root of all this.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.