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Six social-media skills every leader needs - McKinsey Quarterly - Strategy - Innovation

Six social-media skills every leader needs - McKinsey Quarterly - Strategy - Innovation | The Social Network Times | Scoop.it
Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. A McKinsey Quarterly Strategy article.
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The Social Network Times
How Social Media is Changing Our Lives
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Give Your Website a Facelift the Right Way

Give Your Website a Facelift the Right Way | The Social Network Times | Scoop.it
For a first website or major redesign, there are basic points to follow if you want to succeed. Read on to be walked through the most importan

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janlgordon's curator insight, April 25, 5:17 PM

I selected this article from Curatti written by Eleonora Zolotaryova
 because it shows you how to successfully redesign your website for better visibility.

 

Your website may need a major upgrade in order to stay current.

 

Make Your Website More Successful

 

To attract subscribers your website needs to stand out online. I agree that a new design can help improve your chances.

 

Zolotaryova provides the right steps to take to make the necessary changes.

 

Here's what caught my attention:

 

  • Before getting started it's important to analyze and narrow down your niche. For this to happen you need to take advantage of the right tools to learn more about what the competition is doing.

 

  • Use organic search methods to attract website traffic. Include a set of words and phrases that reflect your brand -- known as semantic core.

 

  • Perform a technical audit such as your URLs, Meta tags and titles, any broken links, ect. Fixing these errors will help more visitors see your website in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/Wx9930baFZx

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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7 Free Social Media Marketing Tools You Need To Start Using

7 Free Social Media Marketing Tools You Need To Start Using | The Social Network Times | Scoop.it
To stay ahead of the curve on industry trends, it is crucial to analyze how your money is being budgeted. Flexibility can be beneficial, especially when a new trend emerges and more money can be dist…

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Can educators ignore social media any longer?

Can educators ignore social media any longer? | The Social Network Times | Scoop.it

"A lingering general question hanging over the heads of all has been what effect does social media have on our society? That answer has never been so evident as it has been today as social media tools have been placed directly in the hands of the ..."

©


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Learning in the age of Social Networks

Learning in the age of Social Networks | The Social Network Times | Scoop.it

Our understanding of how to learn in this globally connected world is limited by our experience of learning. Our formal education has led us to believe that learning is something given to us. We are one step removed from the process of planning and regulating our learning for so much of our lives as learners that we become dependent on educators. We have powerful tools at our disposal and yet make poor use of them. Networks which should bring us closer together are used to divide and segregate. Instead of enhancing our collective understanding we are confronted by the challenges of alternate facts and fake news. We have an abundance of information but seemingly little wisdom and little understanding of who we may trust and how we may find truth.


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Ivon Prefontaine, PhD's curator insight, March 27, 3:14 PM
There is room for both global and local in teaching and learning. At the heart of good teaching are the relationships with students. Pedagogy is a feature of good teaching.
Emanuela Pitassi PhD's curator insight, March 28, 10:53 AM
Vantaggi e svantaggi dell'apprendimento nell'epoca dei Social Network
 
Monica Bergamo's curator insight, March 28, 10:57 AM

vantaggi e svantaggi dell'apprendimento nell'era dei social networks

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Avoid These 6 Costly Social Media Mistakes

Avoid These 6 Costly Social Media Mistakes | The Social Network Times | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?

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janlgordon's curator insight, March 14, 1:51 AM

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

donhornsby's curator insight, March 14, 9:46 AM
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
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How Pinterest Analytics Can Help Your Business Grow?

How Pinterest Analytics Can Help Your Business Grow? | The Social Network Times | Scoop.it
The last time we talked about the concept of Pinterest analytics we considered its general benefits for businesses and its importance. We learned how Pinterest analytics lets you gather insights from…

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donhornsby's curator insight, March 6, 9:03 AM
Apart from that the Pinterest Pin it button analytics lets you get a snapshot view of how the button drives traffic back to you. So overall, Website assessment lets you track your performance in contrast to the keyhole information from your profile. 
 
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How to Be Successful on Social: Prime Your Pump!

How to Be Successful on Social: Prime Your Pump! | The Social Network Times | Scoop.it
To be successful on social, you must be confident, capable and ready to address the naysayers. In short, you have to prime your pump!

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donhornsby's curator insight, February 24, 8:56 AM
The good news is that with the power of social media, building a brand no longer takes millions of dollars and dozens of years. You can start building your personal brand and priming your pump by following the simple steps outlined above. Be ready for greatness, because greatness is ready for you!
 
scoop's comment, February 25, 12:23 AM
Thats stunning...
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Social networks: time for a repurposing spring clean?

Social networks: time for a repurposing spring clean? | The Social Network Times | Scoop.it

Social networks, platforms, apps and programmes have given me a lot to be grateful for. Presence, insight and people. Mostly people.
 
No-one wrote the user manual for any of these as we made the protocols up as we found out about them. It has been the ultimate discovery journey.

What I’ve seen in and around June 2016 and beyond hasn’t been quite so fulfilling and useful though. Vitriol. Abuse. Anger. Hatred. To the point that these incidents occurred and I stepped back.

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5 Ways to Grow Your Business Through Social Media

5 Ways to Grow Your Business Through Social Media | The Social Network Times | Scoop.it
Maintaining a strong social media presence takes a lot of work. The payoff can be incredible, though--growing your business through social media is very possible.
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donhornsby's curator insight, January 3, 4:06 PM
(From the article): Creates a unique voice. A brand is a crucial part of a business; it creates a particular image that people bear in mind and associate certain values with. Having a strong social media presence naturally creates a unique voice through which a company can engage with their audience, who will appreciate the content more than ever. A bland presence does nothing whatsoever for a company, so have a bit of personality when managing social media. The effects on overall operations can be staggering. Timothy Olmstead, a Manassas divorce lawyer, says, "With so many law firms competing for clients, social media is the ideal platform to highlight the unique qualities of your firm. Legal professionals that want to develop a specific brand or reach a specific clientele now have more control than ever, through social media marketing."
 
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Instagram Marketing Tips: Effective Small Business Strategies

Instagram Marketing Tips: Effective Small Business Strategies | The Social Network Times | Scoop.it
Instagram Marketing Tips: Effective Small Business Strategies:If you want to start marketing on Instagram, all you need to do is just take out your phone

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donhornsby's curator insight, December 18, 2016 10:27 AM
Never get hung up on numbers. If you post a picture that is too brand-oriented, you may get fewer likes. However, it will certainly be seen. In fact, the same number of people gets to see that picture, and it will show up in the feeds of your followers.
 
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7 Social Media Trends That Will Change Your Marketing Strategy

Want to stay on the cutting edge of what's happening in social media? Here are 7 top social media trends that are changing the way businesses do marketing.
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How Are Scientists Using Social Media in the Workplace?

How Are Scientists Using Social Media in the Workplace? | The Social Network Times | Scoop.it
Social media has created networked communication channels that facilitate interactions and allow information to proliferate within professional academic communities as well as in informal social circumstances. A significant contemporary discussion in the field of science communication is how scientists are using (or might use) social media to communicate their research. This includes the role of social media in facilitating the exchange of knowledge internally within and among scientific communities, as well as externally for outreach to engage the public. This study investigates how a surveyed sample of 587 scientists from a variety of academic disciplines, but predominantly the academic life sciences, use social media to communicate internally and externally. Our results demonstrate that while social media usage has yet to be widely adopted, scientists in a variety of disciplines use these platforms to exchange scientific knowledge, generally via either Twitter, Facebook, LinkedIn, or blogs. Despite the low frequency of use, our work evidences that scientists perceive numerous potential advantages to using social media in the workplace. Our data provides a baseline from which to assess future trends in social media use within the science academy.

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23 Point Social Media Storytelling Guide

23 Point Social Media Storytelling Guide | The Social Network Times | Scoop.it
Social Media Storytelling is a great way to build connections with your audience. Here is a guide to get you going to build meaningful relationships.

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The 6 Best Social Media Marketing Practices You Should Use in 2017 [Infographic] 

The 6 Best Social Media Marketing Practices You Should Use in 2017 [Infographic]  | The Social Network Times | Scoop.it
Is 2017 the year you make full use of social media as a marketing platform? Want to know the key areas you should be taking advantage of?
 

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donhornsby's curator insight, April 25, 10:21 AM
Is 2017 the year you make full use of social media as a marketing platform? Want to know the key areas you should be taking advantage of?
 
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Step by Step Guide to a Profitable Small Business Blog

Step by Step Guide to a Profitable Small Business Blog | The Social Network Times | Scoop.it
Want to know how to create a blog that supports business growth? This is a step by step guide to a profitable small business blog!

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Daniel Watson's curator insight, April 11, 9:37 PM

 

Small business owners are beginning to understand the power of a business blog to increase its number of quality leads. If your business has yet to put a toe in the water by commencing your own blog, but you can see the benefits of doing so, then there is no time like the present to get started. This step by step guide should go a long way to helping your business to obtain more leads by starting your own business blog.

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How to Create Winning Infographics

How to Create Winning Infographics | The Social Network Times | Scoop.it
Over the last 5 years, the popularity of infographics in marketing has continued to climb. Thinking of creating one? Read these helpful tips

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janlgordon's curator insight, April 5, 3:46 PM

I selected this article from Curatti written by Susan Gilbert because it helps you improve your visual marketing with shareable infographics.

 

Visual graphics can be both fun and informative for your niche audience.

 

Create Infographics That Grow Your Following Online

 

People are drawn to appealing content that grabs their attention right away. I agree that infographics can help attract more subscribers and followers.

 

Gilbert shows you how to create graphics that audiences are more willing to share.

 

Here's what caught my attention:

 

  • Find out what is on the minds of your target market the most before designing your infographic. Make sure the content is both timely and relevant.

 

  • Focus on a specific group inside your niche and appeal to their pressing problems and needs. Make good on what your title promises to them.

 

  • If you have a study or a lot of data put it into a fun infographic. This is a great way to turn boring content into something interesting.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: 123rf.

 

Read full article here: http://ow.ly/x9eO30aBqyw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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What Are the New Rules for Engaging an Online Community?

What Are the New Rules for Engaging an Online Community? | The Social Network Times | Scoop.it

Marketing and public relations’ role within professional organizations has shifted drastically with the advent of the online community. Now there’s a greater emphasis placed on storytelling. Traditionally, organizations would simply broadcast news, or channel it through the media – observe the reaction, then respond on a flexible timetable. Today, branding isn’t simply about beaming out a message. It’s about building trust with end-users, telling a compelling story and creating two-way social streams of dialogue.

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20 Creative Ways to Use Social Media for Storytelling 

20 Creative Ways to Use Social Media for Storytelling  | The Social Network Times | Scoop.it
Is it possible to narrate a story with social media posts that are supposed to be short and sweet? Yes! Here're 20 creative social media storytelling ideas.

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donhornsby's curator insight, March 8, 9:44 AM
Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling!
 
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Social Media Marketing Checklist: 16 Common Mistakes to Avoid

Social Media Marketing Checklist: 16 Common Mistakes to Avoid | The Social Network Times | Scoop.it
Discover some of the most common social media marketing mistakes, and get tips for how they can be easily avoided and remedied.

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donhornsby's curator insight, February 28, 8:30 AM
Social media community management is all about nurturing your social audience to make it stronger, larger and more engaged.
 
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Corporate Communications: How to Make Social Media Work in the Workplace  

Corporate Communications: How to Make Social Media Work in the Workplace   | The Social Network Times | Scoop.it
Corporate social media helps employees engage with each other and the company but – more important – it boosts productivity; to get real returns on social media investments, senior managers should lead the way
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donhornsby's curator insight, February 19, 9:38 AM
A major benefit of mobile technology is how it can help employees collaborate more easily, which is something employees certainly seem to value. The survey in the EIU report found that 76% of respondents say collaborating effectively is important to them. This was a pleasing stat for us at Sideways 6, but less pleasing was that employees don’t seem to value collaboration for the reasons we might expect – or hope, come to that.
 
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A Step-by-Step Guide to Pinterest Marketing

A Step-by-Step Guide to Pinterest Marketing | The Social Network Times | Scoop.it
Pinterest marketing can increase brand name recognition and off-site sales. See our step-by-step guide for success with Pinterest marketing.

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Why Learning Through Social Networks Is The Future | #SocialMedia #LEARNing2LEARN #ModernEDU

Why Learning Through Social Networks Is The Future | #SocialMedia #LEARNing2LEARN #ModernEDU | The Social Network Times | Scoop.it

Students Need Professional Learning Networks, Too

Learning to create, manage and promote a professional learning network (PLN) will soon become, if it’s not already, one of the most necessary and sought after skills for a global citizen, and as such, must become a prominent feature of any school curriculum.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=modern-education

 


Via Maree Whiteley, Yashy Tohsaku, Gust MEES
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Maree Whiteley's curator insight, December 31, 2016 4:01 AM
The first thing that struck me about this article is the date - 2013! As we head into 2017 this week, if you aren't using social media to enhance your PLN, how are you growing professionally?
Gust MEES's curator insight, December 31, 2016 7:31 AM

Students Need Professional Learning Networks, Too

Learning to create, manage and promote a professional learning network (PLN) will soon become, if it’s not already, one of the most necessary and sought after skills for a global citizen, and as such, must become a prominent feature of any school curriculum.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=modern-education

 

Walter Gassenferth's curator insight, January 2, 4:24 AM

Lucid post, presenting interesting data. For those who speak Portuguese or Spanish and are interested in education in business, please visit http://blogwgs.tumblr.com/

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How to Market to Each Generation on Social Media [Infographic]

How to Market to Each Generation on Social Media [Infographic] | The Social Network Times | Scoop.it
Millions of people of all ages are active on social media. Learn how to target different generations with help from this infographic.

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donhornsby's curator insight, December 14, 2016 10:14 AM
There are huge segments of social media users who want to hear from brands. Check out the infographic below to learn more about how they're using social networks and how you can target them more effectively.
 
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5 Tips to Better Customer Interaction on Social Media

5 Tips to Better Customer Interaction on Social Media | The Social Network Times | Scoop.it

Keep these 5 tips in mind while marketing to your customers

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Managing Employees' Use of Social Media at Work

Managing Employees' Use of Social Media at Work | The Social Network Times | Scoop.it
Tribunals have examined how UK employers can:Manage employees’ use of social media where use is excessive, inappropriate or affects performance

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