Social media marketing has become a necessary and valuable marketing tool for businesses today. It’s one of the best ways to increase awareness and connect with an audience, but it can also help you grow your business and generate leads—if you do it right.
Twitter can be an incredibly powerful tool for teachers, both in and out of the classroom. There’s definitely a reason that it is high on the list of most popular social media sites (second only to the Almighty Facebook). You can choose to use Twitter with your students to give their classroom work a boost, and […]
As social media strategies continue to dominate the online marketing sphere, the only thing we can know with certainty is that the traditional advertising toolkit is dead and we’ve traded it for the app store.
Lo vediamo troppo spesso: le imprese fanno la scelta di avviare la creazione di contenuti. Iniziano un blog, creare guide esecutivi, forse anche pubblicare un rapporto di ricerca. Spendono un sacco di tempo e denaro per produrre contenuti di qualità che mette in mostra la loro competenza e professionalità. Poi pubblicano il contenuto sul loro sito web per tutti i loro ospiti a leggere.
Ma l'errore più aziende fanno è che non promuovono il loro contenuto, e quando lo fanno, spesso lo fanno in un modo che ottiene portata limitata.
Are you sure you're doing everything right on social media? Almost every company has a social media presence these days. But that doesn't mean they're all taking advantage of the myriad business benefits social can provide....
"It’s a controversial topic: do you introduce social media in the classroom or ignore it? Whether you use traditional social platforms or social-focused tools, many educators find that this technology helps increase engagement and excitement with students, many of who are already very familiar with it.
“Students communicate, research, collaborate, create and publish online with or without the help of parents or educators. These same students then hop on social media to promote, discuss and share their thoughts with the world. The digital environment is offering us some of the greatest learning opportunities that young learners have ever had,” says Gail Leicht, an 8th grade teacher.
Bringing social networking into the classroom gives quiet students a chance to shine; sharing their voice online is often easier than speaking out in class. It also opens the doors for collaboration and communication between peers, both inside and outside of the classroom. Not to mention, it gives teachers another opportunity to connect with students. "
All your social media marketing efforts will be for nothing if you’re not reaching the right people. Who are your customers? Even better, who are your ideal customers?
Here’s a hint . . . it’s NOT everyone.
I’m surprised at entrepreneurs who can’t answer this question. Or, if they can, they are often too vague. Be obsessively specific here. While we all would love to think everyone will want our products, it just isn’t so. Identify your potential customers down to their:
agesexeducation levelincome levelwhat publications they readwhat websites they visitwhat their budget isare they local or nationwide So, now - What are your goals? Don't know? May be one of those top three:
Grow my businessIncrease my salesGet more visibility Always ask yourself: what do you NEED to accomplish with social media marketing? Use the template and spreadsheet as a guide to answer questions to help you identify your primary goals.
So, you have your base and foundation on your social media accounts, but now it’s time to grow your business and increase your market and followers. How do you even begin? Below, we will introduce 7 ideas oh how you can improve your content and, thus, increase your followers with simple tasks!
Social media such as LinkedIn, Facebook, its Chinese equivalent WeChat, and mass dissemination platforms like Twitter offer managers and leaders a host of opportunities to raise their profile and communicate. Opportunities, however, are by default accompanied by risks.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.