The Social Network Times
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The Social Network Times
How Social Media is Changing Our Lives
Curated by Roger Francis
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Rescooped by Roger Francis from Surviving Social Chaos
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4 Ways to Use Social Media Beyond Marketing

4 Ways to Use Social Media Beyond Marketing | The Social Network Times | Scoop.it

Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business. Why? 


Via donhornsby
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donhornsby's curator insight, May 6, 11:10 AM
(From the article): Extend the Life of Content

Social media is a perfect way to extent the life of evergreen content, or give you ideas to refresh old pieces. Use networks like Twitter to link back to older content pieces that provide info that is still relevant (remember to switch up the messaging!). You can also fill content gaps with older content. Take a look at the social chatter happening in your audience – you may have an old piece that may just need a few statistics updates and new graphics to share. 
Friilance's curator insight, May 6, 3:48 PM

4 Ways to Use Social Media Beyond Marketing

Rescooped by Roger Francis from Collaborationweb
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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | The Social Network Times | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.


It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.


Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Jimun Gimm, David Hain
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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

Rescooped by Roger Francis from SteveB's Social Learning Scoop
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Twitter Analyitcs Tools: 26 Tools To Know What's Working...

Twitter Analyitcs Tools: 26 Tools To Know What's Working... | The Social Network Times | Scoop.it

What doesn't get measured doesn't grow. Here are 26 free Twitter Analytics tools to measure and grow your business faster.


Via Pantelis Chiotellis, oconnorandkelly, malek, massimo facchinetti, steve batchelder
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64 Pinterest Marketing Tips and Tactics - Infographic

64 Pinterest Marketing Tips and Tactics - Infographic | The Social Network Times | Scoop.it

Pinterest over the last 6 months has become the social network with buzz and it provides a visual platform that offers an ecosystem to experiment and play with images as a means of marketing and engagement and even selling.


I walked into an electronics store the other day and happened to pass the television department.


The 70 inch televisions with high definition flat screens were displaying videos so compelling that for a minute or two I just stood there watching images so sharp and mesmerizing that I just stopped and watched.


The vibrant colors and high contrast were almost hypnotic.


It was only ten years ago and a flat screen TV half that size was $20,000.


Now everyone has at least a 42 inch plasma or LCD screen and that is in the smallest room in the house!


Read more: 


Via Martin Gysler
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