We live in the Social Age of Learning, where our ability to create meaning within our communities is key. In this Slideshare presentation Julian Stodd explore the foundations and principles of the Social Age, including an exploration of Social Leadership.
Do you ever wonder how the historians of the age of the CMO will look back on this era?
Speaking with a well-respected analyst at a top-tier firm recently, she said to me “There are two types of CMOs: ‘calculator jockeys’ and ‘scarf wearers.’”
‘Calculator jockeys,’ she explained, are all metrics-driven. They carry around their iPads and can look at every tactical activity down to the nth degree. They love technology and ‘get it.’ ‘Scarf wearers,’ on the other hand, are not data-driven and are not passionate about technology. They navigate on instinct, gut, and feel. Her concern was that neither one alone was good enough for the challenges that social brings to the global enterprise.
What seemed like a nice gesture from your friendly contact now has been systematized and plagiarized by rule bound logic for you to endorse them back, which can make you feel pretty guilty if you don’t reciprocate right away.
Roger Francis's insight:
I agree with the author. They are trivialising the concept.
If catching people’s interest is about seizing attention and providing stimulation, holding it is about finding deeper meaning and purpose in the exercise of interest. Caution is required here, however. Research has found that infusing a subject with meaning by stressing its future utility can produce the opposite of its intended effect.
For almost everyone who is a part of the online world coming up with fresh content consistently is a big challenge. Practically every guideline advises that content should be engaging, informative and relevant every single time. Consequently, content curation has taken off in a big way.
Simply put, content curation is the process of curating relevant and interesting content from various sources on the web and putting them together and publishing them on a personal site or blog. As a result of the popularity of the content curation process, a number of content marketing tools have been introduced. These tools are meant to help in the process of content marketing and SEO and facilitate the process of curation...
7 Characteristics Of A Social Leader Forbes I feel like the world is catching up with what I've (obsessively, publicly, passionately) for three years and many others who are champions of social community and learning have been saying – this...
I was recently asked what I thought have been the significant trends in workplace learning over the last 5 years. As I thought about it I visualised it as a comet with what I saw as the new trends (in the nucleus) and other workplace trends trailing back over the last 15 years or so. Here is the graphic I produced, and underneath it is a brief textual explanation.