The Social Media Writer's Guide
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The Social Media Writer's Guide
The purpose of the Social Media Writers Guide is to educate and inform social media writers enabling them to continuously improve their skill set. Whether you are making the transition to social media writer or are already a seasoned professional, The Social Media Writer's Guide has something for you.
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Discussion Point: What Does 'Brands as Publishers' Really Mean?

Discussion Point: What Does 'Brands as Publishers' Really Mean? | The Social Media Writer's Guide | Scoop.it
Brands working as publishers may be a necessary digital marketing component for many businesses, but try explaining that to the hard headed executives sitting at the boardroom table. Well, we've got the solution.
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A Visual Guide to Keyword Targeting and On-Page Optimization - Moz

A Visual Guide to Keyword Targeting and On-Page Optimization - Moz | The Social Media Writer's Guide | Scoop.it
This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page optimization," but as search engines have evolved ...
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Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC ...

Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC ... | The Social Media Writer's Guide | Scoop.it
With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here's a comparison of the Keyword Tool ...
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How to: Create a Content Strategy (only 652 steps!)

Content strategies are complicated, and hard to make. But they're powerful tools that marketers have used for decades. Learn how to create one with this detailed walkthrough by Ian Lurie.
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SEO's Dilemma - Link Building vs. Content Marketing - Whiteboard ...

SEO's Dilemma - Link Building vs. Content Marketing - Whiteboard ... | The Social Media Writer's Guide | Scoop.it
Web marketers increasingly face a fork in the road. Down one path is traditional link building, down the other is the broader world of content marketing. In today's Whiteboard Friday, Rand helps us figure out which path is right ...
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5 Simple Steps to Marketing your Blog's Content with Social Media

5 Simple Steps to Marketing your Blog's Content with Social Media | The Social Media Writer's Guide | Scoop.it
A blogger needs to act like like a drug dealer, a teacher and a chef . If you want to garner some attention and traffic then you have to market your blog. Don't assume that readers and viewers will turn up by magic.
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Why Social Media Writers are in Demand

Why Social Media Writers are in Demand | The Social Media Writer's Guide | Scoop.it
Nearly three-quarters of all internet users use social media and it is the content produced by social media writers that influences them. Unlike copy writers, social media writers are a highly specialized and creative lot.
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The Future of Content on the Search and Social Web

The Future of Content on the Search and Social Web | The Social Media Writer's Guide | Scoop.it
If you had to bet your job on it, do you feel you could predict the future of content for your organization in the next 12 months?
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