The Social Media Marketing
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The Social Media Marketing
News and Tips on how to Create and Manage your own Social Media Marketing Strategy
Curated by Flavian Mihai
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A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog

A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog | The Social Media Marketing | Scoop.it

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products. #socialmedia #google+optimization #smallbiz

 

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How to Analyze Facebook Insights to Improve Your Content Strategy

How to Analyze Facebook Insights to Improve Your Content Strategy | The Social Media Marketing | Scoop.it

Analyzing data accurately can help you improve your marketing efforts, especially on Facebook, and tell you if you're doing it right or not.

If you're a marketer or a small business entrepreneur and you want to know how to analyze your Facebook page data with Facebook Insights, in this article from Hubspot you will find usefull information on how to do it.

Plus, you'll find a video tutorial that guides you step by step. 

 

Very usefull.

 

Read the entire article (and video) here: http://blog.hubspot.com/blog/tabid/6307/bid/31965/how-to-analyze-facebook-insights-to-improve-your-content-strategy-with-video?utm_source=twitter&utm_medium=social&utm_uniq=aba0add5098179dc

 

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How to Move Social Media Leads Into the Sales Funnel

How to Move Social Media Leads Into the Sales Funnel | The Social Media Marketing | Scoop.it

Have you been able to turn your fans and followers into active prospects?Are you interested in monetizing the social media channel?

It’s pretty difficult to place leads into the sales funnel if you don’t have a clear understanding of the sales process that supports it.

In this article you'll find usefull information on how to monetize your social media efforts. Here's a preview:

 

 1) Understand Your Sales Funnel: the first step in monetizing the social media channel is to have a clear understanding of which marketing channels are currently contributing leads to the funnel, what the sales follow-up process is and how long it takes to close the sale.

 

2) Optimize Your Path to Conversion: make sure it is super-easy for potential buyers to buy or contact you.

 

3) Provide Opportunities for Soft Conversion: the social media lead likely enters the sales funnel earlier in the buying process. He or she may not be ready to make a purchase; however, you have an opportunity to convert interested social media fans and followers into email subscribers.

 

4) Nurture the Social Media Lead Differently: you have to understand the difference between the social media lead and the traditional lead because traditional sales-related email campaigns will kill the sale with the social media buyer.

 

5) Measure Your Results: the only way to identify where leads are in the sales process is to measure your efforts.

 

Flavian Mihai

 

Source: http://www.socialmediaexaminer.com/5-tips-for-moving-social-media-leads-into-the-sales-funnel/

 

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Step-by-Step Guide to your Social Media Success

Step-by-Step Guide to your Social Media Success | The Social Media Marketing | Scoop.it

Wow, an amazing way to start or improve your social media strategy. In this post you'll find all what you need to do a great job! [note mg]

 

Clarify your objectives and discover your route to social media success. This step-by-step guide will take you from tentative novice to intrepid explorer, and help you make the right decisions unique to your business.

 

Read more: http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/


Via Martin Gysler
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Neil Ferree's comment, March 16, 2012 12:03 PM
Nice one Martin!
Martin Gysler's comment, March 16, 2012 7:09 PM
Thank you Neil!
Neil Ferree's curator insight, October 20, 2013 10:33 AM

Before you can deploy your content marketing system its wise to read this content marketing guide by Simply Business

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20 awesome tools which will have you ‘Pinteresting’ like a pro

20 awesome tools which will have you ‘Pinteresting’ like a pro | The Social Media Marketing | Scoop.it

Pinterest already offers users some great tools to help them get their accounts get noticed, including a Follow Button and Pin It button which can easily be installed on any website. But with such an active community, it’s no surprise that there are a ton of other interesting tools, apps, and sites which aim to enhance the Pinterest experience.

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Set Up Your YouTube Channel for SEO Success

Set Up Your YouTube Channel for SEO Success | The Social Media Marketing | Scoop.it

As you have probably heard, web video is now massive and you need to be doing it otherwise your business is going to fail fail fail! 

OK, so that’s not really going to happen, but scare tactics aside there is great opportunity through integrating video content into your marketing plan.

YouTube is now the world's second largest search engine and in 2011 there were 140 online video views for every person on the planet.

As well as raising awareness of your brand, video also serves to build trust and respect in your brand and can increase website conversion rates significantly.

Although you can choose to host your video on your own server or on a range of platforms it does make sense to go with the Google owned overlord as your base. The reason being is that your videos get easy entry into the two largest search engines in the world. Additionally it is incredibly easy to embed and share videos that are hosted on YouTube.

So, assuming that you are sold on having a YouTube channel for your business we will now look at how to optimise your channel for usability.

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Content Marketing in 6 Steps

Content Marketing in 6 Steps | The Social Media Marketing | Scoop.it

This article goes on the bottom of Content Marketing. Things change very quickly and it is therefore very important to reflect the change in demand from your prospects and/or customers. This step-by-step plan, will give you a better idea of what is important today and what you must do to be successful. [note Martin Gysler]

 

Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for companies to start content planning. The step-by-step plan is based on several surveys we realised in the past year. In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.

 

Step 1: Topic selection

 

The first must is to check which domains your company can offer unique content in. This content needs to be in line with the company culture & vision, obviously. As far as this choice is concerned it is sensible to check one’s own expertise on the one hand and on the other to see how unique one is in the market.

 

Read more: http://bit.ly/xiREwj


Via Martin Gysler
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How to Share Content More Efficiently by Integrating Google Reader and Buffer | Social Media Explorer

How to Share Content More Efficiently by Integrating Google Reader and Buffer | Social Media Explorer | The Social Media Marketing | Scoop.it
If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.
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Why Your Business Needs to Be on Google+ Now

Why Your Business Needs to Be on Google+ Now | The Social Media Marketing | Scoop.it

Why Your Business Needs to Be on Google+? The quality and corresponding engagement around your search engine visibility stands to either noticeably improve or gradually decline. Here are some recommendations on what you to do with your Google+ Pages for businesses and brands.

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7 Creative Ways Your Brand Can Use Pinterest

7 Creative Ways Your Brand Can Use Pinterest | The Social Media Marketing | Scoop.it
Looking for a way to spark interest and engage with customers? Pinterest may be your solution. With a bit of creativity and research you’re bound to find a way to use the new platform. Here are a few ways some brands can use Pinterest.

 

Curated By janlgordon


Via janlgordon, Tom George
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Six Ways to Throw Your Audience a Curveball (in a Good Way) — SocialMouths

Six Ways to Throw Your Audience a Curveball (in a Good Way) — SocialMouths | The Social Media Marketing | Scoop.it
How you need to shake things up in your content marketing and social media strategies to surprise your audience and reach new market exposure...
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The Ultimate Guide to Marketing With Facebook's Social Plugins

The Ultimate Guide to Marketing With Facebook's Social Plugins | The Social Media Marketing | Scoop.it

Facebook's social what? Let's clear up the confusion straight away. In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. It's a way to get more marketing mojo out of Facebook on your own website, and with a social network that has amassed over 800 million active users and is expected to include over 90% of US social network users in 2012, what business wouldn't want to jump at that opportunity?
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30524/The-Ultimate-Guide-to-Marketing-With-Facebook-s-Social-Plugins.aspx#ixzz1itM10YC9

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25 Timeline Ready Apps for Enhancing Your Facebook Page

25 Timeline Ready Apps for Enhancing Your Facebook Page | The Social Media Marketing | Scoop.it
Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.

 

For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.


Before adding any facebook applications to your Timeline (layout) page, there are a few things you should know:

 

NOT all facebook applications are suitable for your Page NOT all facebook applications are free Understand the use of each app before installing Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory It’s OK to NOT install any third party apps on your page if you don’t feel like it
Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html
Via Martin Gysler
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The Pillars of Influence and How to Activate Cause and Effect

The Pillars of Influence and How to Activate Cause and Effect | The Social Media Marketing | Scoop.it

This article is a “how-to” guide for businesses to spark desirable effects and outcomes through social media influence. Inside you'll find a report from Brian Solis as part of the Altimeter Group, called “The Rise of Digital Influence.” 

 

The Rise of Digital Influence examines why “what” services track is useful and how to make it useful to your business as it relates to specific business objectives. The report shows how to use each tool to build an effective “influence” strategy…step by step.

 

Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence. The market for influence is only heating up with more entrants expected to debut and acquisitions or mergers likely on the horizon.

 

Whether we agree with them in principle or not, the topic of digital influence is only becoming more influential. Almost anyone with a social media profile is already indexed in at least one of the many vendors on the scene today. Consumers are trying to figure out what it means. Brands are realizing the promise of connecting to connected consumers. Advertising and PR agencies are spending budget against it. So what is influence and what does it really mean?

 

Source: http://www.briansolis.com/2012/03/the-pillars-of-influence-and-how-to-activate-them-in-business/

 

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The 5 basic rules of calculating fan (or follower) value

The 5 basic rules of calculating fan (or follower) value | The Social Media Marketing | Scoop.it
The 5 basic rules of calculating the value of a Facebook ‘fan’ A question that routinely comes up in social media circles is what is the value of a Facebook fan? (The question also applies to...
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How Content Turns Prospects Into Customers

How Content Turns Prospects Into Customers | The Social Media Marketing | Scoop.it
How do you attract passionate customers?

What can you do to cut through the noise and get people to notice what you have to say?

The answer is CONTENT—interesting and compelling information that helps solve your customers’ problems.

Why Content?
It’s interesting content that drives people to push that Share button or say to themselves, “Wow! This is a great article! I think I’ll subscribe.”

Here’s an analogy: If a big-time investor invited you to pitch your business idea to him, how much effort would you make to impress him?

I’m guessing that you wouldn’t dare show up without a compelling idea and a well-thought-out strategy. And yet most businesses do just that when it comes to social media marketing.

Given the opportunity to influence an online audience of potential customers, they simply show up without preparing a compelling message. No wonder they don’t see the results they want with their social media campaigns.

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How to Use StumbleUpon for Business | Jeffbullas's Blog

How to Use StumbleUpon for Business | Jeffbullas's Blog | The Social Media Marketing | Scoop.it
StumbleUpon is a social media bookmarking site that allows users to “like” websites and add them to their profile. StumbleUpon boasts more than 30 million users.
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Google Plus for Hotel Marketing: The Quick Guide | ReviewPro

Google Plus for Hotel Marketing: The Quick Guide | ReviewPro | The Social Media Marketing | Scoop.it
In this quick guide, we're going to look at some practical ways your hotels could use Google Plus. The genesis of this article was my conversation with Chris Brogan and the Roger Smith team (full story here), and I highly ...

Via Steven Healey, ABroaderView
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The Marketer’s Guide to Pinterest

The Marketer’s Guide to Pinterest | The Social Media Marketing | Scoop.it
HGTV. Nordstrom. West Elm. ModCloth. Those are some of the big name retailers who are using Pinterest to drive significant traffic to their retail websites. In fact, Pinterest has become so popular it is driving more traffic than Google+ to retailers’ sites.

I think it is safe to say that as marketers it’s time to take this social network site seriously. But what exactly is Pinterest? And how do you use it to promote your business or brand?

Well, this guide will help you get started.
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The Ultimate Guide to Mastering Pinterest for Marketing

The Ultimate Guide to Mastering Pinterest for Marketing | The Social Media Marketing | Scoop.it
Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting (AKA 'pinning') images or videos to their own or others' pinboards (i.e. a collection of 'pins,' usually with a common theme) and browsing what other users have pinned. Using a visual emphasis, the social network is very much focused on the concept of a person's lifestyle, allowing you to share your tastes and interests with others and discover those of likeminded people. The social network's goal is to "connect everyone in the world through the 'things' they find interesting." Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet.

 

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LinkedIn: Worthy of Your Time for Generating Leads and Contacts

LinkedIn. It’s not the distant cousin of Facebook or Twitter anymore, but instead commanding notable attention and praise for its ability to offer some very distinct marketing potential. (Distinct, effective, and low-cost).

LinkedIn, to put it simply, does what its name implies for a surprising 134 million users, and growing. If you’re not aware of what LinkedIn can do to help you build brand strength and set your services apart, take a moment to consider the following key attributes, part of a recent post from Socialfresh.

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Facebook Marketing Impact of Social Media [infographic]

Facebook Marketing Impact of Social Media [infographic] | The Social Media Marketing | Scoop.it
Facebook Marketing Impact of Social Media Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands...
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How to Make Great Connections on LinkedIn

How to Make Great Connections on LinkedIn | The Social Media Marketing | Scoop.it
The rules of engagement on LinkedIn are fairly clear: first and foremost, you should only connect with people you actually know. Yet millions of people—yes, we're looking at you—are broadening their networks by connecting to people with whom they've never even had a discussion.

The rules aren't black and white, but if you want to expand your LinkedIn database make sure to choose the right shade of grey. "One major pet peeve of mine when it comes to LinkedIn requests is when people who don't know you say you're a 'friend,' or that you have done business with them at their current company," says social media strategist Scott Swanay. "First of all, that's not true, and second of all, it's just lazy on their part—those are generally requests that I'll ignore."

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