Creating a social media strategy before you “launch” is critical to the success of your social media presence. With the right tools in hand, a reliable process, and time, you will be able to define a great social media strategy for your business.
Here are the 10 steps illustrated by Steven Grech:
Step 1: Get buy in from the business
Step 2: Set your objectives and measurement plan
Step 3: Get to know your tribes
Step 4: What are people saying about your brand, products and services across the Social Web?
Step 5: Analyse our competitors’ social media strategy
Step 6: Create your story strategy
Step 7: Select your social channels
Step 8: Put together an engagement plan
Step 9: Set up a social media policy
Step 10: Bring your social media strategy to life!
Plus a list tools that can help you to create your social media strategy.
Read the entire article here: http://www.fourthsource.com/social-media/how-to-create-a-social-media-strategy-8027 ;