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News and Tips on how to Create and Manage your own Social Media Marketing Strategy
Curated by Flavian Mihai
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SOCIAL MEDIA 2013: STATISTICS AND TRENDS

Flavian Mihai: 2012 was a great year for Social Media. 
I believe that today it affects every area in our lives and I wanted to share it with you through a video infographic. 

Even if 2 minutes are few for such a vast subject, I wanted to show some recent statistics and the effects generated so far, from my point of view: from the TV industry to the Job market, from politics to the startup industry.

 

Here you can learn more about the data collected:

 

SOCIAL TV

- Ericsson ConsumerLab report: http://bit.ly/ZXFrpr

 

JOBS & SOCIAL RECRUITING

- Jobvite 2012 Social Recruiting Survey: http://bit.ly/WziDeX

- Jobvite 2012 Social Job Seeker Survey: http://bit.ly/TG7Kn4

- Wanted Analytics November Report: http://bit.ly/U1VKLk

 

YOUTUBE
- Statistics: http://bit.ly/WAemrx

Follow me if you want to know more:

Twitter: www.twitter.com/flavian6

Website: www.funkymarketing.it

Youtube: www.youtube.com/FunkyMarketingTV

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8 Key Performance Indicators for Content Marketing Measurement

8 Key Performance Indicators for Content Marketing Measurement | The Social Media Marketing | Scoop.it

Web analytics and KPIs have come a long way since marketers were measuring "hits" on a site. Here are 8 KPIs your content marketing measurement should include. Web analytics and general knowledge of digital marketing key performance indicators (KPIs) have come a long way since the days when people were measuring “hits” on a site. Tools like Google Analytics, Omniture, and proprietary systems within companies have made digital marketing reporting more simple and accessible for the average marketing professional. These days, you’re nowhere in marketing if you don’t understand your basic web KPIs, including customer engagement and conversion rates. However, as content marketing takes the forefront in digital marketing tactics — especially for B2B and SEO marketing — marketers are still stuck in the stone age as it relates to measuring the effectiveness and impact of various forms of content. For example, consider white papers (or any page turn publication) — they are a common lead generation tactic within content marketing, yet most marketers fail to measure anything beyond “downloads.” The question remains: What can a marketer do to better understand the effectiveness of this type of content?....


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Belle Chua's curator insight, January 1, 11:15 PM

Web Analytics in Content Marketing Measurement

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Facebook’s EdgeRank and Social Media Optimization: Brian Solis

Facebook’s EdgeRank and Social Media Optimization: Brian Solis | The Social Media Marketing | Scoop.it

Via Robin Good
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Guillaume Decugis's comment, January 17, 2013 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
The Right Image's curator insight, February 11, 2013 12:11 PM

Well said that scooper!

Pallab Kakoti's curator insight, April 6, 2:26 AM

A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines. The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor.

Here are 20 social signals that Google tracks to determine ranking based on various social media activities on Google+, Facebook, Twitter, Pinterest, Reddit, Digg, StumbleUpon & Foursquare.  http://goo.gl/wBvVDM

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What Agencies Should Look For in a Social Media Management Tool | Social Media Today

What Agencies Should Look For in a Social Media Management Tool | Social Media Today | The Social Media Marketing | Scoop.it

Here are 10 things agencies (or a community manager/social media manager) must look/have in a social media management tool, according to Vishal Pindoriya.


"#1 Ability to plan and schedule posts to a large number of social networks. Don’t choose a tool that limits you to just posting run of the mill Facebook and Twitter messages. The tool should be able to support multiple formats such as Facebook notes, images, milestones, offers as well as a long list of other social networks.


#2 Ability to filter and respond to incoming posts for multiple clients on social media at once. A large brand will get hundreds or thousands of incoming posts a week so the ability to filter out the irrelevant is extremely important. Your platform should also provide you with any available information on that person who has posted on your network.


#3 Ability to manage multiple clients efficiently from one dashboard. It should easy to toggle between clients from one log in. It should also be possible to share access with team members without needing to disclose passwords.

 

#4 Work flow approval. Once a post has been made on social media it’s out there and can be sent across the universe in seconds. So to ensure you are getting the right message across for your client your social media management tool should have the ability to have clients approve social posts before they are published by the agency.

 

#5 Ability to re-brand, customize and/or white label the social media dashboard. If you are going to allow your clients log into the dashboard then it’s important that they are logging into your own branded dashboard. If they log into a 3rd party branded dashboard they might just think to themselves “why don’t we just used this tool ourselves and cut out the middle man”. If you are not going to give them access yourSMM tool should at least have the ability to replace the “via” tagline on social media updates for each client, creating more brand awareness for clients.

 

#6 Reliability – consistency and security in your SMM tool is extremely important. As we all know sometimes minor outages cannot be avoided but you must be able to trust that your scheduled messages will go out in time and that your analytics are up to date.

 

#7 Highly customizable analytics and reporting – a key to agencies proving their worth to their clients is with their analytics. Your SMM tool should have in-depth analytics that also stores historical data. You need to be able to compare success month by month or even day by day. Also extremely important is to be able to customize and re-brand the reports with the analytics that are relevant to each clients.

 

#8 Mobile access. You should be able to manage all your clients social media on the go and therefore a Mobile app that supports any device is critical.

 

#9 360 Degree Social Media monitoring. You may be surprised to know that most tools (including Hootsuite) only track mentions on Twitter, but a SMM tool that your agency select must be able to support all social networks, blogs etc.

 

#10 Excellent Support. As agencies are always working to tight deadlines quick support is essential. Event better them quick support is live chat support which is invaluable if something goes wrong or advice is needed. Support also means customizing your dashboard and having the ability to add custom integrations via an API.

 

Full read: http://socialmediatoday.com/sendible/996606/what-agencies-should-look-social-media-management-tool

 

Flavian M.

www.funkymarketing.it

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A Great Collection of Multimedia Storytelling Presentation Clips from KDMC

A Great Collection of Multimedia Storytelling Presentation Clips from KDMC | The Social Media Marketing | Scoop.it


Robin Good: If you are interested into "digital storytelling" and in how it can help your company tell its stories about itself and its products most effectively to the world, here is a great collection of presentations all focusing or related to this topic.

 

Published by the UC Berkeley Graduate School of Journalism, this collection brings together the best of the many digital media training sessions hosted by KDMC, the Knight Digital Media Center.

 

This archive collection contains many unique recording such as David Pescovitz (BoingBoing) on "The Future of Technology and Storytelling", "How to Tell Sories with Data" with Edward Segel and "Digital Storytelling: New Media's New Storytellers" by Amy Hill among many others.

 

A treasure trove of good stuff. 8/10

 

Full collection: http://multimedia.journalism.berkeley.edu/presentations/cat/storytelling

 

P.S.: Check also Karen Dietz unique newsradar on Digital Storytelling right here: http://www.scoop.it/t/just-story-it


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Karen Dietz's comment, November 8, 2012 3:50 PM
Many thanks for the plug Robin! It's an honor. And the collection you scooped is a terrific resource. Glad you added it! Have an awesome upcoming weekend :)
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Are You Making These 8 Foolish Social Media Mistakes?

Are You Making These 8 Foolish Social Media Mistakes? | The Social Media Marketing | Scoop.it
So you're building a new business and you've decided that social media is something you need to tackle to grow.

 

Here are 8 common social media mistakes that are getting in the way of your social media success and how to address them (written by Eric Siu from Treehouse.com).

 

#1. Ignoring your social reach

 

#2. Forgetting about leads

 

#3. Ignoring traditional marketing in favour of social media marketing

 

#4. Forgetting about SEO

 

#5. Thinking it’s going to be too easy

 

#6. Not showing social media ROI

 

#7. Thinking all social networks are the same

 

#8. Being boring

 

 

Read more: http://blog.teamtreehouse.com/are-you-making-these-8-foolish-social-media-mistakes

 

Flavian Mihai

www.funkymarketing.it

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21 Social Media Marketing Tips (Infographic)

21 Social Media Marketing Tips (Infographic) | The Social Media Marketing | Scoop.it
Today, businesses define social media marketing in many different ways. Some businesses see it as an extension of offline and online advertising.

Others use social media as a way to interact with current customers. But no matter how your business uses social media, there is one thing you should remember: social media is a place to be social.
If your business has a presence on social media, but is not actively communicating with consumers, you could be missing out on reaching potential customers and boosting customer loyalty with those who already follow you on social media. This infographic illustrates 21 social media marketing tips your business should remember in order to get the most out of your social media efforts, and give the most to your fans and followers...


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How to Get More Customers With the Same Amount of Traffic by Using Customer Funnels

How to Get More Customers With the Same Amount of Traffic by Using Customer Funnels | The Social Media Marketing | Scoop.it

Excerpted from article on KISSmetrics:

"Getting quality traffic on the interwebs is one of the hardest things you’ll ever have to do. We can spam Twitter, Facebook, Reddit, and LinkedIn all day. We’ll get a ton of traffic. But that won’t get us anywhere. We might go from 100 visits to 10,000 visits and still have only 2 customers.

Luckily, we have another option…

 

Get more customers with the traffic we already have:

The key to making this work is the marketing funnel.

Remember, funnels measure the number of people who move through a series of steps in order to become a customer.

...

Funnels help you find the bottleneck in your customer acquisition.

 

Once you know where people drop off in large batches, you’ll know which part of your business needs the most improvement. And once you fix the problem, you’ll get more customers with the same amount of traffic. That’s the beauty of tracking funnels.

 

5 Best Practices for Building Funnels

1. Fewer Steps is Better than More Steps:

One of the easiest ways to increase the percentage of people who get through your funnel is to eliminate a step. Yup, just hack it out completely. Even if you have an amazing design, world-class copy, and a perfect product, you’ll still lose people at each step.

I want you to be RUTHLESS with your funnels. Hack and slash every unnecessary click, field, button, and page you can. Have no mercy.

 

2. Start With a Benchmark:

This applies to ALL your metrics, not just your funnels.

Based on your industry, business model, target market, and the alignment of the stars, you’ll find a huge difference in metrics from one site to the next.

 

3. Look for Bottlenecks

I already alluded to the best way to prioritize your funnel improvements.

When you’re looking at your entire funnel and trying to decide which step gets your attention first, start with the bottlenecks. In most funnels, there are one or two steps that aren’t really steps. They’re brick walls.

Your mission? Find your bottlenecks and patch them asap.

 

4. When A/B Testing, Track the Impact on the Entire Funnel

Once you find your bottlenecks, you’ll want to start launching improvements to see if you can fix them. The best way to do this is with an A/B test.

A/B tests typically track only the next step.

As soon as you start testing improvements in your funnel, test your changes on the ENTIRE funnel instead of just the next step. This way, you won’t slow your customer growth by accident. And yes, I’ve seen this happen.

 

5. Track People

There’s a myth that most marketers automatically believe. As soon as you start to track your funnel, you’ll assume that customers move orderly through it.

This is false.

People bounce around in funnels.

So how do we get around this? Use customer analytics so you can track people. Then you’ll know how many people moved through each step, even if they’re bouncing around beforehand..."

 

The article is analyzed with more information, examples, and some tools. Read full article here:

http://blog.kissmetrics.com/use-conversion-funnels/

 


Via Giuseppe Mauriello, Beth Kanter
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Does Social Media Matter? A Survey of Companies in Asia [INFOGRAPHIC]

Does Social Media Matter? A Survey of Companies in Asia [INFOGRAPHIC] | The Social Media Marketing | Scoop.it
Social Media: Important Element in the Business? A Survey of Companies in Asia

Ogilvy Asia together with research firm IPSOS study surveyed 153 senior executives from 14 countries across the Asia Pacific region to understand whether the companies in Asia consider social media as essential part of their marketing plan.

Key takeaways:

- 43% of senior executives in Hongkong believe that social media is extremely important
- 60% of companies spend less than 5% of their marketing or communication budgets on social media
- Out of the 153 senior executives suryeved, only half of them have a crisis plan for social media


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How to Maintain Social Shares After a Site Migration

How to Maintain Social Shares After a Site Migration | The Social Media Marketing | Scoop.it

From The Original Article: "One of the greatest joys of site migration is discovering that your social share counts don’t follow 301 redirects. But those Facebook Likes, Tweets and Google +1s that we’ve worked so hard to capture don’t have to evaporate with a click of a mouse.

 

As social metrics mature within search engines, there is worry that site migrations will cause these metrics to be discarded. It is of no leap of logic to assume that search engines will pass the value of the social share through a 301 redirect.

 

Therefore it should be enough to maintain the social shares on the original URL and display them at the new one.

 

Essentially for each of these you will want to identify the URL of the original page and set an attribute on social share button to show the shares of the old URL".

 

Here’s how you do it: http://searchenginewatch.com/article/2172926/How-to-Maintain-Social-Shares-After-a-Site-Migration


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Optimizing Your Social Media Strategy Post Penguin

Optimizing Your Social Media Strategy Post Penguin | The Social Media Marketing | Scoop.it

From The Article: "As you probably know, Penguin is Google’s most recent effort to increase the relevance of search engine results (SERPs) so searchers easily find the information they’re looking for. Unfortunately for some websites, Penguin dropped them off the first page of SERPs, which seriously reduced their traffic.

 

And, since traffic means money, a drop in SERPs means less money in corporate coffers.


So, the question now is:

How Do You Optimize Your Social Media Strategy"?

 

1. CREATE FRESH CONTENT (55% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

2. KEYWORD RESEARCH (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

3. PUBLISH, SOCIALIZE, SHARE (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

4. SEO FUNDAMENTALS (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

5. MONITORING (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

Full Article: http://www.hausmanmarketingletter.com/5-tools-for-optimizing-your-social-media-strategy-post-penguin/


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A Collection of 750+ Facebook Marketing Campaigns: Facebook Studio

A Collection of 750+ Facebook Marketing Campaigns: Facebook Studio | The Social Media Marketing | Scoop.it

Robin Good: If you are looking for great examples of Facebook marketing at work, you may want to check the Facebook Studio, an official gallery/catalog of marketing campaigns using FB.

 

"...a place where creative agencies and marketers can deposit examples of great campaigns that leverages on the online social network to connect with audiences and have authentic conversations.


So far Facebook Studio has over 750 examples submitted and approved from around the world, and Facebook also holds the Facebook Studio Awards every year to recognize and laud the best work in the field.

 

Agencies can create an online profile on Facebook Studio that shows off their creative digital work, along with any of the awards accorded by Facebook.

 

These profiles go into a directory which is searchable and accessible, so you can preview the work.

 

Creatives who have worked on those projects or campaigns can be “tagged”, so people know who’s been involved in them. Creative individuals can also build their own profiles – which is separate from their regular Facebook profile (although they can be linked) – so that they can be tied to the work they’re involved in."

 

Source: http://www.youngupstarts.com/2012/07/13/digital-creatives-can-build-credibility-with-facebook-studio-and-facebook-studio-edge/

 

Get inspired.

 

Check it out here: http://www.facebook-studio.com/

 

 


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5 Questions To Ask Before Pressing Publish Your Next Blog Post + #Infographic

5 Questions To Ask Before Pressing Publish Your Next Blog Post + #Infographic | The Social Media Marketing | Scoop.it

Everyone thinks their blog post is the most entertaining, informative, must-know compilation of research and Internet fodder on the planet. And that’s good, to a point—everyone should be lucky to have that much confidence.

But in reality?

Your blog post isn’t about you; it’s about everyone you want to read it. Based on this great Infographic there are 15 questions to ask before you hit that “publish” button.

Chloe Thompson of TMG has added a few to the mix.

 

Consider this as your blogging checklist: [Part 1.]

1. What was the main point of this post? Have I made it clearly?

If you can’t articulate your main points in the time it takes to brew a coffee, take some time to hone in on your point. Content, fashion, product reviews – content consumers need to know WHY they’re reading your post, and they need to know quickly.

2. Have I written something useful?

Think to yourself: Why are others going to share my post?

3. Have I written something unique?

Do yourself a 5-second favor before you hit publish and Google your topic. Has someone else written it, and done a better job? Rework yours until it’s different, relevant and much better than your neighbor’s.

4. Has this post taken me closer to or further away from my blog’s goals? Does it reflect my blog’s brand?

Every blog has a voice, and a purpose. If your blog post doesn’t suit the current blog’s voice, it decreases the connection you’ve made with your readers. Plain and simple.

5. Have I used a title that draws people into my post?

 

By Chloe Thompson - http://bit.ly/L73w7z

Source: http://bit.ly/KHggvA

Infographic - http://bit.ly/Qxym7V


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How To Plan an Editorial Calendar For Your Organization

How To Plan an Editorial Calendar For Your Organization | The Social Media Marketing | Scoop.it
Planning ahead makes social media management so much easier. A simple way to keep you on track is to develop a content and curation calendar for your

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Robin Good's curator insight, June 19, 2013 10:44 AM



Takeaway: Planning ahead makes social media management so much easier. A simple way to keep you on track is to develop a content and curation calendar for your social posts.

From the original article by Nicole Bremer Nash on TechRepublic:

"Debate abounds over how much time a social media manager should spend each day on social networks and content.


The issue isn’t so much a matter of drive as it is that the Internet is one big rabbit hole of information.


Even if you stay focused on things related to work, you can find yourself losing valuable time in the course of managing your online content."


If you use content curation as a content marketing strategy, learning how to work with a editorial calendar is certainly useful. In tis way you rely less on the spur and impulse of the moment and more of what is really needed by your audience, while seeing clearly the forest from the trees.



Useful. 7/10


Full article: http://www.techrepublic.com/blog/social-media-in-the-enterprise/create-a-social-media-content-posting-and-curation-calendar/503



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9 Insider Tips for Creating a Killer Explainer Video | KISSmetrics

9 Insider Tips for Creating a Killer Explainer Video | KISSmetrics | The Social Media Marketing | Scoop.it

Excerpted from article:
"Here are 9 insider tips for creating a killer explainer video that clearly describes your business and drives more sales.

1. It’s All About the Script:
A well written script is the key to a successful explainer video. It’s the foundation upon which everything else is built. In most cases, it helps to have an “outsider” write the script. Choose someone who can take a fresh look at your company and explain it in a way that anyone can understand.

2. The Shorter the Better:
According to writer and creative director, Helen Klein Ross, “the less you say, the more likely people are to remember.” We realize you have a lot you want to tell people about your business, but this video is meant to be an overview, the “hook” that gets people interested in taking the next step.
The typical rule of thumb in the industry is 150 words per minute.

3. KISS (Keep it Simple Silly):
Good explainer videos focus on 4 simple things:
- The problem – Address the pain your customers are having (0:00-0:20)
- The solution – Introduce your product or service as the answer (0:20-0:25)
- How it works – Briefly describe how it works or how to get started (0:25-0:50)
- A call to action – Tell people what to do next (0:50-0:60)

4. Benefits, not Features:
It’s the benefits that really matter to customers.
Instead of droning on about technical nonsense, tell people how your product or service is going to make their lives better.

5. Use a Professional Voice:
There are plenty of options out there, but a good place to start is Voices.com.

6. Have Some Fun:
It’s important to develop a video that resonates with your audience. But we’ve found that regardless of who’s watching one thing is always true – people love to be entertained.
Adding something a little different to your video, whether it’s humor, a surprise, or something downright wacky, can go a long way.

7. Visuals are Secondary:
The key is using visuals that help illustrate the story and reinforce the voiceover. You’re not looking to create the next Avatar. In fact, too much detail and whizbang visual effects can distract from the message

8. Set the Tone with Music:
Most of the time we research music after the video is complete, locating a tune that fits the mood. We often use services like Premiumbeat.com, Tunefruit, or audiojungle that have thousands of options for $100 or less.

9. Plan for the Launch:
A successful video launch consists of 3 things:
- Select a video host...
- Have a marketing plan...
- Integrate the video on your website..."

 


Read full original article here:

http://blog.kissmetrics.com/creating-a-explainer-video/

 

 


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Yinc Videos's curator insight, April 26, 2013 11:16 PM

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Elsie Whitelock's curator insight, May 5, 2013 8:49 AM

short and sweet help..

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Practical Measurement Methods for Social Media Marketing

Practical Measurement Methods for Social Media Marketing | The Social Media Marketing | Scoop.it

Excellent blog post from the Dachis group outlining 4 approaches to measuring social media marketing 

 

Read the full article here: http://bit.ly/SxPWKG


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Turn Your Pinterest Board Into an Online Store with Shopinterest

Turn Your Pinterest Board Into an Online Store with Shopinterest | The Social Media Marketing | Scoop.it


Robin Good: If you are looking for ways to sell your own merchandise, product or service on Pinterest here is new service that helps you do just that.

 

ShopInterest.co is an e-commerce platform that lets anyone turn their Pinterest boards into online stores making it easy for anyone to sell most any kind of merchandise to their Pinterest followers.

 

How it works: "The easiest way to describe what the service does is to call it a “Shopify for Pinterest.” Like Shopify, ShopInterest is a DIY service, but in this case, it’s not about building a traditional online store – it’s about turning your Pinterest board into a store.


To get started with the service, users sign in, select the boards where their products are shown, add a description, price and shipping charges, and select how they want to get paid.


The rest of the setup is handled by ShopInterest."

Source: http://techcrunch.com/2012/09/25/shopinterest-the-startup-that-lets-you-sell-from-your-pinterest-boards-gets-500-startups-backing/

 

Check this video on how to set up your store: http://www.shopinterest.co/how

 

Try it out now: http://www.shopinterest.co/

 

N.B.: For now the service is open only to US-based individuals.

 

 


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Fourteen Social Media Policy Must Haves

From the article:

"While not a totally complete list, there are 14 must haves in your social media policy. 

#1 Be transparent. State where you work and, if you’re distributing content for a client, make that clear.
#2 Don’t lie. Don’t misrepresent the organization, your customers, or your competitors.
#3 Be meaningful and respectful. Don’t spam or argue.
#4 Use common sense and common courtesy. If in doubt, don’t post.
#5 Stick to areas of expertise.
#6 Do offer insight and wisdom, but don’t provide any confidential information.
#7 Don’t swear.
#8 Be polite. Don’t be antagonistic.
#9 Do not comment on any legal matters or litigation.
#10 If the topic is one of crisis, do not comment.
#11 Google has a long memory. Be smart about what you post.
#12 Don’t post about competition unless you have written consent from them to do so.
#13 If you use social media on behalf of clients, please double check you’re updating from the correct account.
#14 Don’t be stupid."

 

Even if i don't totally agree with all of them (especially n°10) these  guidlines are usefull for those brands that are aproaching social media for the first time.

 

Full read: http://spinsucks.com/social-media/fourteen-social-media-policy-must-haves/

 

You can read more about Social Media Policies here: http://socialmediagovernance.com/policies.php

 

 

Flavian Mihai

www.funkymarketing.it

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Facebook Engagement: 14 Areas To Work On To Engage More FB Fan Page Readers Before Spending To Promote Your Posts

Facebook Engagement: 14 Areas To Work On To Engage More FB Fan Page Readers Before Spending To Promote Your Posts | The Social Media Marketing | Scoop.it


Robin Good: If you are wondering why engagement on your Facebook page is so hard to come, with few questions and comments sparking up your page, here is a number of good questions to ask yourself, before buying into Promoting your posts which is what Facebook is trying to get you to do.

 

“How do I get my Facebook fans to participate more on our page?”

 

Motivating fans to like, comment on, and share your posts not only strengthens your bond with existing fans but also helps get you in front of a new and bigger audience: their friends. If no one’s talking to you on Facebook, it’s hard to know if your social media marketing efforts are going anywhere — and it’s definitely not much fun.

 

The key reasons for our failure on this front is generally a lack of creativity and perseverance on our end to utilize the right ingredients that spark engagement for our readers. A few little changes can make all of the difference in the world.

 

Useful read and reminder of what to look at. 7/10

 

Full article: http://marketingland.com/14-reasons-no-one-talks-to-you-on-facebook-13660






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How To Use Social Monitoring Tools To Track Brands And Competitors

How To Use Social Monitoring Tools To Track Brands And Competitors | The Social Media Marketing | Scoop.it

"If a tree falls in a forest and no one is around to hear it, does it make a sound?

 

Sometimes I think brands carry this philosophy into the social media realm. Several case studies have pointed to brands ignoring their customers on social media, believing their small, individual voices won’t be heard by others.

 

Social monitoring helps you tap into these conversations to capitalize on positive sentiment and mitigate negative sentiment, while understanding how competitors are perceived and industry trends are changing. Ignore it at your own peril.

 

I know how overwhelming tracking this vast and never-ending stream of information can be when you have never-ending lists of tasks to perform (All the late nights I’ve worked overtime are testament to this!).

 

To help make it easier for you to stay on top of this information overload, here are the social monitoring tools I use to quickly connect with the information I need to effectively manage SocialMotus".

 

Read More At: http://www.business2community.com/social-media/how-to-use-social-monitoring-tools-to-track-brands-and-competitors-0307620


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The #Engagement #Marketing Cycle

The #Engagement #Marketing Cycle | The Social Media Marketing | Scoop.it

Engagement marketing refers to the marketing strategy of directly involving the customers in a relationship with the brand.

For small and medium businesses, engagement marketing is especially important, as so much of their business comes from repeat customers and word-of-mouth referrals.

 

The new book, written by Constant Contact CEO Gail F. Goodman, centres around the Engagement Marketing Cycle, a three-step approach to driving word-of-mouth referrals and turning them into socially visible, public endorsements that bring new customers to a SME’s door:

 

In Chapter 1 of Gail outlines The Engagement Marketing Cycle.

What is the Engagement Marketing Cycle? It's 3 steps to help you get repeat business.

 The steps are: 

1. Provide a WOW! Experience - When  a customer walks into your business, make that an experience one they'll remember. 

2. Entice people to keep in touch - Keep the experience going even after they've left your business. 

3. Engage people through content that inspires sharing - Once you've created the relationship, make sure you nurture it.

“SMEs are customer-centric by their very nature and many see the majority of their revenue come from repeat sales. For them, Engagement Marketing is simply growing the 99% of their business that comes from repeat sales and word-of-mouth referrals – and when done properly, this can be a huge source of new customers.” Tamsin Fox-Davies

Based on her book this Infographic explains why engagement marketing is important, and how social media tools can make it easier.

 

Download The Engagement Marketing Cycle. Chapter 1. http://bit.ly/RvGR37

Source. http://bit.ly/PW02RY


Via maxOz, John van den Brink, Gladys Pintado
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Susan Kay Daniels's curator insight, January 5, 7:50 PM

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

A Social Media MEGA Resource Center

Rescooped by Flavian Mihai from Online Video Publishing
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How To Translate Your YouTube Video Captions In Any Language

How To Translate Your YouTube Video Captions In Any Language | The Social Media Marketing | Scoop.it

Robin Good: By leveraging the Google Translator Toolkit, YouTube has made it now extremely easy for anyone to generate caption text for any video and to then translate it in any of the 300 world languages supported by YouTube.

 

Here's how to do it: "You’ll first need a caption track for your video, so if you don’t yet have one you can learn how to make one here. Select “Request translation” in the YouTube Video Manager, choose the languages you’d like to translate into, and click “Next.”


We’ll create caption translation documents that you can now invite anyone to help translate, or you can translate yourself. To translate the captions yourself, select the language, and it’ll open up the caption translation document in the Google Translator Toolkit editor to help your translate faster."

 

"For several languages we’ll provide first draft of the translation using Google’s machine translation technology. We’ll also provide preview of what the translated caption looks like on the video so you can make sure the translated captions fit.

 

...

 

Click “Publish to YouTube” when you’re finished, and we’ll publish the translated caption back to your YouTube video. If you’re not the video owner, we’ll notify the owner via email that there’s a pending translation waiting to be approved and published."

 

 

Check this short video: http://youtu.be/z4tj423M7b0

 

More info: http://support.google.com/youtube/bin/answer.py?hl=en&amp;answer=2780526

 

Also: http://youtubecreator.blogspot.it/2012/09/build-global-audience-on-youtube-by.html

 

 


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Rescooped by Flavian Mihai from SEO and Social Media Marketing
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Which Social Platform Really Drives the Most Traffic? | Social Media Today

Which Social Platform Really Drives the Most Traffic? | Social Media Today | The Social Media Marketing | Scoop.it

From The Original Article: "Facebook has regained domination for traffic driving over StumbleUpon, in fact, StumbleUpon seems to have dropped off quite dramatically this past year, but despite that fact, it still comes in as the number two traffic driver in social media well ahead of Twitter and edging out both Youtube and Pinterest.

 

With the tremendous buzz that Pinterest has been generating over the past few months and the fact that it was recently recognized that Pinterest drives up to 4x as much retail buying traffic as Facebook, the fact that StumbleUpon still drives more traffic than Pinterest is a big deal.

 

Then you look to YouTube, arguably the world's largest search engine, and it comes inbelow StumbleUpon as well, but just a hair ahead of Pinterest for the third place spot in real traffic driving among the major social media".

 

Read More: http://socialmediatoday.com/reyactive/650306/surprising-results-which-social-media-really-drive-more-traffic


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Rescooped by Flavian Mihai from Curation & The Future of Publishing
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The Unanticipated Benefits of Content Curation

This is a great slideshare presentation by Beth Kanter on Content Curation.

 

What is content curation? It is a powerfull digital marketing tool that helps you select, organize and share relevant stories or content with your community.

 

Beth - an expert in the non-profit sector - recently took a webinar about content curation for non profits, where she covered the basics of content curation, how it differs from social sharing, why it is important, the art and practice of curation, frameworks to get started, examples of nonprofits using curation, the tools, and some techniques for minimizing information overload and managing attention.

 

Here you can read a summary and access to view the webinar for free: http://www.bethkanter.org/nten-curation/

 

Here you can see the full presentation: http://www.slideshare.net/kanter/the-unanticipated-benefits-of-content-curation

 

Learn more about Beth Kanter here: http://www.bethkanter.org/about-beth/ ;

 

 

Flavian Mihai

www.funkymarketing.it 


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Beyond the Big 3: Strategies for Brands to Dominate Pinterest and LinkedIn [Infographic]

Beyond the Big 3: Strategies for Brands to Dominate Pinterest and LinkedIn [Infographic] | The Social Media Marketing | Scoop.it

This infographic was created by Awareness Networks that illustrates some of the great information you'll get in their white paper that I found to be excellent containing  strategies and case studies that can  help brands dominate Pinterest and Linkedin.

 

Excerpt:

 

"In our newest white paper, Beyond the Big 3: Five Killer Strategies to Dominate LinkedIn and Pinterest, we build on concepts shared in Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube."

 

Pinterest & Linkedin are catching up to the big 3 social networks Twitter, Facebook and Youtube, it's time to take these two social networks more seriously for many brands that don't have a strong presence there.......

 

Here are a few takeaways:

 

Strategy #1

 

Pinterest

 

**Register your profile on Pinterest Directories:

 

**WPin.org - based on specific interests

 

**Repinly.com - lists stats on Pinterests users

 

Linkedin

 

**Start a Linkedin group - they give an example where Civicventures, a non-profit started a group called "Encore Careers" for 50+ year-old adults to discuss issues of concern to them in a safe and spam-free enviornment.

 

1,500 people joined the group in a very short period of time 

 

This gives you an idea of what's possible for your brand or group.

 

Strategy #2

 

Increase Content Engagement

 

Pinterest

 

**Aim to become the top pin-board on one or a few topics

 

They use the example of Whole Foods and how they used their pinboards to become a thought leader for recipes, reused and recycled items and green live.

 

Linkedin

 

**Be Unique! Use a video or appropriate profile modules to showcase your company

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See infographic here: [http://bit.ly/M7ATkT]


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