The SM Community Manager's Guide
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A Brand Can Live or Die on your Watch: How to Thrive as a Community Manager

A Brand Can Live or Die on your Watch: How to Thrive as a Community Manager | The SM Community Manager's Guide | Scoop.it

"Community managers have their client’s reputation at their fingertips every time they take to the keyboard."

 

So knowing this, how do you acquire more customers and not become a viral failure?

 

aimClear's Kevin Watterson explains this! 

Nick Bonko's insight:

aimClear's Kevin Watterson walks you through on how you can successfully navigate the Community Manager mine field of ad-libbing, how to not tweet/post from the wrong account and how to interact with a person in your community who calls you "fake". 

 

These tips were extremely helpful! Not to put a plug in, but If you don't follow aimClear's blog you should start !

 

 

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2013 Search Engine Ranking Factors Survey & Correlation Data- Moz

Moz's Search Engine Ranking Factors uses correlation and survey data from over 100 search engine professionals to investigate the factors associated with search engine visibility. 

Nick Bonko's insight:

A great article that outlines search engine correlation data in a fantastic easy to understand chart. Moz surveyed 120 leading search marketers who gave the scoop on how to get your page as a top ranking site! 

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How to Increase Your Instagram Engagement by 182%[Infographic ]

How to Increase Your Instagram Engagement by 182%[Infographic ] | The SM Community Manager's Guide | Scoop.it

"The one thing I’ve learned about social sites, including Instagram, is that you are not going to see results right away. But if you keep at it, you’ll start seeing traction within six to twelve months.

 

If you are going to get on Instagram, make sure you link to your website within your profile bio. Sadly, you can’t add links in any other way, but the branding exposure is still worth it". 


Via Antonino Militello
Nick Bonko's insight:

A great info graphic that gives fantastic detail on what type of content is successful and at what time you should publish on Instagram.... Which is considered by many social media gurus to be one of the fastest growing social networks today! 

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Nacho Vega's curator insight, August 4, 2014 3:02 PM

Here is exactly what you need to do in order to get maximum engagement on Instagram.

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The 5 Questions You Should Ask To Nail Your Product Messaging in 2013.

The 5 Questions You Should Ask To Nail Your Product Messaging in 2013. | The SM Community Manager's Guide | Scoop.it

Coors Sparkling Water? 

 

At first glance Coors thought that this was going to be a fantastic idea.  

But in the end, this idea totally flopped. Why? Because they failed to look test their messaging strategy to make sure that it was on target and successful. 

 

This article discusses 5 questions that you should ask in order to nail your product messaging in 2013. 

Nick Bonko's insight:

A fantastic article that gives great incite on how to come up with an effective messaging strategy! 

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