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The Social Media experience
Delving into the crazy world of social media for business
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21 of the Best #Hashtag Tools

21 of the Best #Hashtag Tools | The Social Media experience | Scoop.it
Lilach Bullock shares her 21 favourite hashtag tools that can help you get better results and exposure on social media.
Suzanne Schumacher's insight:

Though shalt love thy #hashtag!

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4 Ways Entrepreneurs Can Amplify Content On LinkedIn

4 Ways Entrepreneurs Can Amplify Content On LinkedIn | The Social Media experience | Scoop.it
LinkedIn has become a go-to destination for entrepreneurs who want to spread their brand's message to a highly-engaged audience.
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How to Make YouTube Videos Look Great

How to Make YouTube Videos Look Great | The Social Media experience | Scoop.it
The key for YouTube to display your video the best possible way, is to upload the best possible quality video that meets or exceeds their requirements. That is by encoding videos the right way.
Suzanne Schumacher's insight:

After months of blurry training videos, will this finally answer my questions? Was it just a matter of format?

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Why You Need To Know Code (And How You Can Learn In A Month)

Why You Need To Know Code (And How You Can Learn In A Month) | The Social Media experience | Scoop.it
In a world where kids are born with smartphones in their hands and iPads in their cribs, computer programming is becoming the new literacy. And though the number of coding jobs in America is set to
Suzanne Schumacher's insight:

Do I need to learn to code? It looks like the answer is "yes".

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18 Free Screencasting tools to Create Video Tutorials

18 Free Screencasting tools to Create Video Tutorials | The Social Media experience | Scoop.it
Today we have collected 18 free and awesome screencasting tools to create video tutorials.
Suzanne Schumacher's insight:

Let's talk training!

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3 Reasons Batman is Better Than Superman & How it Can Improve Your Conversion Rates

3 Reasons Batman is Better Than Superman & How it Can Improve Your Conversion Rates | The Social Media experience | Scoop.it
In that vein, allow me to explain why Batman is better than Superman, and how putting this knowledge to work could increase your leads and sales.
Suzanne Schumacher's insight:

Besides being full of good advice, it's just a fantastic example of how to write an excellent blog post!

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9 Ways to Integrate Email and Social Media Marketing | Social Media Examiner

9 Ways to Integrate Email and Social Media Marketing | Social Media Examiner | The Social Media experience | Scoop.it
How to integrate email marketing and social media for maximum effectiveness with social sharing and connecting.
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How to Audit Your Facebook Page Features | Social Media Examiner

How to Audit Your Facebook Page Features | Social Media Examiner | The Social Media experience | Scoop.it
Facebook Page audit: learn how to regularly audit your page and stay up to date on new features that maximize the potential of your Facebook Page.
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5 Ways to Publish Content on Mobile and Grow Your Brand

5 Ways to Publish Content on Mobile and Grow Your Brand | The Social Media experience | Scoop.it
Everyone knows mobile is taking over, but there's not a lot of reliable information on how to get in the game. Get started with these 5 ways to publish content on mobile and grow your brand.
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Introducing the new Facebook News Feed | ThinkDigital Blog

Introducing the new Facebook News Feed | ThinkDigital Blog | The Social Media experience | Scoop.it
Suzanne Schumacher's insight:

More on visuals and the Facebook news feed.

 

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Facebook changes cover photo policy: 20% text rule in effect but content less regulated

Facebook changes cover photo policy: 20% text rule in effect but content less regulated | The Social Media experience | Scoop.it
Facebook has updated its policy for pages' cover photos, eliminating rules against calls to action, contact info or references to price or purchase information, while maintaining the 20 percent limit for text overlay.
Suzanne Schumacher's insight:

Are you myaking the most of your Facebook banner?

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3 Analytic Tools to Improve Your Social Media Performance | Social Media Examiner

3 Analytic Tools to Improve Your Social Media Performance | Social Media Examiner | The Social Media experience | Scoop.it
Social media performance: Learn how to improve social media performance, monitor your social media presence and competitors using 3 analytic tools.
Suzanne Schumacher's insight:

3 minutes in and I already love Mention!

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Photos Dominate Facebook’s News Feed, Here Is How To Optimize Them — socialmouths

Photos Dominate Facebook’s News Feed, Here Is How To Optimize Them — socialmouths | The Social Media experience | Scoop.it
Why images are so important if you are trying to get your content to the Facebook News Feed and how to optimize them

Via David Blundell
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AlGonzalezinfo's curator insight, May 10, 2013 6:42 AM

Another great example of how the infographic format makes it easy to deliver information for the author and easy to learn for the consumer of the information.

Randi Thompson's curator insight, May 10, 2013 8:46 AM

Photos matter.  How do yours look?

Suzanne Schumacher's curator insight, May 13, 2013 7:44 AM

More about the magical, image dominated news feed.

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14 Facebook Tools You Didn't Know Existed

14 Facebook Tools You Didn't Know Existed | The Social Media experience | Scoop.it
You may be a pro at sharing articles and posting pics, but these 14 tools will help you get the most out of Facebook.
Suzanne Schumacher's insight:

Lots of great tips on Facebook marketing and making the most of it.

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How to Pass the Google Analytics IQ Test in Two Days: Zero to Hero | Viget

How to Pass the Google Analytics IQ Test in Two Days: Zero to Hero | Viget | The Social Media experience | Scoop.it
Suzanne Schumacher's insight:

Because I don't have time to read it now, but it might be useful a little later on.

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Digital Marketing and Measurement Model: Web Analytics

Digital Marketing and Measurement Model: Web Analytics | The Social Media experience | Scoop.it
The Digital Marketing & Measurement Model provides a 5 step process to apply structured thinking to ensure you are focused on measuring what matters most.
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Five Steps to Creating Effective Screencasts

Five Steps to Creating Effective Screencasts | The Social Media experience | Scoop.it
I’ve noticed a trend lately… People and companies are beginning to use screencasts to sell products and provide training online. It makes sense, too.
Suzanne Schumacher's insight:

Screencasts, a brilliant way to run training (in my opinion)

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This Is When You Should Use Facebook’s Promoted Posts

This Is When You Should Use Facebook’s Promoted Posts | The Social Media experience | Scoop.it
The smart folks over at Convince and Convert put together the awesome image below which outlines a clear set of rules for knowing when to use Facebook’s promoted post feature.
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26 Ways to Create Social Media Engagement With Content Marketing | Social Media Examiner

26 Ways to Create Social Media Engagement With Content Marketing | Social Media Examiner | The Social Media experience | Scoop.it
Social Media Engagement: how to use content to nurture engagement with your audience in a way that's easy and manageable.
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Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets

Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets | The Social Media experience | Scoop.it
When you use a Twitter Card, lead generation ain't so hard.
Suzanne Schumacher's insight:

Get leads from your tweets with Twitter Cards, no click through necessary. (This is so cool!)

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What You Need to Know About Marketing to Millennials - IMPACT Branding & Design

What You Need to Know About Marketing to Millennials - IMPACT Branding & Design | The Social Media experience | Scoop.it
Millenials represent the largest demographic in the United States. Here's what you need to know about their buying behavior and marketing to Millennials.
Suzanne Schumacher's insight:

The quotes at the end are invaluable!

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How Your Business Can Use the New Facebook Cover Photos | Social Media Examiner

How Your Business Can Use the New Facebook Cover Photos | Social Media Examiner | The Social Media experience | Scoop.it
New Facebook cover photos: Here are some examples of what you can do with your Facebook cover photo and how to leverage the new rules to boost your business.
Suzanne Schumacher's insight:

Yesterday for me was all about Facebook covers and magically, Social Media Examiner came up with this fantastic post on just that.

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Photos Dominate Facebook’s News Feed, Here Is How To Optimize Them — socialmouths

Photos Dominate Facebook’s News Feed, Here Is How To Optimize Them — socialmouths | The Social Media experience | Scoop.it
Why images are so important if you are trying to get your content to the Facebook News Feed and how to optimize them

Via David Blundell
Suzanne Schumacher's insight:

More about the magical, image dominated news feed.

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Suzanne Schumacher's comment, May 10, 2013 5:39 AM
I thought you liked that name!
AlGonzalezinfo's curator insight, May 10, 2013 6:42 AM

Another great example of how the infographic format makes it easy to deliver information for the author and easy to learn for the consumer of the information.

Randi Thompson's curator insight, May 10, 2013 8:46 AM

Photos matter.  How do yours look?

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Facebook banner size and 10 tips to make it stand out | Web design | Creative Bloq

Facebook banner size and 10 tips to make it stand out | Web design | Creative Bloq | The Social Media experience | Scoop.it
Stand out amongst the competition and showcase your creative skills. We show you how to utilise the Facebook banner size to the max.
Suzanne Schumacher's insight:

How to make a rockin' Facebook banner.

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How to Write a Blog Post That Ranks High (high speed, 2 minute video)

While writing the last Orbit newsletter (and post for this blog), I turned on Screenflow, which recorded my screen as I researched, wrote, and then edited the blog. The final result was Blog Criteria: 3 Blogging Criteria for Writing Great Posts.
Suzanne Schumacher's insight:

Just remember that beyond the SEO optimization. you have to make the content as relevant as this blog post is!

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