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The Social Media Empire
Facts, figures & general information about social media & its increasing proliferation
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FYI: Twitter Will Never Catch On – Just Like The Internet Didn’t - AllTwitter

FYI: Twitter Will Never Catch On – Just Like The Internet Didn’t - AllTwitter | The Social Media Empire | Scoop.it
FYI: Twitter Will Never Catch On – Just Like The Internet Didn’t
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Why B2B Marketers Should Use Infographics + An Infographic

Why B2B Marketers Should Use Infographics + An Infographic | The Social Media Empire | Scoop.it
B2B marketing is becoming more competitive. Creating infographics is a great way to attract prospects to your website and build your inbound marketing program.

 

One of the great things about B2B marketing is there is endless potential for generating interesting content for your audience. Marketers have to constantly be aware of what the next big thing is and if that big thing is worth our time and money.

 

I think we can all agree that tools to help create cool and creative content is worth looking at, especially if that content format has proven successful time and time again.

 

Ok, Rookie, what’s your point? Infographics is that new, interesting style to create and display your content. Information graphic or infographics are graphic, visual representations of information, data or knowledge. These particular graphics are popular because they present complex information quickly and clearly. And given that 65% of the population are visual learners (including myself), infographics can easily be successful.


Here’s 6 reasons B2B marketers should use infographics:


1. People connect with visuals.

Visual consumption makes learning easier. In fact, the brain processes visual information 60,000x faster than text. Visuals allow quick interpretation. This would be great way for a client to convey a complex topic.

 

2. Easily shared.

Downloading and uploading is easier with a graphic than a blog post or white paper. Infographics are also highly favored in social media because of the ease of sharing between users and networks, causing it to go viral faster.

 

3. Attracts more attention.

Let’s face it, pictures are more appealing than something written. It’s content eye candy! The nature of an infographic is to instantly grab your attention with bold colors and creative imagery. These elements arouse the senses and encourage further reading of the text.

 

4. Great for link building.

Infographics are great ways to build links. Someone could publish your content and you could ask for a link back to your site with a particular keyword. Google will index your website higher and it will gain importance to search engines.

 

5. Shows an expert knowledge of a subject.

By creating content dedicated to a particular topic, you show the world you high level of understanding of that topic. You could be viewed as an expert in that topic.

 

6. Builds awareness and traffic.

Every marketer knows that content creation is important to build hype around your company. The better the content, the more likely it will be shared to others. Infographics are trendy and if done right, it can get people coming back for more!

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Natalie Hodgkiss's curator insight, May 13, 2014 3:07 PM

The strength of this infographic is its simple, easy to look at design with clean lines. The weakness of this visualized article, however, is that it presents the information in a circular format which I personally don't like and there's not much eye catching color.

Anthony's curator insight, December 16, 2014 3:35 PM

This is absolutely necessary to take into consideration. We cannot get away from the fact that in this day and age 'visual stimulation' influences the masses almost immediately. Brands are embedded into our consciousness with careful design strategies (colours, angles, lighting, font size etc) just look at the Virgin logo for an example of visual brilliance. Simply yet unforgettable.

See if you can implement some of the strategies given here in this article.

Enjoy!

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Social Media Brings Power To The People [INFOGRAPHIC] - AllTwitter

Social Media Brings Power To The People [INFOGRAPHIC] - AllTwitter | The Social Media Empire | Scoop.it
Social Media Brings Power To The People [INFOGRAPHIC]
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16 Social Media & Blogging Stats of 2012 | Visual.ly

16 Social Media & Blogging Stats of 2012 | Visual.ly | The Social Media Empire | Scoop.it
Social media and blogging statistics of 2012 as reported by different news agencies and networks.
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How the World Consumes Social Media (Infographic)

How the World Consumes Social Media (Infographic) | The Social Media Empire | Scoop.it
Social media is trending globally. Check out this infographic to learn about how quickly social media has become prominent around the world.

Via Beth Dichter
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Beth Dichter's curator insight, January 17, 2013 10:59 PM

How much has Internet use grown in the last 10 years? Check out some "jaw-dropping numbers behind social networking's ascent to global dominance" in this infographic. Be prepared to be surprised by some of these numbers!

Roger Grant's comment, January 18, 2013 12:03 AM
Yes..Actulally the numbers are growing so fast and we are becoming so much dependent on internet
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Every Senator and 90% of House Members Now Use Twitter

Every Senator and 90% of House Members Now Use Twitter | The Social Media Empire | Scoop.it
Every member of the U.S. Senate and most House of Representatives members are now on Twitter.

Via Pierre Levy
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Nielsen | Social Media Report 2012

Nielsen | Social Media Report 2012 | The Social Media Empire | Scoop.it
RT @katieeeelaine: What's next for 2013 in social media? Nielsen | Social Media Report 2012 http://t.co/aSmgVsud #seo #socialmedia #marketing

Via Dr. Susan Bainbridge
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Facebook, Twitter, YouTube, Pinterest And The Social Media Revolution [INFOGRAPHIC]

Facebook, Twitter, YouTube, Pinterest And The Social Media Revolution [INFOGRAPHIC] | The Social Media Empire | Scoop.it

Social media means business – for brands of all shapes and sizes, in almost every industry and every country around the globe.

 

In fact, not having a well-defined and professionally-managed presence in one or more social media channels can leave the modern business looking out-of-touch and amateurish. Moreover, these platforms have consistently proven themselves to be powerful tools in the strategic arsenal of marketing and sales departments, and many firms that have been dismissive or short-sighted about the benefits of social media have suffered the consequences.

 

This infographic takes a closer look at some key statistics, facts and figures from this social media revolution.

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Social Media Statistics 2012 (Infographic)

Social Media Statistics 2012 (Infographic) | The Social Media Empire | Scoop.it
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Facts About Consumer Behaviour on Twitter [Study] - Marlene Friis

Facts About Consumer Behaviour on Twitter [Study] - Marlene Friis | The Social Media Empire | Scoop.it
In a recent study made by Constant Contact and research firm Chadwick Martin Bailey, some useful findings have been made about Twitter users.

Via Peter Hoeve
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Facebook, Twitter, Pinterest, Instagram – Social Media Statistics And Facts 2012 [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Pinterest, Instagram – Social Media Statistics And Facts 2012 [INFOGRAPHIC] - AllTwitter | The Social Media Empire | Scoop.it
Facebook, Twitter, Pinterest, Instagram – Social Media Statistics And Facts 2012 [INFOGRAPHIC]...

Via Allison Tyler
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Twitter 2012 – Facts and Figures [Infographic] -

Twitter 2012 – Facts and Figures [Infographic] - | The Social Media Empire | Scoop.it

Via Amber Smith
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The Twitter Effect: Mashable vs TechCrunch vs BoingBoing - AllTwitter

The Twitter Effect: Mashable vs TechCrunch vs BoingBoing - AllTwitter | The Social Media Empire | Scoop.it
The Twitter Effect: Mashable vs TechCrunch vs BoingBoing
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12 Tips for Launching Website Infographics | Social Media Today

12 Tips for Launching Website Infographics | Social Media Today | The Social Media Empire | Scoop.it

12 tips for launching a new infographic to help your site viewers relate to a lot of information and numbers. Numbers don’t lie. That’s true. But they can be really boring. When you have a lot of numbers, try to help the viewer relate to them. Infographics are very “in” these days but what are they? Simply put, they are a combination of information and graphics. Effective communication is the key when dealing with a lot of information. Although, an appealing design is crucial to attract readers, it is not everything. Here are our 12 tips for launching a new website infographic...


Via Jeff Domansky
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Jeff Domansky's curator insight, March 12, 2013 3:36 AM

Excellent tips...

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Social Media Demography- Who Likes What? | Visual.ly

Social Media Demography- Who Likes What? | Visual.ly | The Social Media Empire | Scoop.it
Did you know these interesting facts about the demography in Social Media? This illustrative Infographic, promoted by Indus Net Technologies and desi
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The CEO's attitude to social media [INFOGRAPHIC]

The CEO's attitude to social media [INFOGRAPHIC] | The Social Media Empire | Scoop.it
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The World's Biggest Ant Colony Is No Match for Facebook

The World's Biggest Ant Colony Is No Match for Facebook | The Social Media Empire | Scoop.it
Are there more ants in a colony than members of Facebook? Compare stats from the physical and digital world with this infographic.
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Social Media Revolution 2013: the video « Learning in the Social Workplace

Social Media Revolution 2013: the video « Learning in the Social Workplace | The Social Media Empire | Scoop.it
Social Media Revolution 2013: the video http://t.co/RmpXOzdz #YouTube

Via Dr. Susan Bainbridge
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Alison D. Gilbert's curator insight, December 31, 2012 9:03 AM

We Need A Revolution!

Scott Turner's comment, December 31, 2012 1:45 PM
some interesting statistics.
Socius Ars's curator insight, April 10, 2013 11:55 AM

add your insight...

 
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Internet Growth and other Social Media Stats

Internet Growth and other Social Media Stats | The Social Media Empire | Scoop.it
Social media is trending globally. Check out this infographic to learn about how quickly social media has become prominent around the world.

Via Tom D'Amico (@TDOttawa)
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Top 250 retailers on social media Q3 2012 update (Infographic)

Top 250 retailers on social media Q3 2012 update (Infographic) | The Social Media Empire | Scoop.it
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Brian Yanish - MarketingHits.com's curator insight, November 30, 2012 11:36 AM

In today's social web a retailer can't just pick one or two social sites, they need to been seen on all. Much like you wouldn't put all your ad spend in billboards.

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21 Facts On How Questions Get Answered On Twitter + #Infographic | @LeoWid

21 Facts On How Questions Get Answered On Twitter + #Infographic | @LeoWid | The Social Media Empire | Scoop.it

One of the things I love about being on Twitter is the fact that it is the most open platform I know.

 

You can quickly ask anything to all your followers and in most cases get a reply faster than googling.

 

Twitter has developed its own hashtag, similar to a code for answering these questions.

 

The hashtag used for whenever people ask general questions they need help with is #lazyweb. I am sure you have come across it before.

An example I have used myself a lot in the past is to ask for tools of all sorts that people use to be more efficient.

 

Like this:

“What Twitter tools are you using to most efficiently handling multiple Twitter accounts?

#Lazyweb #ToolsChat”

 

What’s interesting is that there is huge amount of different questions asked, most of them with the #lazyweb hashtag, all the time at any given day.

 

The guys from InboxQ have analysed all questions asked out there and built a beautiful infographic around it.

 

The top 3 topics that people ask about are:


Via maxOz
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How Social Media Usage Will Change In 2013 | Business 2 Community

How Social Media Usage Will Change In 2013 | Business 2 Community | The Social Media Empire | Scoop.it
Social media has truly become a daily part of most people's lives, with usage patterns changing dramatically over the past few years.

Via Dr. Susan Bainbridge
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