As companies gain experience, further integrate social into service processes and teams, and align social service strategies more closely with their overall customer engagement strategy, they are seeing more positive impact from their efforts.
Social customer service may be new and exciting, but it can still benefit greatly from existing practices and experience. From managing spikes to Last Agent Routing, there are lot of things social still has a lot to learn. Here are 10 Lessons for Social Customer Service - infographic.
Excerpt from the article by Pawan Deshpande and published on Content Marketing Institute: "Many content curators are still unsure about what constitutes ethical curation, and how they can share third-party content without running afoul of copyright laws. Here’s our 10-step checklist to help you curate ethically and effectively.
1. Draw from a variety of sources; 2. Prominently link to the original source; 3. Avoid “nofollow” links; 4. Quote sparingly; 5. Insert your own point of view; 6. Fill in the gaps; 7. Use thumbnail images; 8. Give readers the option to close an iFrame or share bar; 9. Add a new title; 10. Claim Google authorship, as appropriate..."
A study has found that Twitter is the most important social network for businesses. The research, carried out by Manchester based creative and digital marketing agency Fabric, found that nearly half of those asked said Twitter was the most...
Transforming The Customer Experience Through Social Communities Destination CRM In today's world, social communities allow brands to distinguish their products and services and transform customer engagement; ushering in a new era on how...
Christi McNeill, project lead of social business and listening at Southwest Airlines, makes many references to social business, processes, and how teams are aligned; it's not just about how and when community managers ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.