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After much talk of mobile and adapting to other mediums, it looks like B2B businesses are beginning to focus on the basics again as they try to improve their marketing capabilities.
When you offer samples, you showcase your knowledge and how you think. Here are a few ways that content builds trust.
With over 23,000 Wordpress plugins out there, it can be difficult knowing which plugins to use. Here are the best Wordpress plugins I've found online...
As soon as it was released, Vine has been embraced by multiple brands as they try to cash in on its popularity.
Learn some best practices emerging around Twitter's Vine so you can figure out what works, and what doesn't, for marketing.
How to embed a tweet into a blog post or website: Illustrated step-by-step tutorial.
photo credit: Victor1558 via photopin cc Personal branding is about the impression you make in people's minds. It's about what you want people to feel and think when they meet you.
Learn how you can become a successful agile business blogger.
Facebook content curation: Use these 8 tips to quickly find awesome content to share on Facebook that your audience will love.
Blogging strategy: Here's how to make your blog an accountable part your content marketing plan and what you need to achieve this.
Regardless of whether you are in business, trying to put your startup on the map, new to the working world or focus mostly on non-profit work, LinkedIn is a very good networking tool to help you achieve your professional goals.
Some useful tips for LinkedIn, especially how to turn off updates whilst updating your profile.
With so many head hunters using LinkedIn to match prospects with corporations, shouldn't you make sure your profile is a good one?
If you’re tweeting up a storm and not getting much love in return, brush up on your Twitter protocol with these suggestions on the art of the retweet.
photo credit: flatworldsedge via photopin cc As we flip the calendar for the first time in 2013, we start to see the hearts and flowers that accompany February.
Social media marketing podcast 30: In this episode Stephanie Sammons shares tools and techniques that will help you attract leads and connect with business professionals.
Some might want to take me to the woodshed for this commandment: Thou Shalt Sell Something. The notion of using social media and content marketing to sell
How to use hashtags in your social media marketing to create successful campaigns and maximize your exposure across all social media channels.
The purpose of social media is to discover and share content you wouldn't find through normal means. That's its greatest strength, but the problem is harnessing this power for your own brand.
How To Turbo-Charge Your Twitter Efforts Using SEO Tactics
Social media marketing podcast #27: In this episode Steve Spangler explains how you can use YouTube to build your brand and authority.
Content creation is playing a greater part in brand strategies, to the point that it's now one of the main concerns for businesses.
Social media marketing podcast 25: In this episode with Joe Pulizzi you'll learn how a blog and content marketing can grow your business.
Although this article says it's about getting your blog read using better titles, the tips are really useful for newsletters and emails too. Click here to read how to incorporate teasers, instructi...
Learn what NOT to do to host a great marketing webinar ... by hearing what makes for a totally terrible one.
We always hear talk about optimising your website and blog for SEO purposes, but what some people tend to miss is that you can optimise your social media profiles for the same purposes.
If you have hesitated when it comes to using Pinterest within your business, recent statistics prove this social media powerhouse is worth a second look.