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Storify Adds GetGlue Tool to Help TV Networks Follow Viewer Reaction

Storify Adds GetGlue Tool to Help TV Networks Follow Viewer Reaction | The Social Batch News | Scoop.it
Social media storytelling tool Storify is adding GetGlue to its list of social media tools to help TV networks engage with viewers and build stories out of what users are saying about their shows.
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Mothers Are Way More Tech Savvy Than You [STUDY]

Mothers Are Way More Tech Savvy Than You [STUDY] | The Social Batch News | Scoop.it
Have you laughed at your mom's immense confusion over Facebook? She may be more tech-savvy than you are, you young and hip individual.
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YouTube Improves Audio Editing With New Interface and More Tracks

YouTube Improves Audio Editing With New Interface and More Tracks | The Social Batch News | Scoop.it
YouTube has updated the audio editing capabilities it offers its users with several important improvements.
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8 Ways to Offer Better Customer Service on Facebook

8 Ways to Offer Better Customer Service on Facebook | The Social Batch News | Scoop.it
Are you looking to boost your brand's likability on Facebook? Check out these eight tips for fool-proof customer outreach.
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Is This the Best Local News Videobomb Ever? [VIDEO]

Is This the Best Local News Videobomb Ever? [VIDEO] | The Social Batch News | Scoop.it
A man in a pub in Scotland does his best to sabotage a BBC live remote segment.
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Draw Something Update Adds Chat, Photo Capturing, Sharing

Draw Something Update Adds Chat, Photo Capturing, Sharing | The Social Batch News | Scoop.it
When Zynga purchased Draw Something from creator OMGPOP a few weeks ago, the two companies promised that the acquisition would bring new features to the game, and today they delivered.

As promised, the popular pictionary-style game has been updated to add commenting, the ability to save drawings to your photo library, and the ability to share drawings on Facebook or Twitter directly through the app.

“There are more features people want in the game, and there’s no way we could scale enough people fast enough,” OMGPOP CEO Dan Porter told Mashable shortly after the acquisition. “The game is so large that you need a really big scale.”

At the time, Porter told Mashable that the company was looking at adding photo sharing, saving and chat in the future. Chat was one of the most desired features the company was looking at adding, but also one of the most difficult.

“Chat is a big part of the plan, but tricky because you don’t want to break the guessing cycle of the game,” Porter said. The chat feature now shows up on the “Drawsome!” page after you’ve completed guessing a word in the game.

Other updates added Wednesday include easy undo for correcting mistakes, pull down to refresh for updating your gaming queue in a flash, and the ability to have a streak of up to 999 drawings (the previous cap was 99).

Before Zynga acquired the game, OMGPOP also added the ability for the company to add new words to the game on-the-fly, allowing it to add terms related to pop culture and news events. It added several new terms when the Hunger Games was released, and most recently added some celebrity names to the game.

“We’ve been completely blown away by how the world has responded to Draw Something,” said Porter, now vice president and general manager of Zynga Mobile New York. “Our players continue to make the game their own and we want to help them do just that by giving them what they’ve asked for – more ways to share and connect with their friends. We’re always focused on making Draw Something the most fun and social experience possible for our players.”

You can check out the new Draw Something features now by updating your copy of the game.

What do you think about the updated features?

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Can Statistics Predict Weather Without Meteorologists? This App Thinks So

Can Statistics Predict Weather Without Meteorologists? This App Thinks So | The Social Batch News | Scoop.it
A new app called Ourcast aims to replace the weatherman with statistics and crowdsourcing.

“If you were able to watch what the weather did in the last hour, you can get a pretty good idea of what was going to happen in the next hour,” says Mark Hohmann, one of the app’s creators.

Ourcast uses real-time radar data to predict, based on historical patterns, how weather at a given location will change within the next two hours. It further distinguishes between rain, snow and sunny skies by tapping into data streams from 20,000 home weather stations and asking users to check in with their local weather.

The startup’s three co-founders have backgrounds in engineering and data science, but not weather, and there are no meteorological models involved. By keeping weather predictions within a two-hour window, they believe statistics are sufficient.

Meteorologists also rely on statistical models to predict the weather, but they combine that data with what Keith Seitter, the executive director of the American Meteorological Society, calls “the physics of the atmosphere.”

If Ourcast is doing its statistical modeling correctly, Seitter says that the app will probably get fairly good results most of the time. But when there’s a weather pattern that changes quickly rather than just moving — such as a thunderstorm — he says there’s no replacement for a weatherman.

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Little Batman Has a Big Adventure [VIDEO]

Little Batman Has a Big Adventure [VIDEO] | The Social Batch News | Scoop.it
Every boy dreams of becoming his superhero for a day, and 7-year-old Kyle is no exception.

Except Kyle’s wish to be Batman came true thanks to the Arlington Police and Fire Departments and “A Wish With Wings.” They, along with many others in the community, created an adorable adventure around town for the child, who has leukemia.

After fighting crime and stopping bombs, Kyle’s day ended with interviews from the local media and a special ceremony at City Hall where he received a “Key to the City” from the police department.

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Google Spends More On One Day of Lunch Than It Will On FCC Fine

Google Spends More On One Day of Lunch Than It Will On FCC Fine | The Social Batch News | Scoop.it
The FCC is fining Google $25,000 for impeding an investigation into personal e-mails and other data collected via the company’s Street View cars.

But that’s far from a punitive fine for the search giant. In fact, it is less than the company spends on one day of lunch for its employees.

Google generated more than $37.9 billion in revenue last year. It employees more than 32,000 full-time research, sales, administrative and operations workers, whom it famously provides with free food, drinks, snacks and ice cream.

Even if the company is spending just $1 per day per employee to provide its “healthy and delicious dishes,” the FCC’s fine is no more of a hardship on the company than its daily lunch expense.

Nevertheless, the government’s hands are tied. An FCC spokesperson told Mashable that $25,000, by both law and precedent, is the maximum fine the agency can give for impending an investigation.

What, then, is Google’s incentive — or that of any large company –to cooperate with any such investigation?

“There is something of the pain of embarrassment that goes with it,” John Simpson, a privacy advocate at Consumer Watchdog, tells Mashable. However, Simpson agrees the fine is miniscule “given the context.”

In order to collect the photos you see when in Google Maps Street View, Google drove camera-equipped cars through streets. The cars also collected information about local wireless networks that improve location-based searches.

The problem is that along with this data, the cars collected a snapshot of whatever data happened to be crossing those WiFi networks — whether it be an email message, a web search or something else.

It’s not clear exactly how Google used this information or if it even looked at it. The company says collecting it was an accident, but that it was nonetheless legal.

The FCC agreed with the later sentiment and did not fine Google for collecting the data.

If it had found Google to be in violation, the FCC’s penalty would likely be a greater blow to Google’s reputation than its bank account. The highest settlement the FCC has reached in its history was $25 million, which Verizon paid after overcharging 15 million cellphone customers.

For Google, that settlement would equate to lunch for a couple of months. Still, it’s just lunch.

Authorities in Canada and Europe are still investigating Google’s Street Car data collection issue. A French privacy authority settled its case against the search giant in March for 100,000 euros, about $140,000 at the time. According to The New York Times, it was allowed a fine of up to just 150,000 euros by law. The Belgian government offered to settle with Google for 150,000 euros, or $215,000 at the time.

European lawmakers are attempting to increase penalties for large companies that violate data collection laws. One proposed revision of Europe’s data protection law, The Times points out, allows violators to be fined up to two percent of their annual sales.

For Google, that would be 758 million euros — which has to be enough lunch money for at least a decade.

Should the U.S. fine Google more for privacy violations and investigation obstructions, accidental or otherwise? Let us know your take in the comments

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Which Social Network Should You Use -- and When? [INFOGRAPHIC]

Which Social Network Should You Use -- and When? [INFOGRAPHIC] | The Social Batch News | Scoop.it
Want to make the most of the social web? It’s more complicated than just posting status updates at random and seeing what sticks.

When is Facebook most effective? When are you better off using Twitter, or LinkedIn? And what exactly is Google+ good for, anyway?

The business consultant network Zintro recently pulled research from more than a dozen sources including Mashable, Facebook, Twitter, LinkedIn, Google and Quantcast to put together this nifty infographic, which will help you develop your social strategy. Check it out below for the full report.

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Filming Starts Next Month For Steve Jobs Movie Starring Ashton Kutcher

Filming Starts Next Month For Steve Jobs Movie Starring Ashton Kutcher | The Social Batch News | Scoop.it
Details have emerged about the upcoming independent film about the life of Steve Jobs, thanks to an interview with producer Mark Hulme by Neowin.

The movie will follow the life of Steve Jobs from 1971 to 2000. This time of Steve’s life is the same period explored by the TV movie “Pirates of Silicon Valley.” We first reported on the movie at the beginning of the month, and it seems as though filming is finally going to get underway early next month.

Ashton Kutcher is the perfect choice for the role of Steve Jobs because he bears an uncanny resemblance to him. Kutcher has played a wide range of roles ranging from the downright silly “Dude, Where’s My Car?” to more serious roles in movies such as “The Butterfly Effect.”

The working title for the movie is Jobs: Get Inspired.

When Kutcher was asked if he expects the friends and family of Steve Jobs to appreciate his portrayal in the movie, he said, “We have proposed for the movie to be an accurate and inspirational portrayal of his fascinating life and the huge impact he had on the world, so yes we expect his family and friends to appreciate it.”

First-time producer Mark Hulme said the movie will be released in the fourth quarter of this year.

Will you be lining up on day one to see Kutcher play Jobs?

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Apple Slams Amazon for Behaving Just Like Apple

Apple Slams Amazon for Behaving Just Like Apple | The Social Batch News | Scoop.it
Apple finally responded on Thursday to the Justice Department’s lawsuit against it and several of the Big Six book publishers — for allegedly colluding to keep ebook prices high — by releasing a statement saying it did nothing wrong.

The company says its agreement with publishers actually helped break Amazon’s “monopolistic grip” on the market, and that it always lets the companies that supply it with things like apps or books set their own prices.

But wait: didn’t Apple more or less control the market for digital music in the early days of iTunes, and dictate prices to the major record labels in order to keep prices low? It sure did. In other words, it behaved more or less the same way towards the music business as it accuses Amazon of behaving towards the publishing industry.

The situations are not identical, mind you. When iTunes was first launched, Apple negotiated an agreement with the major record companies to charge a fixed price of 99 cents a track and give the labels roughly 70% of the proceeds (in most cases), while it kept the remainder as a commission.

Before the arrival of the “agency pricing” model that Apple negotiated with ebook publishers — which allowed the publishers to decide what price Apple would charge for their books on the iPad — Amazon had deals that paid a specific wholesale price to publishers for a certain number of copies, and then it was able to charge whatever it wanted for the books in the Kindle store. In most cases, that was $9.99, a price the publishers believed was too low.

But despite the differences in these two models — with Apple’s iTunes model being closer to the agency approach, where the supplier sets the price and the retailer or “agent” gets a flat commission, rather than the wholesale model where the retailer gets to charge whatever they want — Apple’s purpose was effectively the same as Amazon’s, and so was the outcome for their respective markets.

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Why Global Mobile Marketing Starts With Localized Apps

Why Global Mobile Marketing Starts With Localized Apps | The Social Batch News | Scoop.it
To reach mobile customers in emerging countries, companies must create localized apps. Here are four things to consider when starting.
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What Is the Future of PR? Find Out at Mashable Connect

What Is the Future of PR? Find Out at Mashable Connect | The Social Batch News | Scoop.it
Mashable's Stacy Green will sit down with Sara Evans to talk about the future of PR at Mashable Connect.
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Warning: Fake Instragram App Will Infect Your Android Device

Warning: Fake Instragram App Will Infect Your Android Device | The Social Batch News | Scoop.it
Security site Sophos is warning that a fake Instagram for Android app contains malware.
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Hackers, IRS Insiders and Others Will Steal Billions in Tax Refunds

Hackers, IRS Insiders and Others Will Steal Billions in Tax Refunds | The Social Batch News | Scoop.it
Illegal tax refunds, including some forged by IRS employees, are paid more often than they are caught, IRS's watchdog is expected to tell lawmakers Thursday morning.
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How Tony Hawk Continues to Soar With Social Media

How Tony Hawk Continues to Soar With Social Media | The Social Batch News | Scoop.it
Skating legend Tony Hawk talks about how he built his brand, how he innovated when skating was barely mainstream, and he has stayed on top all these years.
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7 Twitter Tips for Public Figures

7 Twitter Tips for Public Figures | The Social Batch News | Scoop.it
Whether you represent an A-list celebrity or a public figure, here are ten tips and strategies for how to manage a related Twitter account.
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14-Year-Old Builds Her Own Car

14-Year-Old Builds Her Own Car | The Social Batch News | Scoop.it
Meet Kathryn. Her last name is unknown because she’s generally only known on Pennock’s Fiero Forum as user Michhiker’s daughter. The family lives in Mount Pleasant, Mich., and since the age of 12, Kathryn has shown a strong interest in cars. Well, a strong interest in buying and restoring her own Pontiac Fiero. By herself. Kathryn isn’t interested in having Mommy and Daddy buy her a car for her 16th birthday — she’s going to go ahead and build one.

About two years ago, Kathryn — who is now 14 — approached her parents and asked them if she could use her babysitting money for a little project she wanted to undertake. That would be the car restoration. Not only did she have this idea planned out and prepared for a discussion with her parents, she had a nine-point argument, which her father shared on the forum:

1. She would like to buy a Fiero because she saw one at a show and thinks they are cool (we are Corvette people, so she has been around a few shows). Fair enough I like GM products and remember the Fiero fondly from my youth.
2. She makes the arguement that it gets reasonably good gas milage.
3. It is relatively inexpensive, so she would be able to afford it.
4. She could completely restore it in the 4 years until she turns 16.
5. She would learn about how cars work, it would be a cheap education for the money.
6. She would only have the capacity to take one friend along with her, so there would be less distraction.
7. She wants a manual so she would learn how to drive stick.
8. When it is done it would be a cool historic sports car.
9. She would pay for it all herself.

After two years of work, with minimal help from her father and uncle, the car has started to resemble an actual, drivable car. Jalopnik has also been tracking her progress via the Fiero forum and reports that Kathryn went from “simple sanding and spray painting to sand blasting, welding, upholstery work and everything else she needs to do to make her car the coolest one in the high school lot in a couple of years.” And can you even imagine the bragging rights she’ll have when it’s all done?

“Nice car. Gift from the ‘rents?”
“No, I built it. I built that car.”

Kathryn eventually started posting on the forum herself and revealed that indeed, it wasn’t the easiest project to start. Like welding, which she described as “terrifying” because of the whole “metal and sparks” thing (my quote, not hers). Though remember, she’s still in school, partaking in other activities in addition to building her Fiero, and that raises the ire of some people with less things to do with their time.

However, the response to Kathryn’s project has been immensely positive, with many people wishing their own teenagers had the same focus and motivation. While some lament that their own children have no interest in cars (this is a car forum, so these folks are bigger fans of cars than most people who just like to drive them from points A to B), some just wish their kids would do something, anything, amounting to the effort that Kathryn has been pursuing for two years now. (She even skipped soccer this spring to work on her car.)

Now, people are even turning to Kathryn for car advice, something she finds pretty amazing:

Naturally, her father is beyond proud of his daughter and he’s quick to express it on the forum. Probably one reason Kathryn doesn’t visit the forum all that much.

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Online Lecture Teaches You Everything You Need to Know About Iran

Online Lecture Teaches You Everything You Need to Know About Iran | The Social Batch News | Scoop.it
Can you really learn everything you need to know about topics ranging from healthcare to global affairs in five-minute online videos? That’s the promise of a new series from 92Y’s Campaign for the American Conversation and the Harvard Kennedy School.

The plan: Produce a series of online lectures from some of the sharpest minds in politics and economics. The goal: Make those lectures incredibly accessible to those with absolutely no prior knowledge of the subject.

In the first of the series, posted above, former U.S. Undersecretary of State Nicholas Burns gives the low-down on American-Iranian engagement. Relations between the two countries are cold, he says, because it’s been decades since they have held a continuing dialogue at the national level.

That partially explains why the State Department’s efforts to reach out to Iranian citizens over the Internet are so vital to President Obama’s foreign policy. In the Obama administration’s dual-track policy on Iran, the U.S. is keeping pressure on the Iranian government while extending a diplomatic olive branch of peace to Iranian citizens.

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After 25 Years, Saroo Brierly Returns Home Thanks to Google Earth

After 25 Years, Saroo Brierly Returns Home Thanks to Google Earth | The Social Batch News | Scoop.it
Saroo Brierly was separated from his older brother in a train station in India in 1986. For most of his life, he thought he would never see his family again.

Twenty-five years later, he has reunited with his mother, thanks to the magic of Google Earth.

Brierly was illiterate and didn’t know the name of the village where he was raised. All he knew was that he rode a train for 14 hours to arrive in Kolkata after losing his brother in the train station near his home, the BBC reports.

Brierly knew his home should be roughly 1,200 kilometers from Kolkata, because he remembered the approximate length of the train ride. He drew a circle with its radius around Kolkata on a map and began searching Google Earth.

After four years of searching — while living with his adoptive parents in Tasmania, Australia — Brierly identified a familiar landscape in Khandwa, Madhya Pradesh. It was a waterfall where he played as a boy.

Brierly traveled to India this year and found his mother.

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How to Use Facebook Timeline Without Reworking Your Brand Strategy

How to Use Facebook Timeline Without Reworking Your Brand Strategy | The Social Batch News | Scoop.it
On a personal Timeline, the cover image may simply be a big image — an emblem of the person’s life. But on a business page, it’s an opportunity for fan engagement. Sporting goods company Jackson Kayak is a good example. Fans submitted their best action shots, which are then uploaded into a photo album where fans vote by liking their favorite. The image with the most likes becomes the featured cover, but the company is the real winner because all of the tagging, sharing, and liking improve its EdgeRank.
Mall of America’s Digital Brand Manager, Lisa Grimm, has an entirely different Timeline cover, which she affectionately refers to as, “another layer of fun.” The company’s cover image includes a QR code that leads to free giveaways and a contest entry form. It also allows the retail giant to track important data like form and e-mail submissions.

Other organizations view the cover as an opportunity for real-time marketing. Esteban Contreras, social media marketing manager for Samsung USA, plans to swap out the brand’s cover whenever it launches a new product or exhibits at a major event. Verizon is even more frequent: Its social media team continually refreshes its page with a new cover photo, taken by a customer with a Verizon device.

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Keep Your Fingers Warm and Text Back with TapCaps

Keep Your Fingers Warm and Text Back with TapCaps | The Social Batch News | Scoop.it
A new Kickstarter project aims to bring touchscreen-friendly control to your favorite gloves.

If you’ve ever tried to use the touchscreen of your phone or tablet wearing gloves, chances are you had a little trouble. Designed to respond to your fingers not your clothing, touchscreen devices can’t tell you’re touching them when your digits are covered up in your favorite pair of mittens.

While there are certainly gloves out there you can use and still text and tweet away, what do you do when your gloves weren’t made to be used with smartphones?

This is where Kickstarter comes into play. A new project called TapCaps is attempting to solve the whole glove smartphone problem with stickers you can place on your gloves that can then be recognized by your smartphone.

The capacitive stickers mimic the human body, and put out the same amount of electricity as you do naturally through your finger.

The stickers will be able to be placed on any glove – no matter what material it’s made out of – and will be “comfortable, safe, waterproof, coldproof, reliable, and stable.” While TapCaps promises to stay in place while you put it through the paces, the stickers can also be removed from your glove when you need or want without leaving a residue behind.

The company hopes to offer an array of colors for the stickers as well, so you can select one that blends perfectly with your hand wear of choice.

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Working Remotely: Is It Right For You?

Working Remotely: Is It Right For You? | The Social Batch News | Scoop.it
More than 34 million Americans work at home at least occasionally, according to the research firm Forrester. By 2016, that number is expected to hit 63 million, at which point virtual workers will comprise 43% of the workforce, nearly doubling today’s count. Technology has made it easier than ever to work remotely — wireless Internet, instant messaging, web conferencing and collaboration software allow us to do our jobs seamlessly, regardless of location. Remote working — even occasionally — is a breath of fresh air for people who have long commutes, young children to shuffle off to school or aging parents who need attention. The word “work” is actually morphing from a place into an action.

Corporations can also see the benefits of virtual work. First, they can cut down on the cost of physical office space if employees work remotely at least some of the time. For example, if a company employs 200 people but only needs office space for 150, that can represent a significant cost savings. Another advantage for employers is that they can expand their pool of job candidates if they aren’t limited by geography. For example, a person who only needs to come into the office once a week or less often may be willing to take on a longer commute in exchange for working from home on other days. If the employee doesn’t ever need to come into work, he or she could be anywhere in the world. Telecommuting is considered another perk in the work-life balance. As more companies begin to offer it, remote working actually makes employers more appealing to candidates.

But there is still some uncertainty about remote working among employers and employees. Many employees want to consider it, but aren’t sure if it is the right fit for them. Employers, on the other hand, realize that offering virtual work relationships can be beneficial, but don’t want to give up control or security. Here are some tips for determining who will make a good candidate for remote working, as well as some guidance to ensure that the situation goes smoothly for both workers and employers.

Is it Right for You?

While telework is an attractive option for many people, it isn’t for everyone. If you’re an employee considering going virtual, here are some questions you may want to ask yourself to determine if you’re a good candidate for remote work:

Do I have the discipline?

It can be incredibly difficult to stay on task with a work project when the sink is full of breakfast dishes and there’s a pile of laundry on the floor. There are many distractions at home, and you have to be able to put them aside to focus on work. If you’re the type that just can’t get started on work until your house is in order (is it ever really in order?), working from home may not be for you.

Do I have the motivation?

Are you awake every morning at 5:30 ready for your run or do you need to have your personal trainer barking orders to make sure you get in your workout? People who are self-motivated do well working remotely. Others work better when a taskmaster is there to keep them focused.

Do I have the space?

Remote workers are more successful when they have a designated office space with the proper equipment setup. While it is possible to work while lounging on your bed, it isn’t advisable. It is best to have a place to “go” so you can mentally leave home and go into work mode. It is also easier to stay organized if your projects aren’t mixed up with your grocery list and kids’ homework.

Do I have the right personality type?

Some people love the freedom of working remotely, while others find it downright lonely. If you are an extrovert who derives energy from people around you and enjoys the camaraderie of others during the work day, you may want to go into an office to work.

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5 Socially Conscious Startups Innovating for Good

5 Socially Conscious Startups Innovating for Good | The Social Batch News | Scoop.it
It’s not easy to dedicate a business to a social cause. The challenges these companies have faced, whether it’s developing services for veterans of Afghanistan and Iraq or creating sustainable energy solutions in developing countries, have only made those involved hungry to affect more change. Fortunately, helping others — stateside and abroad — has become much more effective with the aid of technology and the digital community.

Here’s a roundup of featured programs from the last week, including exclusive video interviews. To read more and watch the videos, click through to the full story, and follow the series to learn about more breakthrough companies.

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