Six minutes – that was the average length of a medical sales representative’s call with a healthcare provider (HCP) several years ago according to the oft-quoted BioPharmAlliance study. Since that time, we’ve seen rapid change in the industry – marked by reductions in sales forces, M&A activity, an expanding number of brands, and the emergence of multichannel communication strategies.
When it comes to researching diseases, seniors don't turn to—or trust—pharmaceutical companies very much. If pharma companies want to change this, they'll need seniors' doctors, friends and family members to sing their praises, as recommendations are the top factors that would motivate those 66 and older to visit pharma-sponsored websites.
Despite a surge of truly exciting new medicines reaching the market, it is clear that medical professionals are giving less and less time to meeting and engaging with pharma. What can the industry do about this, and does new technology hold the...
We have known for a while now that factors such as a rapidly ageing population and rapidly changing patient expectations are contributing to gaps in NHS funding. The intersection of advances in techno...
The job of an analyst is multidimensional. There are days when you’re called in based on your knowledge of a product, or a category. There are days when you’re called in based on your knowledge of a set of techniques or strategies. And then there are days when you’re called in because the client just… Read More
This weekend marked Rare Diseases Day 2015, a name that belies the pain and courage of patients who suffer from many of these illnesses. While each of these rare diseases is uncommon, occurring in less than 200,000 people in the U.S., together they affect about 1 in 10 people. Last year, [...]
Advancing social media require a more proactive embrace of tech tools by pharmaceutical manufacturers. Social media analytics help you better understand and connect with traditionally hard-to-reach populations.
Prostate cancer is the most frequently diagnosed cancer of the reproductive system in men. Mass media campaigns have long been a tool for raising awareness of important health issues and changing health behavior. The Movember campaign was launched in Canada in 2007 with the goal of creating conversations about men's health in order to raise awareness and understanding about prostate cancer. In 2012, testicular cancer was added to the Movember Canada campaign agenda. Social networking sites such as Twitter are popular platforms for conversations in the digital age. Our objective was to determine if the Movember Canada 2013 campaign accomplished the goal of creating conversations about prostate and testicular cancers on the social media platform of Twitter. We conducted a content analysis of 4222 Canadian tweets posted during the November 2013 Movember Canada campaign to investigate whether tweets were health-related or non-health-related and to determine what topics of discussion were present in the tweets. There were significantly fewer health-related (n = 673) than non-health-related (n = 3549) tweets (p < 0.05). Few tweets (0.6 % of all tweets) referenced prostate or testicular cancers. Community engagement activities as well as moustache and grooming references were the most frequent topics in the health-related (10.49 and 1.97 %) and non-health-related (32.83 and 32.76 %) categories, which were significantly different by topic (p < 0.05). Findings from Twitter suggest that the Movember Canada 2013 did not meet the stated campaign objective of creating conversations about men's health and, specifically, about prostate and testicular cancers.
The sales reps are game, the HCPs are receptive and the mobile technology is ready. Rebecca Mayer Knutsen reports on the circumstances that have converged to provide pharma with its most promising mobile selling moment to date
With nurses being among the most digitally engaged healthcare professionals on social media, pharmaceutical companies are planning ways in which to engage with them better online. Here are two case st...
Peer-to-peer marketing has been a staple of medical marketing and promotions for years. In a world where proof is king, a careful survey of shared experiences among respected peers is arguably queen. To that end, the ability to assemble a cadre of noteworthy, tenured professionals who can express the benefits of working with your product—and in a way that is clinically balanced and well referenced—is highly valued. Who are these noteworthy, tenured professionals? And where do they come from? How
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