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Pharma Marketing
Curation of articles/features relevant to healthcare and pharma marketing.
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Be careful when diagnosing your ailments online

Be careful when diagnosing your ailments online | Pharma Marketing | Scoop.it
According to Pew, 80% of Internet users have looked up health information online. The abundance of information online can turn us into e-hypochondriacs.
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The Science of Sensory Marketing

The Science of Sensory Marketing | Pharma Marketing | Scoop.it
New research suggests that many industries are missing opportunities to connect with customers’ senses.
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The Three-Minute Sales Rep: Optimizing HCP Access

The Three-Minute Sales Rep: Optimizing HCP Access | Pharma Marketing | Scoop.it
Six minutes – that was the average length of a medical sales representative’s call with a healthcare provider (HCP) several years ago according to the oft-quoted BioPharmAlliance study. Since that time, we’ve seen rapid change in the industry – marked by reductions in sales forces, M&A activity, an expanding number of brands, and the emergence of multichannel communication strategies.
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Google’s Mobile-Friendly Notice: A Dire Warning for Healthcare Websites

Google’s Mobile-Friendly Notice: A Dire Warning for Healthcare Websites | Pharma Marketing | Scoop.it
Google’s changes mean that the search rankings could be at serious risk for websites that don’t meet the mobile-friendly requirements.
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Alexandre Gultzgoff's curator insight, March 16, 9:01 AM
a must-read article before designing a new spmsd website
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Creative Review: Your health in your hands

Creative Review: Your health in your hands | Pharma Marketing | Scoop.it
The best in visual communication
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Expectations Among Patients & HCPs Regarding Web-Based Interventions for Depression in Primary Care

Expectations Among Patients & HCPs Regarding Web-Based Interventions for Depression in Primary Care | Pharma Marketing | Scoop.it
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Study: Interactive, tailored web content may improve patient health, knowledge

Study: Interactive, tailored web content may improve patient health, knowledge | Pharma Marketing | Scoop.it
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Panos's curator insight, March 23, 8:38 PM

Interactive web-based content that is personalized for a patient may increase the patient’s knowledge of his condition and reduce his incidence of negative effects, according to a study conducted by researchers in the Department of Medical Psychology at Germany-based University Medical Center Hamburg-Eppendorf. The researchers found that patients that have access this customized web-content expand their knowledge by spending more time on learning about their disease and increase their “emotional well-being”. Moreover, apps such as FitBack enable patients to improve their health by giving tailor-made advice according to factors that vary from patient to patient, including whether the patient sits, stands, drives, or lifts while working.

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Can Pharma Sites Cure Seniors' Lack of Trust?

Can Pharma Sites Cure Seniors' Lack of Trust? | Pharma Marketing | Scoop.it
When it comes to researching diseases, seniors don't turn to—or trust—pharmaceutical companies very much. If pharma companies want to change this, they'll need seniors' doctors, friends and family members to sing their praises, as recommendations are the top factors that would motivate those 66 and older to visit pharma-sponsored websites.
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Digital Pharma: Can't, won't, don't stop

Digital Pharma: Can't, won't, don't stop | Pharma Marketing | Scoop.it
As pharma continues to scale the digital curve, James Chases assessment of the landscape paints a familiar picture of progress and encouragement mixed with frustration and pain
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A brief history of user experience

A brief history of user experience | Pharma Marketing | Scoop.it
Think about the last time you ate at a restaurant. What cuisine did it serve?

What made you to choose that particular restaurant? What was your first impression as you walked in? Were you asked ...
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8 Out of 10 Statistics are Totally Made Up

8 Out of 10 Statistics are Totally Made Up | Pharma Marketing | Scoop.it
According to a study by Bloomberg, 8 out of 10 small businesses fail within the first 18 months. The only problem is, this study doesn’t actually exist.
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How ViiV Healthcare became a pharma favorite for patient groups

How ViiV Healthcare became a pharma favorite for patient groups | Pharma Marketing | Scoop.it
An extensive new international patient-group survey about pharma companies' corporate reputations places patient-centricity front and center. ViiV Healthcare talked to us about what keeps them on top.
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How can pharma re-engage its customers?

How can pharma re-engage its customers? | Pharma Marketing | Scoop.it
Despite a surge of truly exciting new medicines reaching the market, it is clear that medical professionals are giving less and less time to meeting and engaging with pharma. What can the industry do about this, and does new technology hold the...
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Social media study reveals UK pharmacists’ most pressing issues

Social media study reveals UK pharmacists’ most pressing issues | Pharma Marketing | Scoop.it
We have known for a while now that factors such as a rapidly ageing population and rapidly changing patient expectations are contributing to gaps in NHS funding. The intersection of advances in techno...
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Multichannel Marketers, the Doctor is In

Multichannel Marketers, the Doctor is In | Pharma Marketing | Scoop.it
The job of an analyst is multidimensional. There are days when you’re called in based on your knowledge of a product, or a category. There are days when you’re called in based on your knowledge of a set of techniques or strategies. And then there are days when you’re called in because the client just… Read More
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How to Provide an Interactive Physician Experience Using Rich Media Content

How to Provide an Interactive Physician Experience Using Rich Media Content | Pharma Marketing | Scoop.it
Uncover different ways pharma marketers can curate rich media content, and why interactive experiences yield better physician engagement.
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Social Media Is A Lifeline For Patients With Rare Diseases

Social Media Is A Lifeline For Patients With Rare Diseases | Pharma Marketing | Scoop.it
This weekend marked Rare Diseases Day 2015, a name that belies the pain and courage of patients who suffer from many of these illnesses. While each of these rare diseases is uncommon, occurring in less than 200,000 people in the U.S., together they affect about 1 in 10 people.⁠ Last year, [...]
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Understanding Patients' Needs with Social Media Analytics

Understanding Patients' Needs with Social Media Analytics | Pharma Marketing | Scoop.it
Advancing social media require a more proactive embrace of tech tools by pharmaceutical manufacturers. Social media analytics help you better understand and connect with traditionally hard-to-reach populations.
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So What is Pharma’s Ideal Role in Social?

So What is Pharma’s Ideal Role in Social? | Pharma Marketing | Scoop.it
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Alexandre Gultzgoff's curator insight, March 11, 4:19 AM

A one slide advices on Pharma & social media

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Tweeting About Prostate and Testicular Cancers: Do Twitter Conversations and the 2013 Movember Canada Campaign Objectives Align?

Prostate cancer is the most frequently diagnosed cancer of the reproductive system in men. Mass media campaigns have long been a tool for raising awareness of important health issues and changing health behavior. The Movember campaign was launched in Canada in 2007 with the goal of creating conversations about men's health in order to raise awareness and understanding about prostate cancer. In 2012, testicular cancer was added to the Movember Canada campaign agenda. Social networking sites such as Twitter are popular platforms for conversations in the digital age. Our objective was to determine if the Movember Canada 2013 campaign accomplished the goal of creating conversations about prostate and testicular cancers on the social media platform of Twitter. We conducted a content analysis of 4222 Canadian tweets posted during the November 2013 Movember Canada campaign to investigate whether tweets were health-related or non-health-related and to determine what topics of discussion were present in the tweets. There were significantly fewer health-related (n = 673) than non-health-related (n = 3549) tweets (p < 0.05). Few tweets (0.6 % of all tweets) referenced prostate or testicular cancers. Community engagement activities as well as moustache and grooming references were the most frequent topics in the health-related (10.49 and 1.97 %) and non-health-related (32.83 and 32.76 %) categories, which were significantly different by topic (p < 0.05). Findings from Twitter suggest that the Movember Canada 2013 did not meet the stated campaign objective of creating conversations about men's health and, specifically, about prostate and testicular cancers.

Via Giuseppe Fattori
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Only 20% of the content created by #pharmamktg is currently being used in the field

Only 20% of the content created by #pharmamktg is currently being used in the field | Pharma Marketing | Scoop.it
The sales reps are game, the HCPs are receptive and the mobile technology is ready. Rebecca Mayer Knutsen reports on the circumstances that have converged to provide pharma with its most promising mobile selling moment to date
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How pharmaceutical companies engage nurses online

How pharmaceutical companies engage nurses online | Pharma Marketing | Scoop.it
With nurses being among the most digitally engaged healthcare professionals on social media, pharmaceutical companies are planning ways in which to engage with them better online. Here are two case st...
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ChemaCepeda's curator insight, March 4, 7:10 AM

Nuevos canales de participación de las farmacéuticas para aportar valor a profesionales de enfermería y pacientes

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Building online health communities: the journey from virtual to reality

A video from this week's #hccmty event


Via Andrew Spong
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Our KOLs aren't their KOLs

Our KOLs aren't their KOLs | Pharma Marketing | Scoop.it
Peer-to-peer marketing has been a staple of medical marketing and promotions for years. In a world where proof is king, a careful survey of shared experiences among respected peers is arguably queen. To that end, the ability to assemble a cadre of noteworthy, tenured professionals who can express the benefits of working with your product—and in a way that is clinically balanced and well referenced—is highly valued.
Who are these noteworthy, tenured professionals? And where do they come from? How
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