Pharma Marketing
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Curation of articles/features relevant to healthcare and pharma marketing.
Curated by COUCH Medcomms
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How creating personas improves the pharma customer journey

How creating personas improves the pharma customer journey | Pharma Marketing | Scoop.it
An effective pharma customer journey depends on developing sound customer personas to target directly.
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Spotlight On... Patient insights

Spotlight On... Patient insights | Pharma Marketing | Scoop.it
The second edition of our Spotlight On... eZine focusses on discussing how pharma can make patients part of the solution, through patient insights.
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HCP engagement: Blending accessibility with reliability

HCP engagement: Blending accessibility with reliability | Pharma Marketing | Scoop.it
Healthcare professionals these days are much more likely to be digital natives, so HCP engagement should include a blend of visibility and quality content.
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Why the pharma customer journey starts with content

Why the pharma customer journey starts with content | Pharma Marketing | Scoop.it
Creating content enables you to build trust and relationships, on which the pharma customer journey is largely based.
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Engaging content is all about emotion

Engaging content is all about emotion | Pharma Marketing | Scoop.it
Instil your healthcare content marketing with enough emotion to move your prospects to take action.
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Market access: are payers adversaries or partners?

Market access: are payers adversaries or partners? | Pharma Marketing | Scoop.it
Payers are the gatekeepers to improving patient outcomes. It is important that pharma meet their evidentiary needs for market access success:
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Pharma Guy's curator insight, June 9, 9:33 AM

At least important pharma industry association thinks payers are adversaries and has said so: “Former Washington Pol, Now CEO of BIO, Says Insurers Discriminate Against #Pharma”; http://sco.lt/7NhS53

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UK, Japan & USA initiatives to accelerate market access

UK, Japan & USA initiatives to accelerate market access | Pharma Marketing | Scoop.it
New pathways are emerging in individual countries that are designed to accelerate market access for patients who have unmet needs.
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Using storytelling as a medium for HCP engagement

Using storytelling as a medium for HCP engagement | Pharma Marketing | Scoop.it
Use storytelling as a way to create HCP engagement by targeting the hopes and dreams of a local health economy.
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Accelerate market access - EU regulatory initiatives

Accelerate market access - EU regulatory initiatives | Pharma Marketing | Scoop.it
EU regulatory initiatives can accelerate market access to new medicines
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Paying money for search marketing may be unnecessary

Paying money for search marketing may be unnecessary | Pharma Marketing | Scoop.it
KEY TAKEAWAY: Pharma marketers continue to allocate a lot of money to search marketing, but it may be a waste of precious budget dollars as users prefer organic search.
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Mapping content strategies to pharma lifecycle management

Mapping content strategies to pharma lifecycle management | Pharma Marketing | Scoop.it
Pharma should be ramping up their pharma lifecycle management (LCM) strategies. So how can you map content to the lifecycle?
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Get management buy-in for pharma content marketing

Get management buy-in for pharma content marketing | Pharma Marketing | Scoop.it
This blog gives 4 primary reasons why pharma need to embrace the new pharma content marketing landscape
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Why measuring emotion is vital for the pharma customer experience

Why measuring emotion is vital for the pharma customer experience | Pharma Marketing | Scoop.it
We discuss how an emotional connection to a brand is vital and why it should be measured to improve the pharma customer experience
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Why we need to bring empathy back into medical communications

Why we need to bring empathy back into medical communications | Pharma Marketing | Scoop.it
Medical communications requires you to bring more empathy to your communications
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Quentin Rst's curator insight, July 13, 5:26 AM
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Building understanding: A day in the life of a GP

Building understanding: A day in the life of a GP | Pharma Marketing | Scoop.it
Understanding what GPs deal with daily will help you to formulate an effective HCP engagement strategy that works for them
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How to access and engage with HCPs effectively

How to access and engage with HCPs effectively | Pharma Marketing | Scoop.it
HCP engagement requires the right mix of voice and content, plus knowledge of the channels to access, to reach the target audience effectively.
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NHS launches first ever augmented reality billboard campaign to show power of blood donations

NHS launches first ever augmented reality billboard campaign to show power of blood donations | Pharma Marketing | Scoop.it
In a bid to shake off the stigma that prevents many Brits from donating blood, NHS Blood and Transplant has today (18 May) launched an innovative campaign that allows donators to virtually fill up a bag of blood on major ad screens in both Birmingham and London.
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Spotlight On... The Pharma Customer Experience

Spotlight On... The Pharma Customer Experience | Pharma Marketing | Scoop.it
We’re shining our spotlight on the pharma customer experience. We discuss what customer experience for pharma means and who your audience is.
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The impact of austerity on global pharma pricing and access

The impact of austerity on global pharma pricing and access | Pharma Marketing | Scoop.it
Austerity, the aging population and the rising cost of therapeutics, means that healthcare has to evolve their global pharma pricing and access strategies.
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5 steps to a smart key opinion leader (KOL) strategy

5 steps to a smart key opinion leader (KOL) strategy | Pharma Marketing | Scoop.it
Discover how to build a relationship with the right key opinion leader to advocate for your pharmaceutical brand
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UK, Japan & USA initiatives to accelerate market access

UK, Japan & USA initiatives to accelerate market access | Pharma Marketing | Scoop.it
Regulatory initiatives to accelerate market access – UK, Japan and USA edition
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A diary of a diabetic chocoholic: A patient’s story

A diary of a diabetic chocoholic: A patient’s story | Pharma Marketing | Scoop.it

Dealing with a chronic illness isn’t easy. We know that. But do we really understand the extent of its effect on patients’ lives? Not just the big changes people have to make, but the every-day details we’re not privy to.

 

If we did, would patients’ still be searching for answers from unauthorised and unreliable sources, or would we be better prepared to help them deal with their illness the right way?

 

Take a sneak peek into the diary of our very own diabetic chocoholic and discover what it really feels like to live day-in day-out with a chronic illness, and how we could be doing more to help…

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How to conduct a pharma content audit

How to conduct a pharma content audit | Pharma Marketing | Scoop.it
Learn how a pharma content audit is essential for identifying whether your site delivers comprehensive, valuable information for digital engagement.
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A dame to prescribe for: An HCPs story

A dame to prescribe for: An HCPs story | Pharma Marketing | Scoop.it
You’re about to read what happened when one sales rep met a doctor who gave her the best advice any rep could ask for via digital storytelling
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How to build a trusted brand through pharma content marketing

How to build a trusted brand through pharma content marketing | Pharma Marketing | Scoop.it
Find out how a pharma content marketing strategy can create trust in your brand
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