Business: Economics, Marketing, Strategy
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Here's How Snapchat Advertising to Millennials Should Be Done

Here's How Snapchat Advertising to Millennials Should Be Done | Business: Economics, Marketing, Strategy | Scoop.it

Snapchat's Discover has been its road to success: According to Recode's Kurt Wagner, Snapchat is running ads at $100 clicks per minute (CPM), that is $100 per 1,000 views. With an extensive line of publishers updating daily, it is no surprise that Snapchat is now worth $19 billion, possibly more (Fortune).

With a daily line-up of paid publishers* such as Mashable, IGN, CNN and others (including its own Snapchat Channel), the free-to-download app is generating incredible amounts of ad revenue and content.

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Business: Economics, Marketing, Strategy
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Marketing & Strategy Developments October 2014 | LinkedIn

Marketing & Strategy Developments October 2014 | LinkedIn | Business: Economics, Marketing, Strategy | Scoop.it
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elfindrain's comment, October 26, 2015 2:04 AM
Great
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5 Secrets for Using MailChimp for Social Media

5 Secrets for Using MailChimp for Social Media | Business: Economics, Marketing, Strategy | Scoop.it

Creating content can be exhausting. Here are 5 secrets to using your email newsletters to enhance your social media content using MailChimp.

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How Digital Darwinism Changed Customer Experience - Brian Solis

How Digital Darwinism Changed Customer Experience - Brian Solis | Business: Economics, Marketing, Strategy | Scoop.it
What is experience? What is customer experience? Believe it or not, trying to answer these questions is where the future of digital transformation and experience design intersect. While I was in London at an event focused on innovation in customer experience, I filmed a short video for Oracle to explore the topic. A 20 minute conversation was edited down to a a one minute burst. Knowing that this would happen, I spoke in Twitter-like responses. I hope it helps you in some way…
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3 Steps to Bridging Online and Offline Marketing - Marketo

3 Steps to Bridging Online and Offline Marketing - Marketo | Business: Economics, Marketing, Strategy | Scoop.it

40% of web searchers make a purchase after being influenced by an offline channel. Start closing the gap between online and offline efforts.

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4 effective local positioning strategies you're overlooking

4 effective local positioning strategies you're overlooking | Business: Economics, Marketing, Strategy | Scoop.it

Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success.

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How To Start A Successful Blog & Crush Your Marketing Goals

How To Start A Successful Blog & Crush Your Marketing Goals | Business: Economics, Marketing, Strategy | Scoop.it

Starting a blog for your business from scratch isn't easy. Follow this guide to learn how to start a successful blog from planning to launch.

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Getting Local Store Locator SEO Right

Getting Local Store Locator SEO Right | Business: Economics, Marketing, Strategy | Scoop.it

If you're a medium to large business with tons of locations, making sure customers find the correct local storefronts can have different rules. This post answers all your questions about getting store locator SEO right!

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5 Winning Strategies for Using Human-Driven Lead Nurturing

5 Winning Strategies for Using Human-Driven Lead Nurturing | Business: Economics, Marketing, Strategy | Scoop.it

Lead nurturing requires human involvement. This post explains how to build real relationships with prospects by going beyond automation.

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Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Why The Facebook Ecosystem Dominates Social Media Budgets {research} | Business: Economics, Marketing, Strategy | Scoop.it

This research reveals just how dominant the Facebook ecosystem has become in marketers' paid social amplification budgets.

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Matt Morris's curator insight, May 22, 9:24 PM

How social media giant Facebook plays a role in the economy.

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How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality

How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality | Business: Economics, Marketing, Strategy | Scoop.it

Discover 6 tips and processes for managing the quality of your email marketing sends.

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3 Ways to Use Psychology in Your Social Media Marketing : Social Media Examiner

3 Ways to Use Psychology in Your Social Media Marketing : Social Media Examiner | Business: Economics, Marketing, Strategy | Scoop.it

Looking for ways to connect with fans on a deeper level? Discover three ways to use psychology in your social media marketing.

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#SocialMedia Marketing Tips: How to Create a Successful Ad on Facebook [INFOGRAPHIC]

#SocialMedia Marketing Tips: How to Create a Successful Ad on Facebook [INFOGRAPHIC] | Business: Economics, Marketing, Strategy | Scoop.it

Facebook advertising is an important part of a social media marketer's toolkit. This primer on Facebook Ads will help.

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Dramatic changes in the use of Social Media - Smart Insights Digital Marketing Advice

Dramatic changes in the use of Social Media - Smart Insights Digital Marketing Advice | Business: Economics, Marketing, Strategy | Scoop.it
The way people use social sharing is changing markedly. Does this mean the 'collapse of context'? That we see changes in the way people use social networks. Marketing topic(s):Social media analytics. Advice by Robert Allen.
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How Social Media is Quietly (Yet Radically) Changing the Way We Buy Stuff

How Social Media is Quietly (Yet Radically) Changing the Way We Buy Stuff | Business: Economics, Marketing, Strategy | Scoop.it

The way people learn about products, evaluate them, buy them, and interact with companies are being mediated today by social media.

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On-Page SEO 101: Ultimate Guide to Optimizing a Web Page

On-Page SEO 101: Ultimate Guide to Optimizing a Web Page | Business: Economics, Marketing, Strategy | Scoop.it

The ultimate goal for on-site SEO is to have a site that both ranks and converts. Follow these guidelines and you will be one step closer to having more of the right kind of (converting) search traffic.

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Use of customer journey analysis and improvement techniques [#ChartoftheDay] - Smart Insights Digital Marketing Advice

Use of customer journey analysis and improvement techniques [#ChartoftheDay] - Smart Insights Digital Marketing Advice | Business: Economics, Marketing, Strategy | Scoop.it

Improving your online customer journeys is critical both to boost conversion rates and to improve customer experience to boost customer loyalty. So when experiences are optimised, it's one of those rare improvements that can boost revenues in both the short and long term.

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Why Snapchat is Revolutionizing Digital Marketing | Marketing Technology

Why Snapchat is Revolutionizing Digital Marketing | Marketing Technology | Business: Economics, Marketing, Strategy | Scoop.it

Why Snapchat is Revolutionizing Digital Marketing by Ismael El-Qudsi on Marketing Technology

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Who's responsible for educating your B2B marketers? - Heinz Marketing

Who's responsible for educating your B2B marketers? - Heinz Marketing | Business: Economics, Marketing, Strategy | Scoop.it

They are (or depending on who’s reading this, YOU are).


Sure, it’s in your best interest as a manager or employer to give your emerging B2B marketers access to all the training they want and need. Send them to conferences, encourage and facilitate learning amongst peers. That learning never ends, no matter how long you’ve been doing it.

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4 Lessons learned from super niche marketing

4 Lessons learned from super niche marketing | Business: Economics, Marketing, Strategy | Scoop.it

Mars Dorian shares four niche marketing lessons he learned from targeting his audience while writing his latest sci-fi book.

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B2B Marketing: Toshiba America Medical Systems conducts a unified messaging overhaul to distinguish itself in the marketplace

B2B Marketing: Toshiba America Medical Systems conducts a unified messaging overhaul to distinguish itself in the marketplace | Business: Economics, Marketing, Strategy | Scoop.it

When the Affordable Care Act was signed into law, Toshiba America Medical Systems took it as a precipitating event to adapt to a changing marketplace. It was decided that a unified messaging overhaul was needed, preceded by exhaustive qualitative and quantitative research with customers.


See how the Toshiba team was able to distinguish its messaging in the marketplace with an integrated focus on customer voice.

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Matt Morris's curator insight, May 22, 9:23 PM

Supple and Demand in a Market Economy Article: Toshiba listening to their customers and providing them with the resources they want.

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41 of the Best Free Marketing Tools for Smart Marketers | Buffer Blog

41 of the Best Free Marketing Tools for Smart Marketers | Buffer Blog | Business: Economics, Marketing, Strategy | Scoop.it

Check out our can't-miss list of the 41 best free marketing tools that make for great alternatives to the most popular paid marketing tools and services:

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#110: Beating Facebook’s Algorithm - and More Facebook Ad Tips - Amy Porterfield

#110: Beating Facebook’s Algorithm - and More Facebook Ad Tips - Amy Porterfield | Business: Economics, Marketing, Strategy | Scoop.it
Are you getting the most out of your Facebook ad efforts? As promised in episode 104, my good friend Rick Mulready is back and we are continuing the conversation about Facebook ads. This week we tackle how to make your Facebook ads work for you, how you can leverage Facebook algorithms, and a couple of ... Click to Read More
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5 Ways Inbound Marketing Helps Market To Companies That Are NOT Searching For You

5 Ways Inbound Marketing Helps Market To Companies That Are NOT Searching For You | Business: Economics, Marketing, Strategy | Scoop.it

Inbound marketing works for people who are NOT searching for you just as well as for people who are. Find out what tactics work to target your prospects.

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How Social Media is Changing the Customer Journey (and What That Means)

How Social Media is Changing the Customer Journey (and What That Means) | Business: Economics, Marketing, Strategy | Scoop.it

Social media has completely transformed your customers’ buying patterns and the way you do business. Curious about how?

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The Ultimate Guide To Generating Leads Through Social Media

The Ultimate Guide To Generating Leads Through Social Media | Business: Economics, Marketing, Strategy | Scoop.it

Social media is so amazing for reading the news, connect with friends and meet new people - and for generating leads. Here is how to get it right.

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Five Tips to Create the Perfect Mobile Responsive Website - V3B: Marketing and Social Media Agency

Five Tips to Create the Perfect Mobile Responsive Website - V3B: Marketing and Social Media Agency | Business: Economics, Marketing, Strategy | Scoop.it

A mobile first mindset for your business website is critical. Here’s how to do it.

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