It easier said than done but upfront, this looks much like a disaster than a design overhaul. Often its said, the road to hell is paved with good intentions. And we don’t want to doubt what Uber was upto, just the outcome seems a bit awry and what better but to learn from others ahead of us.
But understandably, it is one of the better honest efforts in recent times in making a significant change in brand design. Lets look at that in detail, first.