Business: Economics, Marketing, Strategy
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A Practitioner’s Guide to Net Promoter Score (Guest Post)

A Practitioner’s Guide to Net Promoter Score (Guest Post) | Business: Economics, Marketing, Strategy | Scoop.it
[Dear readers, this essay is about the practical aspects of measuring Net Promoter Score, an important metric that often correlates strongly with word-of-mouth virality. Sachin Rekhi, the author, has
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Marketing & Strategy Developments October 2014 | LinkedIn

Marketing & Strategy Developments October 2014 | LinkedIn | Business: Economics, Marketing, Strategy | Scoop.it
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elfindrain's comment, October 26, 2015 2:04 AM
Great
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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

A Simple Guide to Mastering the Basics of Effective Social Media Advertising | Business: Economics, Marketing, Strategy | Scoop.it

Learn the basics of social media advertising to get campaigns up and running in no time.

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2016 Social Media Marketing Industry Report : Social Media Examiner

2016 Social Media Marketing Industry Report : Social Media Examiner | Business: Economics, Marketing, Strategy | Scoop.it

In our eighth-annual social media study, more than 5,000 marketers reveal where they focus their social media efforts.

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Facebook Branded Content Policy : What Marketers Need To Know - V3B: Marketing and Social Media Agency

Facebook Branded Content Policy : What Marketers Need To Know - V3B: Marketing and Social Media Agency | Business: Economics, Marketing, Strategy | Scoop.it

Facebook introduced its new Branded Content Policy to address the growing placement of what is often called sponsored content placement. Here’s what you need to know.

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6 Ways to Grow Your Instagram Advertising Strategy

6 Ways to Grow Your Instagram Advertising Strategy | Business: Economics, Marketing, Strategy | Scoop.it

Building an Instagram advertising strategy is becoming the key to a successful social campaign, with the platform boasting over 400 million active users per month and an average of 80 million photos posted per day.


The platform’s current per-follower engagement rate is 4.21 percent. That said, it takes a bit more than publishing attractive photos to […]

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5 Secrets for Using MailChimp for Social Media

5 Secrets for Using MailChimp for Social Media | Business: Economics, Marketing, Strategy | Scoop.it

Creating content can be exhausting. Here are 5 secrets to using your email newsletters to enhance your social media content using MailChimp.

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How Digital Darwinism Changed Customer Experience - Brian Solis

How Digital Darwinism Changed Customer Experience - Brian Solis | Business: Economics, Marketing, Strategy | Scoop.it
What is experience? What is customer experience? Believe it or not, trying to answer these questions is where the future of digital transformation and experience design intersect. While I was in London at an event focused on innovation in customer experience, I filmed a short video for Oracle to explore the topic. A 20 minute conversation was edited down to a a one minute burst. Knowing that this would happen, I spoke in Twitter-like responses. I hope it helps you in some way…
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3 Steps to Bridging Online and Offline Marketing - Marketo

3 Steps to Bridging Online and Offline Marketing - Marketo | Business: Economics, Marketing, Strategy | Scoop.it

40% of web searchers make a purchase after being influenced by an offline channel. Start closing the gap between online and offline efforts.

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4 effective local positioning strategies you're overlooking

4 effective local positioning strategies you're overlooking | Business: Economics, Marketing, Strategy | Scoop.it

Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success.

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How To Start A Successful Blog & Crush Your Marketing Goals

How To Start A Successful Blog & Crush Your Marketing Goals | Business: Economics, Marketing, Strategy | Scoop.it

Starting a blog for your business from scratch isn't easy. Follow this guide to learn how to start a successful blog from planning to launch.

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Getting Local Store Locator SEO Right

Getting Local Store Locator SEO Right | Business: Economics, Marketing, Strategy | Scoop.it

If you're a medium to large business with tons of locations, making sure customers find the correct local storefronts can have different rules. This post answers all your questions about getting store locator SEO right!

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5 Winning Strategies for Using Human-Driven Lead Nurturing

5 Winning Strategies for Using Human-Driven Lead Nurturing | Business: Economics, Marketing, Strategy | Scoop.it

Lead nurturing requires human involvement. This post explains how to build real relationships with prospects by going beyond automation.

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Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Why The Facebook Ecosystem Dominates Social Media Budgets {research} | Business: Economics, Marketing, Strategy | Scoop.it

This research reveals just how dominant the Facebook ecosystem has become in marketers' paid social amplification budgets.

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Matt Morris's curator insight, May 22, 9:24 PM

How social media giant Facebook plays a role in the economy.

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4 Ways Small Businesses Can Stand Out on Social Media - Social Media Week

4 Ways Small Businesses Can Stand Out on Social Media - Social Media Week | Business: Economics, Marketing, Strategy | Scoop.it

The saying that “any press is good press” isn’t necessarily true in the world of social media. Getting recognized for the wrong reasons can prove costly to your brand.

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Twitter Update: Character Count, @replies, Images Changes Coming Soon

Twitter Update: Character Count, @replies, Images Changes Coming Soon | Business: Economics, Marketing, Strategy | Scoop.it

Learn all about the huge changes that a new Twitter update is making to character counts, @replies, images & retweeting and how it all affects marketers:

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The 8 Best Sales Tools for Small Businesses

The 8 Best Sales Tools for Small Businesses | Business: Economics, Marketing, Strategy | Scoop.it

These eight sales tools are essential for any small business owner.

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KPIs for measuring Brand Marketing - Smart Insights Digital Marketing Advice

KPIs for measuring Brand Marketing - Smart Insights Digital Marketing Advice | Business: Economics, Marketing, Strategy | Scoop.it

Think beyond views when measuring the impact of your brand videos


Sometimes 'Brand Awareness' gets a bad press as an indicator of marketing effectiveness. It's easy to see why, after all, just because I'm aware of your brand, it doesn't mean your marketing has been all that successful in driving demand or sales for a product. To give a trite example, I'm aware of Donald Trump, North Korea and Protein World. It doesn't mean I like any of them. Nor does it mean I'd ever buy from them.

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How Social Media is Quietly (Yet Radically) Changing the Way We Buy Stuff

How Social Media is Quietly (Yet Radically) Changing the Way We Buy Stuff | Business: Economics, Marketing, Strategy | Scoop.it

The way people learn about products, evaluate them, buy them, and interact with companies are being mediated today by social media.

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donhornsby's curator insight, May 24, 9:06 AM
(From the article): Forget what you know about customer experience 

It’s no longer news that social media is everywhere. The average user logs in for nearly 1.7 hours every day, or 12 hours a week, according to GlobalWebIndex. By some accounts, millennials watch more YouTube than TV. But what’s easy to miss—at least from inside big companies—is how fundamentally social media has already changed how we spend not just our time but our money. While we’ve been busy watching cat videos, social platforms have quietly turned nearly every aspect of customer experience on its head. The way people learn about products, evaluate them, buy them, and interact with companies are being mediated today by social media. Nor are businesses themselves, for the most part, driving this shift; much of the time, they’re catching up to it. It’s one thing to see the stats on this digital transformation (and there are plenty), but it’s another to experience it firsthand when you least expect it—like when you’re shopping for a Roomba. Now, I’m an early adopter when it comes to technology, and I live and breathe social media at Hootsuite. But for businesses that are just testing the social media waters, my little Roomba saga may shed some light on how Twitter, Facebook, and other networks are quietly and radically reshaping the timeless march long known as the customer journey. To be clear, I’m definitely not a paid Roomba spokesperson, and this shift applies to far more than just robotic vacuums.
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On-Page SEO 101: Ultimate Guide to Optimizing a Web Page

On-Page SEO 101: Ultimate Guide to Optimizing a Web Page | Business: Economics, Marketing, Strategy | Scoop.it

The ultimate goal for on-site SEO is to have a site that both ranks and converts. Follow these guidelines and you will be one step closer to having more of the right kind of (converting) search traffic.

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Use of customer journey analysis and improvement techniques [#ChartoftheDay] - Smart Insights Digital Marketing Advice

Use of customer journey analysis and improvement techniques [#ChartoftheDay] - Smart Insights Digital Marketing Advice | Business: Economics, Marketing, Strategy | Scoop.it

Improving your online customer journeys is critical both to boost conversion rates and to improve customer experience to boost customer loyalty. So when experiences are optimised, it's one of those rare improvements that can boost revenues in both the short and long term.

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Why Snapchat is Revolutionizing Digital Marketing | Marketing Technology

Why Snapchat is Revolutionizing Digital Marketing | Marketing Technology | Business: Economics, Marketing, Strategy | Scoop.it

Why Snapchat is Revolutionizing Digital Marketing by Ismael El-Qudsi on Marketing Technology

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Who's responsible for educating your B2B marketers? - Heinz Marketing

Who's responsible for educating your B2B marketers? - Heinz Marketing | Business: Economics, Marketing, Strategy | Scoop.it

They are (or depending on who’s reading this, YOU are).


Sure, it’s in your best interest as a manager or employer to give your emerging B2B marketers access to all the training they want and need. Send them to conferences, encourage and facilitate learning amongst peers. That learning never ends, no matter how long you’ve been doing it.

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4 Lessons learned from super niche marketing

4 Lessons learned from super niche marketing | Business: Economics, Marketing, Strategy | Scoop.it

Mars Dorian shares four niche marketing lessons he learned from targeting his audience while writing his latest sci-fi book.

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B2B Marketing: Toshiba America Medical Systems conducts a unified messaging overhaul to distinguish itself in the marketplace

B2B Marketing: Toshiba America Medical Systems conducts a unified messaging overhaul to distinguish itself in the marketplace | Business: Economics, Marketing, Strategy | Scoop.it

When the Affordable Care Act was signed into law, Toshiba America Medical Systems took it as a precipitating event to adapt to a changing marketplace. It was decided that a unified messaging overhaul was needed, preceded by exhaustive qualitative and quantitative research with customers.


See how the Toshiba team was able to distinguish its messaging in the marketplace with an integrated focus on customer voice.

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Matt Morris's curator insight, May 22, 9:23 PM

Supple and Demand in a Market Economy Article: Toshiba listening to their customers and providing them with the resources they want.

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41 of the Best Free Marketing Tools for Smart Marketers | Buffer Blog

41 of the Best Free Marketing Tools for Smart Marketers | Buffer Blog | Business: Economics, Marketing, Strategy | Scoop.it

Check out our can't-miss list of the 41 best free marketing tools that make for great alternatives to the most popular paid marketing tools and services:

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#110: Beating Facebook’s Algorithm - and More Facebook Ad Tips - Amy Porterfield

#110: Beating Facebook’s Algorithm - and More Facebook Ad Tips - Amy Porterfield | Business: Economics, Marketing, Strategy | Scoop.it
Are you getting the most out of your Facebook ad efforts? As promised in episode 104, my good friend Rick Mulready is back and we are continuing the conversation about Facebook ads. This week we tackle how to make your Facebook ads work for you, how you can leverage Facebook algorithms, and a couple of ... Click to Read More
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