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How Social Media Changed the Way We Consume News [Infographic]

How Social Media Changed the Way We Consume News [Infographic] | The Secret of Social Media | Scoop.it

Social media is fast becoming one of the main destinations for news online. An infographic created by the University of Florida Online, explores the evolution of the news industry and the way news is consumed.

In 2012 there were 2.4 billion Internet users, and 1.4 billion of them were using social media. Nearly 50 percent of Internet users surveyed said they regularly or occasionally heard about a breaking story on social media before it broke on mainstream sources. In fact, since 2009, social media buzz has resulted in a 57 percent increase in traffic to news sites.

Now online dominates the news market, with 64.5 percent of people going to official sites like The New York Times to get their news. Surprisingly, nearly 30 percent of people still get their news from the papers, but social media is hot on print’s heels with 27.7 percent of consumers.

Find more details at the link.


Via Lauren Moss
Sara Prendergast's insight:

Social media is incredibly important for the exchange of news. This infographic shows the evolution of news in social media, and what made it the important source of information it is today.

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BlairEvanBall's curator insight, February 21, 4:38 PM

Social Media is closing in on print media as consumers choice for news. Online news has exploded, and is probably one of the reasons why Facebook continues to push NEWS in their news feed.

We as consumers seem to be hungry for news as it happens, and Social Media plays a big role in the delivery of content.

Mr Tozzo's curator insight, February 26, 4:12 AM
How Social Media Changed the Way We Consume News [Infographic]
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How to Stand Out on LinkedIn

How to Stand Out on LinkedIn | The Secret of Social Media | Scoop.it
With the professional network becoming a powerhouse, people need to step up their game to get noticed. Here are a few easy ways to do so.
Sara Prendergast's insight:

This article gives 5 easy tips on how to make your profile easier to find on LinkedIn. LinkedIn can be a great resource if used correctly. There are so many profiles out there that it is easy to become lost. Following these steps will make you standout to potential employers, and help you get the most out of your LinkedIn.

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8 Apps to Help With Social Media Marketing

8 Apps to Help With Social Media Marketing | The Secret of Social Media | Scoop.it
Digital marketing is an essential part of reaching out to potential customers across the globe. These 8 helpful apps can get you on your way to Social Media Marketing
Sara Prendergast's insight:

With all the different platforms, a modern day social media strategy can be hard to manage. This article lists eight different apps that can help you organize your social media presence.

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50 Realistic Social Media Tips

50 Realistic Social Media Tips | The Secret of Social Media | Scoop.it

After years of being in this industry, I have seen a lot. Changes, improvements, trends and scary little secrets that still tend to shock me even though I should be numb to it by now. Though I have never read a book or taken any classes on social media marketing, I sure have done a lot of it as an individual, then an agency and now as a brand.

Robert M. Caruso


Via Ivo Nový
Sara Prendergast's insight:

This article takes a very frank look at social media and how we market. It gives some great tips on how not to get fooled into following the "next best thing" in social media marketing.

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Integrating Social Media Into Marketing

Integrating Social Media Into Marketing | The Secret of Social Media | Scoop.it
Social media sites like Facebook, LinkedIn, and Google+ can be high efficiency platforms that serve as a hub for all your social media engagement activities. Video and photo sharing sites ...
Sara Prendergast's insight:

This shows eight different ways to integrate social media use into your current marketing structure. Social media used on it's own is not very effective, but combined with other forms of marketing, it can help enhance your marketing campaigns.

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How Men And Women Stack Up On Social Media (Infographic)

How Men And Women Stack Up On Social Media (Infographic) | The Secret of Social Media | Scoop.it
Men and women have different tastes when it comes to social media, and a new infographic from Finances Online takes a look at our various habits. While men are more likely to use social media for bus…
Sara Prendergast's insight:

This is an interesting take on how men and women differ in their use of social media. Information like this can allow business to better market to their target audience.

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Feeding the Addiction: Content Marketing Lessons from Candy Crush Saga

Feeding the Addiction: Content Marketing Lessons from Candy Crush Saga | The Secret of Social Media | Scoop.it
Sara Prendergast's insight:

This brings an interesting perspective in learning marketing lessons from Candy Crush, of all places. It shows how we can use the same strategies used by these addictive games for marketing content to our audiences.

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The technologies of public relations are on their way.... | ZDNet

The technologies of public relations are on their way.... | ZDNet | The Secret of Social Media | Scoop.it
PR firms are missing a vital component in their operations.
Sara Prendergast's insight:

This article explains how PR firms need to catch up with and embrace new technologies in order to do their jobs to their full capacity.

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What Justin Bieber's Twitter Hack Teaches Us About Social Media Security

What Justin Bieber's Twitter Hack Teaches Us About Social Media Security | The Secret of Social Media | Scoop.it
Justin Bieber's 50 million follower strong Twitter account was hijacked briefly a couple of days ago and now that the dust has settled it seems like a good opportunity to review how these attacks happen and what all of us (pop stars included) should learn about Twitter security. I'll briefly recount [...]
Sara Prendergast's insight:

While most articles focus on how to best use your Titter accounts, this article focuses on how to secure it. Getting your Twitter account hacked can be not only annoying, but detrimental to someone if not handled properly. Here are 8 tips on how to keep your social media safe. 

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7 Tips for Igniting Your Content With Social Media

7 Tips for Igniting Your Content With Social Media | The Secret of Social Media | Scoop.it
"Content is fire. Social media is gasoline."
Jay Baer uses this analogy to explain the idea that content is the main substance in any digital marketing campaign; social media ch...
Sara Prendergast's insight:

This article explains how to get people excited about your content, wherever you're sharing it. The point of posting on social media is for people to see and share your content. This provides 7 great tips on how to maximize the potential of your content.

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The 36 Rules Of Social Media (Infographic)

The 36 Rules Of Social Media (Infographic) | The Secret of Social Media | Scoop.it
Fast Company produced this infographic about the 36 Rules of Social Media, very simple straightforward advice from professionals in the field (see the list of contributors at the bottom).

Via Brian Yanish - MarketingHits.com
Sara Prendergast's insight:

A short and to the point infographic with 36 tips for social media. This is very helpful and a quick read!

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How Social Media Changed the Way We Consume News [Infographic]

How Social Media Changed the Way We Consume News [Infographic] | The Secret of Social Media | Scoop.it

Social media is fast becoming one of the main destinations for news online. An infographic created by the University of Florida Online, explores the evolution of the news industry and the way news is consumed.

In 2012 there were 2.4 billion Internet users, and 1.4 billion of them were using social media. Nearly 50 percent of Internet users surveyed said they regularly or occasionally heard about a breaking story on social media before it broke on mainstream sources. In fact, since 2009, social media buzz has resulted in a 57 percent increase in traffic to news sites.

Now online dominates the news market, with 64.5 percent of people going to official sites like The New York Times to get their news. Surprisingly, nearly 30 percent of people still get their news from the papers, but social media is hot on print’s heels with 27.7 percent of consumers.

Find more details at the link.


Via Lauren Moss
Sara Prendergast's insight:

Social media is incredibly important for the exchange of news. This infographic shows the evolution of news in social media, and what made it the important source of information it is today.

more...
BlairEvanBall's curator insight, February 21, 4:38 PM

Social Media is closing in on print media as consumers choice for news. Online news has exploded, and is probably one of the reasons why Facebook continues to push NEWS in their news feed.

We as consumers seem to be hungry for news as it happens, and Social Media plays a big role in the delivery of content.

Mr Tozzo's curator insight, February 26, 4:12 AM
How Social Media Changed the Way We Consume News [Infographic]
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The 80-20 rule in social media (Infographic)

The 80-20 rule in social media (Infographic) | The Secret of Social Media | Scoop.it
After yesterday's article on the Pareto Principle, I decided to create an infographic to make the information I had shared a little more interactive. I hope you will find it useful.

Via Cendrine Marrouat - www.socialmediaslant.com
Sara Prendergast's insight:

This infographic is a quick and easy way to understand the basics of the Pareto Principle as it pertains to social media.

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Nicole Paquet's curator insight, March 3, 4:54 PM

This article delved into the idea behind the Pareto Principle, which is more commonly known as the 80/20 rule. Although this concept can be applied to anything in people’s lives, it relates to social media in what businesses should be focusing on. For instance, it is generally the very loyal and involved 20% of your customers who are going to drive more of your sales than say the remaining 80% who are also a part of your target market. Learning how to hone in on the exact customers who are going to make a real difference is the key to being successful. This does not mean that the consumers who are not as involved need to be forgotten about but rather, they do not require as much attention since their actions are not going to heavily influence the health of a business. This rule can also help companies in balancing the things that matter most to them. For instance, using the 80/20 concept for social media can aid people in finding the perfect amount of what content they’re posting. Perhaps the larger portion of their postings are curated from other respected sites and a smaller amount of statuses or tweets actually pertain to the company themselves. Overall, the 80/20 rule is a handy tool when it comes to understanding what a company should exactly be focusing on and eliminating any time waste could allow businesses to be able to further engage when it is really going to make a difference and with who it Is actually going to be with.

 

 

Cendrine Marrouat - www.socialmediaslant.com's comment, March 8, 6:07 PM
Thank you all SO much for sharing my infographic!
Philippe-Didier Gauthier's curator insight, March 11, 4:30 AM

#Socialisation. La loi de Pareto (20/80) appliquée aux médias sociaux ?

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The World of Social Media Monitoring & Analytics [infographic]

The World of Social Media Monitoring & Analytics  [infographic] | The Secret of Social Media | Scoop.it
This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions.

Via Lauren Moss
Sara Prendergast's insight:

This article shows the 14 best analytic tools for social media. Social Media is constantly growing, as the info graphic show, and this shows the best tools to use for marketing.

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Jean-Marie Grange's curator insight, March 20, 10:43 AM

All the tools to monitor and analyze your social media activities. Nice infographic

Marianne Naughton's curator insight, March 27, 9:28 AM

Let Others Stay Up On Social Media

Carole Borie's curator insight, April 2, 10:44 PM

Analytics tools to improve your business on the Web

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SEO for Beginners: What it Is, Why it Matters & How it Works

SEO for Beginners: What it Is, Why it Matters & How it Works | The Secret of Social Media | Scoop.it
We harp on about SEO (search engine optimisation) a lot here, it's been an integral part of the growth of our business from a one man band in the spare bedroom to an actual company with an office a...
Sara Prendergast's insight:

This article clearly explains the usually complicated concept of search engine optimization. A very clear, concise, and quick infographic that is definitely worth a read. 

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The Length of a Headline

The Length of a Headline | The Secret of Social Media | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
Sara Prendergast's insight:

This shows what the ideal length of a post or headline should be on multiple social media platforms. Very informative and somewhat surprising.

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The Business Rules of Instagram

The Business Rules of Instagram | The Secret of Social Media | Scoop.it
Now that you know the rules for posting on Facebook, Twitter, and Pinterest, lets discuss Instagram. Instagram is a visual social platform (with over 150 million active users), where users capture, c…
Sara Prendergast's insight:

Instagram has become a huge outlet for customer interaction. If used in the right way, it can be a great marketing platform for businesses. This article gives 10 different tips on how to get the most out of your Instagram account.

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What if Everything You Know About Social Media Marketing is Wrong?

What if Everything You Know About Social Media Marketing is Wrong? | The Secret of Social Media | Scoop.it
Sara Prendergast's insight:

An article addressing the realities of social media in relation to brand marketing. A very interesting take on the impact, or lack there of, of current social media marketing strategies.

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Social Media in a Nutshell an infographic

Social Media in a Nutshell an infographic | The Secret of Social Media | Scoop.it
Social Media in a Nutshell an infographic Social Media is a fast growing industry and it can be hard to follow.
Sara Prendergast's insight:

A good way to look at just how quickly social media outlets have grown and how large they are today.

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Social media in numbers (March 2014)

Social media in numbers (March 2014) | The Secret of Social Media | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.
Sara Prendergast's insight:

Interesting article containing demographics and statistics about various popular social media outlets.

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How to choose between Facebook and LinkedIn - JulienRio.com

How to choose between Facebook and LinkedIn - JulienRio.com | The Secret of Social Media | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.
Sara Prendergast's insight:

A comprehensive comparison between Facebook and LinedIn in relation to marketing tactics. 

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These 7 Tips Will Supercharge Your Social Media Strategies

These 7 Tips Will Supercharge Your Social Media Strategies | The Secret of Social Media | Scoop.it
Move beyond brand exposure to real business benefits and supercharge your social media strategies with these actionable tips.
Sara Prendergast's insight:

This article addresses how to create your social media strategy for businesses and how to use the different tools available to your advantage. 

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What Small Businesses Should Know [Infographics]

What Small Businesses Should Know [Infographics] | The Secret of Social Media | Scoop.it
Data is the future of marketing. Numbers dictate and align business strategies with opportunities in the marketplace. They are an invaluable storytelling tool, and the lifeblood of your business.

Via Brian Yanish - MarketingHits.com
Sara Prendergast's insight:

This infographic explains the importance of using images in trying to make a point. We are visual learners and sharing images via social media can be a great way to  reach our customer base.

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Carlos Polaino Jiménez's curator insight, March 11, 11:32 AM

Importante. La mayoría de las empresas son PYMES

Michelle Gilstrap's curator insight, March 11, 2:03 PM

Good Infographic about Data and Color

Pixolution Studios's curator insight, April 21, 4:15 PM

Why create an infographic? What Small Businesses Should Know [Infographics] | @scoopit via @digitalassetman http://sco.lt/...

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The age of curation: From abundance to discovery

The age of curation: From abundance to discovery | The Secret of Social Media | Scoop.it

As power shifts to consumers—who can program their own content using powerful technology and simple interfaces—curation moves out of the hands of professionals and into communities, platforms and algorithms. 


Via Guillaume Decugis
Sara Prendergast's insight:

In the new world of abundance of information, responsibility is now shifting to consumers. This article shows the new importance of curation in breaking through the mess, and showing us what we're really interested in.

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mark ivey 's curator insight, March 9, 12:31 PM

Excellent piece filled with stats and studies illustrating how content creation, distribution and curation are shifting...more consumer driven, from multiple platforms and players, and more automation. Companies will be challenged to stay on top of these trends, and continue creating high quality, consumer focused content that "surprises" its readers (vs churning out predictable content). Creativity and innovation will be even more critical as we move ahead...

David Enríquez's curator insight, March 18, 5:31 AM
Los resultados de la encuesta destacan tres tendencias clave en 2013: 1. El aumento del consumo individual y social impulsado por smartphones y tablets.2. El fin de la escasez de contenidos, la distribución digital logra la ubicuidad.3. Un alejamiento de la propiedad habilitada por redes "always-on".
Carolyn Black's curator insight, March 20, 7:11 AM

Fascinating data-driven information about online curation.

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29 Social Media Tools Recommended by the Pros

29 Social Media Tools Recommended by the Pros | The Secret of Social Media | Scoop.it
Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today.

Via Brian Yanish - MarketingHits.com
Sara Prendergast's insight:

25 social media tools that can be used to enhance your social media. You've probably never heard of most of these, I know I hadn't, but these can help expand your professional portfolio, as well as make your life easier. These are brought to you straight from the pros and are sure to be helpful!

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Bart van Maanen's curator insight, February 26, 5:52 AM

Een flinke lijst met nieuw of aanbevolen social media gereedschap. Kijk eens of er iets voor je bij zit dat je kan helpen. Het is wel een potentiële tijdvreter, dit lijstje, dus misschien even de link bewaren. ;-)

Martin (Marty) Smith's curator insight, February 26, 8:41 PM

Many of these tools new to me. Nimble, Harvest and BuzzFork look cool. M

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INFOGRAPHIC: The value of a Twitter follower - Mobile Entertainment

INFOGRAPHIC: The value of a Twitter follower - Mobile Entertainment | The Secret of Social Media | Scoop.it
INFOGRAPHIC: The value of a Twitter follower
Mobile Entertainment
72 per cent of followers on Twitter are likely to make a purchase after following a company.
Sara Prendergast's insight:

This explains the importance of Twitter followers on businesses. This infographic shows how one follower can lead to a large amount of opportunities for the business. Using social media is essential for businesses to succeed in the current market. This article helps explain the benefits that just one person can bring to your business.

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