With Google always aiming to improve the quality of its SERPs, it is becoming more and more important to develop link building strategies that will get you featured in highly trusted websites. The most popular such strategy is creating an... 
Probably not unlike you, we use a cadre of different tools to help us create websites and products we’re proud of. Every year it seems that this list morphs, evolves, shrinks and grows. So we thought, ‘Hey, it might be valuable to some people to get a look at how we build things and the tools that we use to get the job done.’ We looked at every step of our development process and highlighted our favorite technologies every step of the way. These divisions aren’t meant as hard and fast rules; but rather groupings that can help you if you’re looking for a tool to find efficiencies, process improvements or work product for a particular phase.
39 WEB APPS AND TOOLS WE USE TO CREATE WEBSITES
MEETING, BRAINSTORMING, STRATEGY
Read more: http://bit.ly/KMGb4d Via Martin Gysler 
Wordpress is currently the most popular weblog software in the world since millions of bloggers use it to power up either their blogs or their dynamic websites. 
Giuseppe Mauriello: This is an article by Neil Patel, the co-founder of KISSmetrics, published from SEOmoz Blog about semantic keyword research to help you focus your content and and improve your rankings.
Here is some key points that I excerpted from the article intro: "From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.
Keywords remain important to your content and link strategies. But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.
Semantic search is technology that tries to determine what users mean when they type in a certain keyword.
In your SEO campaigns semantic search means you will have to identify the right keywords based upon user intent in the real world…and then create content around those terms.
Having a database of semantic keywords to create high-converting blog posts is one advantage…but there are other benefits: - Higher click-through rate... - Lower minimum bids... - Higher quality score...
Employing a semantic keyword plan is crucial. But how do you come up with those keywords? Here are five approaches to use…including recommended tools.
1) Using Google advanced search... 2) Semantic keyword research with bookmarking tags... 3) Building a semantic keyword cloud through social monitoring tools... 4) Optimizing semantic keywords around trends... 5) Gathering semantic keywords through social search...
Keep in mind that as much as semantic keyword research is about finding actual keywords you can use in your SEO campaigns…it’s just as much about building a complete profile of your target customer. And the better you can understand your target customer the better your campaign results will be!..."
Each element is analyzed with more information, examples and many tools. Check out the full and interesting article here: http://j.mp/IsHyWX
Via Giuseppe Mauriello 
Semantic Keyword Grouping is a very important topic for anyone who wants to put everything on his side. Whether you are active in the marketing, sale or any other field, what counts are the visits to your blog and / or website. Maybe this tool can help you in your effort. [note mg]
I've published another post about semantic research on my Social Media topic here: http://bit.ly/Jw2OJB
Group keywords semantically and see important PPC results like improved relevance, a better quality score, and a stronger click through rate with WordStream.
Grouping keywords semantically is the key to a successful, well-organized pay-per-click ad campaign. But what exactly is semantic keyword grouping? It's the process of organizing keywords into small, manageable groups according to semantic relevance. In other words, keywords that share a high degree of meaning or intent are gathered together in segments.
Read more: http://bit.ly/HJwiU8 Via Martin Gysler 
There’s a reason that when companies call me about SEO, Paid Search, or Social Advertising, we always end up speaking ... 
When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story. 
Web analysis tools can be used to scrutinize various aspects of your site, in order to gather data for market research, and help to focus you on specific areas of the site. Via Gregg Breward
This month at conversion conference, I covered a session on the interplay between CRO and SEO. It was great to ... 
Social SEO: A tweet that receives a viral-size number of retweets can mean as much as a link from a top-ranking site; a +1 from a friend can send your site to the top of the social SERPs for that friend’s entire network.
Social Media should already be a part of your business strategy. Now it’s time to harness the power of those social media accounts for your SEO strategy – or risk falling behind while your competitors cash in on their social chips.
Here 8 Social Seo Strategies To Start Using Right Now:
1. Ramp Up Your Google+ Presence
2. Put A New Emphasis On Building Relationships & Increasing Followers
3. Start Posting Your Articles Immediately On Social Media
4. Focus On Shareable Content
5. Add +1 Buttons To Anything & Everything
6. Use “Rel=author” & “Rel=me” Tags To Link Your Work To Your Name
7. Get On Pinterest
8. Add A “Pin It” & A StumbleUpon Button To Your Site
Via Antonino Militello 
The latest social media fads may come and go, but some strategies for attracting an audience online will always be in style. Here are 42 of my favorite timeless ideas for attracting more visitors to your website. Via Gregg Breward 
It’s not a case of one or the other.
If you have any kind of online presence, any kind of online marketing strategy, ignoring SEO and Social Media is a sure recipe for disaster.
And having two different strategies for SEO and Social is a big mistake, too. One cohesive front combining both is the only way to go.
Why? You ask. Well, the two are becoming more and more the same thing everyday.
The more people are talking about your web page, linking to your web page, and visiting your web page, the more the bots have to think about your web page as being a good page.
Read More: http://www.iblogmarketing.com/2012/03/16/seo-and-social-media-marketing-why-you-need-both/ Via Antonino Militello 
Robin Good: Eppie Vojt, a Digital Marketing Consultant at JPL, has just published a great case study on making "garbage" rank in the SERPs, and at the end of it has discretely launched a new great online tool: LinkDetective.
LinkDetective will x-ray and dissect any website to provide you with a detailed breakdown of all the links pointing to that URL. Not only. LinkDetective allows you to slice and dice this data in a million different ways, giving you the capability for example to see only anchor text links coming from blogs, comments, or blogrolls and to see exactly where those have been obtained.
"Most link metrics tell a story you already know -- people are ranking with authoritative links and heavy use of anchor text.
No matter how you slice that, it doesn't get more actionable.
The challenge is figuring out where you can GET THOSE LINKS. Isn't it?
That's where Link Detective comes in.
Link Detective rifles through a backlink profile using semantic markup and URL naming conventions to group links by type. This makes it SUPER easy to see which of your competitors' links you can swipe for yourself.
Even if you're not looking for the "low-hanging fruit," Link Detective can make your job easier.
By quickly classifying low quality links, Link Detective leaves a smaller pile of high quality contextual links behind that you can run through manually.
No matter how you use it, Link Detective makes link building a breeze."
Highly recommended. 9/10
Sign-up now: http://www.linkdetective.com/ ;
Via Robin Good |
The Noob Guide to Online Marketing is arguably the greatest single post of all time. If you don’t agree, well, it’s at least my favorite. Oli Gardner (of Unbounce) displayed a playful writing style mixed with pixel perfect graphic design, and a GPS of a roadmap to take your site from mile marker zero to one hundred in six months. It’s nothing short of amazing.
While savvy content marketers realize that many of Oli’s tactics will naturally attract links, fledgling link builders got to the 63rd page and were still wondering what to do.
Following this guide in concert with Oli’s you will identify your audience, build a list of prospects, plan and execute four successful pieces of content and convince influencers to create content for your site. Via Gregg Breward 
An integrated marketing strategy for local businesses should include a triumvirate of Social, Local, and Mobile (SoLoMo). Here's a handy guide on optimizing your efforts across these three platforms (note: Namita Patel.) 
If you're looking to make money from your blog, here are three ways to use old content to monetize your blog and create regular passive income.
From having advertisements on your blog to selling affiliate links (or your own product), it’s clear that bloggers want to be able to make money from blogging – it’s just a matter of how (and without upsetting your readers).
Three ways to monetize your blog with older content: http://bit.ly/JoP4lf ;
"1. Create a Premium Ebook Look back at your content, and see if there’s an ongoing theme that can be fine-tuned and made available as a premium publication.
2. Create an Educational Video Download Check your analytics, and see which posts had the most traction. That suggests that there’s an audience for that content, and while your written word may have been popular, a video overview will be even more so.
3. Host a Premium Webinar If the written word becomes valuable, you can imagine how valuable a live webinar, with the ability to ask questions on the fly and see something happen in real-time, can be.
Ulimately, If You Can Create It, You Can Sell It Quality never has a price limit on it.
Find the content you feel offers the most value and opportunity to turn into a premium offering. The good news is, the audience is waiting – you just need to provide."
Full article: http://dannybrown.me/2012/04/23/make-money-with-your-blog/ ; Via maxOz, Robin Good 
There’s a lot to be said for how a kick-ass content strategy can support your social media strategy. But if done right, it can also support your rankings.
Not only does producing content on a regular basis mean updating your site (which search engines like), but good content naturally attracts back links and social signals (such as Tweets and Likes) that tell search engines that your content is popular with actual human beings.
But how do you produce content that’s popular with social media users and helps you rank for on targeted keywords related to your products and services?
In other words, how do you produce content that doesn’t just rank in and of itself but helps your product pages rank?
Learn how to optimize your social content strategy for SEO: http://www.acquisio.com/social/how-your-social-content-strategy-can-support-seo/ Via Antonino Militello 
The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. In fact, we believe that your CTAs should be on just about every page of your website.
But surely there should be more of a science involved than just slapping a CTA button on any page on your site willy-nilly.
Step 1: Map Your Offers to Stages in the Sales Cycle
Before you do anything else, you need to conduct an audit of all the marketing offers you have at your disposal. Create a spreadsheet, and list all of your offers in column A. It's also a good idea to list their corresponding landing pages in column B.
Next, identify the various stages in your sales cycle. This may be different from business to business and industry to industry, but just so we're all on the same page, we'll go with the three most widely recognized stages: awareness, evaluation, and purchase.
Once you've identified the various stages in your sales cycle, add a third column to your spreadsheet, and categorize each of your existing offers by these stages.
The content assets listed in the 'awareness' stage are appropriate for that stage of the buying cycle because they help educate your lead. The content assets in the 'evaluation' stage, however, speak directly to how your company can help solve their needs. The assets in the 'purchase' stage require more action from the lead.
Step 2: Map Your Website Pages to Stages in the Sales Cycle
The next thing you'll need to do is determine how each page on your website aligns with the stages you identified in step 1. By knowing which pages more effectively appeal to visitors in particular stages of the sales cycle, you'll know where to place the offer CTAs that coincide with those stages.
So how do you know which pages of your website map to which stages of your sales cycle? You'll need two pieces of intelligence: - your marketing analytics... - and your common sense...
Step 3: Use Analytics to Identify Your Best Offers for Each Stage
So now you know which stage in your sales cycle each of your offers align with, and you've also determined which pages on your site CTAs for those offers belong.
Use your landing page analytics to analyze your offers by each sales cycle stage, and pick out your top-performing offers by using metrics such as landing page conversion rate and submissions as proxies.
Step 4: Design, Test, and Analyze Add the appropriate CTA buttons for your offers to their corresponding web pages. And if you don't have CTAs for your offers, get to designing them!
Read full and detailed article here: http://j.mp/HHlLNe Via Giuseppe Mauriello 
Links may be the foundation on which the Internet was built, but they are not its future. "Likes" have become the new links that drive our connections online.
Links were also the basic way that search engines separated the wheat from the chaff. Websites optimized for linking and sought to raise their rank in search engine results by increasing the number of links to their pages.
In fact, the 'Page Rank' algorithm that addressed this web of links was the fundamental innovation that allowed Google to flourish.
Read More: http://www.huffingtonpost.com/edward-j-black/facebook-likes_b_1389374.html Via Antonino Militello 
Want to leverage Google's query association mapping to your advantage in your AdWords campaign so that Google discovers profitable keywords for you? Here's a step-by-step guide to let broad, phrase, and exact match find you valuable keywords. Via Ken Horst 
Google Webmaster Tools is warning users that they’ve fallen from Google’s graces and should be on the lookout for “artificial or unnatural links." Popular blog networks have been deindexed. Is it time to panic, or is a reality check in order? Via Ken Horst 
To help shelter your blog from harm, here are twelve actionable blog tips you don’t need to be a techie to understand and use. Via Gregg Breward 
When you use Social Media to genuinely and authentically express who you are, you will by proxy attract people who are just like you, people who are most likely interested in your brand.
These types of visitors increase website conversion.
Here are five ways social media can increase website conversion:
1. Building Brand Loyalty
4. Social Media Indirectly Benefits Your SEO Results
5. Social Media Advertising
Read Full Article: http://www.business2community.com/social-media/5-ways-social-media-helps-increase-website-conversion-0152548 Via Antonino Militello 
Excerped from the article:
"Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website.
Since social media is often an upper funnel player in a shopper’s journey, it's not always easy to determine which social channels actually drive value for your business and which tactics are most effective.
That’s why we’re releasing a new set of Social reports within Google Analytics. The new reports bridge the gap between social media and the business metrics you care about - allowing you to better measure the full value of the social channel for your business.
We wanted to help you with 3 things:
Here are a couple of the things you can do with our new reports:
1) Overview Report: see social performance at a glance and its impact on conversions...
2) Conversions Report: which goals are being impacted by social media...
3) Social Sources - find out how visitors from different sources behave...
4) Social Plugins: find the content that’s good enough to share...
5) Activity Stream: what’s happening outside of your website...
These new social reports will be available for all users over the next few weeks under the Standard Reporting Tab.
read full detailed article here: Via Giuseppe Mauriello 
Google's head of search spam, Matt Cutts, announced as a side note during his panel at SXSW that Google is releasing an algorithm update specifically to target sites over doing their SEO. Matt Cutts said this is Google's attempt to "level the playing field" between webmasters that build quality content versus webmasters who are just really aggressive SEOs. Via Bonnie Burns |
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