Tweet Tweet This June marks my tenth year in SEO, which means that I’ve gone through dozens of different algorithm changes and implemented SEO techniques on hundreds of websites across various market verticals.
Local businesses are often mystified as to why they don’t appear prominently in local search. Yet, when their online marketing is audited from a local SEO perspective it becomes clear that their lack of search optimization has effectively cloaked them — they’re invisible! So, how is it that these businesses have made themselves invisible?
Yesterday afternoon Google’s search engine results page (SERP) included clickable menus for select websites.  Here is a screenshot: If you click on a menu item, it loads another group of links.
Why would Google include menus in its search results and what are the implications for searchers, advertisers, and website owners?
First, these menus produce a better experience for searchers. You can quickly find the most relevant pages from within Google’s search results.
This saves you time. This feature also benefits advertisers and Google. If users are spending more time browsing Google’s search results they are probably more likely to see and click on a sponsored result. Higher click-through rates on ads equates to more revenue for Google.
"For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results.
Everyone, everywhere is talking about the importance of social media.
And I’m going to talk about it too, not because it’s an overwhelmingly strong signal in the local space currently, but because I think over the course of the next few months to a year, the geo-social and check-in information will have a large effect on how businesses are ranking in the local space with the migration of places into the Google+ platform".
Sometimes you’ll need to move your blog from one host to another. It’s a bit of a pain and might seem a daunting task if you’ve never done it before.
But transferring a site is a fairly straightforward process that you can do yourself with an FTP program and this step-by-step guide.
Before trying the DIY method, it’s worth checking to see whether your new hosting company offers a site transfer service for new customers. Many do—but check whether there’s a cost involved. I’ve seen free services for this, but I’ve also seen prices around $300!
If you just need to learn how to make a simple backup of your posts, and don’t need to move hosts, take a look at this ProBlogger post.
But if you’re ready to back up and move your blog, let’s do it.
Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...
However, this is slowly and steadily changing.
Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.
And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.
Now – what does that mean to SEO?
Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?
Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?
Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Black Hat Seo consists of techniques which are not approved by the search engines. These techniques are used to manipulate the natural ranking process of search engine algorithms and ranks a website using unethical tactics.
As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY "the year of mobile" and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!
With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?
First Of All, What is Responsive Web Design?
In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which "stretch" to as much screen real estate as possible) in addition to the CSS "@media queries," which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser:
smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that thr Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented.
Once you've created content your audience wants to consume, how can you leverage it for link generation? This post shows you how...
There are many important reasons why one should focus on building an audience on their blog. We’ve already discussed writing for your audience, and reasons to dedicate the time to continue blogging.
With that comes the immeasurable benefits: serving content to your specific audience and catering to what they’re interested in, indirectly selling to your audience, and sharing your brand’s voice.
Then there are the measurable benefits: page views, link generation, conversions and leads.
Once you’ve decided to continue blogging for your business and you’ve created content your audience wants to consume, how can you use that for link generation or content curation beyond what you’re already doing?
Google has released another (very) big list of search quality changes (86 in total) that took place in June and July of 2012. Instead of detailing each and every one of the changes (which can be cumbersome and, well, boring), let's try and decode...
This guide to Google Webmaster Tools walks you through the various features of this tool, and gives you an insight into what actionable data can be found within. For $0 per month, you get to see information directly from Google for your eyes only.
Cloaking means covering or concealing something. In search engine optimization, cloaking happens when the search engine is presented with a different view of the website while the user is presented another view.
The ability to search is one of the most useful tools on the Internet, and Google Search is the top dog. The good and bad news is that, unknown to many users, most of us aren’t using Google Search to its full potential.
How to make your content more shareable and drive traffic to your blog.
Excerpted from article:
#1: Identify Your Most Popular Posts and Keywords:
Look at your top content and keywords in Google Analytics. If you’re using a social sharing plugin like Shareaholic or Digg Digg, you may be able to get some free analytics on your most popular content that can help you learn what your audience wants.
#2: Track and Leverage Trends:
Know what is top-of-mind for readers.
Here are some free tools that will make your listening efforts more efficient:
- LinkedIn Today;
- Know Your Meme;
- Google Insights;
Once you’ve identified the conversations that are happening, you should think of a way to use that information for a shareable blog post.
#3: Think “Why Would People Share This?”:
Only commit to your blogging ideas that show the promise of virality, and cut or tweak the ones that end up on the calendar “just because.” Don’t create noise, create value.
#4: Make the Most of Your Headline:
Think about the 4 U’s that Copyblogger teaches us about great subject lines and headlines:
***Useful: Why is the blog post valuable? ***Ultra-specific: What can I expect to learn from the blog post? ***Unique: Why is this blog post compelling and unique? ***Urgent: Why should I read this NOW?
#5: Test Different Kinds of Promotion:
But in order to do this effectively, you’ve got to consider what visuals will go along with your social media promotion as you are creating the content.
#6: Optimize Your Content for Shareability:
You need to familiarize yourself with the anatomy of a social share.
Pay attention to the 3 highlight elements—the featured image, the page title and the meta description.
WordPress bloggers can install the All in One SEO plugin so that these components are in one easy-to-find place.
#7: Have Something Waiting for New Readers:
Include calls to action to subscribe to future posts. Link to previous content in your posts to keep readers engaged in your blog. Use recommended content widgets to increase your time on site and drive readers to related content and other popular posts.
From the article: "The cornerstone of Search (both SEO (Organic) and SEM (Paid)) is relevant keywords; the cornerstone for Social Media is relevant content. Together, they make for a relationship of interactivity and interdependence, a yin and yang if ever there was one".