The Search Marketer's Mix
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The Search Marketer's Mix
An online marketer's journey into SEO, marketing, & social media
Curated by Namita Patel
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Google's Next Penguin Update Will Be "Jarring & Jolting"

Google's Next Penguin Update Will Be "Jarring & Jolting" | The Search Marketer's Mix | Scoop.it

 Matt answered some questions about the Penguin update that has many SEOs and webmaster shaking in their boots.


Via Bonnie Burns
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Google "Reveals Index Secrets": Charts Indexing of Your Site Over Time

Google "Reveals Index Secrets": Charts Indexing of Your Site Over Time | The Search Marketer's Mix | Scoop.it
Yesterday, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year.

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100 Lessons Learned from 10 Years of SEO

100 Lessons Learned from 10 Years of SEO | The Search Marketer's Mix | Scoop.it
Tweet Tweet This June marks my tenth year in SEO, which means that I’ve gone through dozens of different algorithm changes and implemented SEO techniques on hundreds of websites across various market verticals.
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Invisible Businesses In Google's Local Search - The Problem No One Sees

Invisible Businesses In Google's Local Search - The Problem No One Sees | The Search Marketer's Mix | Scoop.it

Local businesses are often mystified as to why they don’t appear prominently in local search.  Yet, when their online marketing is audited from a local SEO perspective it becomes clear that their lack of search optimization has effectively cloaked them — they’re invisible! So, how is it that these businesses have made themselves invisible?


Via Linda Buquet :: Catalyst eMarketing
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Google Launches SERP Menus

Google Launches SERP Menus | The Search Marketer's Mix | Scoop.it

Yesterday afternoon Google’s search engine results page (SERP) included clickable menus for select websites. [1] Here is a screenshot: If you click on a menu item, it loads another group of links.

 

Why would Google include menus in its search results and what are the implications for searchers, advertisers, and website owners?

 

First, these menus produce a better experience for searchers. You can quickly find the most relevant pages from within Google’s search results.

 

This saves you time. This feature also benefits advertisers and Google. If users are spending more time browsing Google’s search results they are probably more likely to see and click on a sponsored result. Higher click-through rates on ads equates to more revenue for Google.

 

Full Article: http://blog.intigi.com/google-launches-serp-menus/


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How Social Signals Could Potentially Influence Local Search Results

How Social Signals Could Potentially Influence Local Search Results | The Search Marketer's Mix | Scoop.it

"For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results.

 

Everyone, everywhere is talking about the importance of social media.

And I’m going to talk about it too, not because it’s an overwhelmingly strong signal in the local space currently, but because I think over the course of the next few months to a year, the geo-social and check-in information will have a large effect on how businesses are ranking in the local space with the migration of places into the Google+ platform".

 

For A Snapshot Of Local Search Signals: http://searchengineland.com/how-social-signals-could-potentially-influence-local-search-results-125480


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How to Back Up and Move a WordPress Blog

How to Back Up and Move a WordPress Blog | The Search Marketer's Mix | Scoop.it

Sometimes you’ll need to move your blog from one host to another. It’s a bit of a pain and might seem a daunting task if you’ve never done it before.

 

But transferring a site is a fairly straightforward process that you can do yourself with an FTP program and this step-by-step guide.

 

Before trying the DIY method, it’s worth checking to see whether your new hosting company offers a site transfer service for new customers. Many do—but check whether there’s a cost involved. I’ve seen free services for this, but I’ve also seen prices around $300!

 

If you just need to learn how to make a simple backup of your posts, and don’t need to move hosts, take a look at this ProBlogger post.

 

But if you’re ready to back up and move your blog, let’s do it.

 

What you need to begin

 

Read more: http://bit.ly/KDHAzv


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9 Awesome Things You Can Do With Google Analytics 5

9 Awesome Things You Can Do With Google Analytics 5 | The Search Marketer's Mix | Scoop.it

Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features . . .


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Relationships and Recommendations Soon More Valuable Than SEO

Relationships and Recommendations Soon More Valuable Than SEO | The Search Marketer's Mix | Scoop.it

Jan Gordon: "Here's what caught my attention:

 

 Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...

 

However, this is slowly and steadily changing.

 

Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.

 

And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.

 

Now – what does that mean to SEO?

 

Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?

 

Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?

 

Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: http://bit.ly/AxRrEr


Via janlgordon, k3hamilton, juandoming, Robin Good
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janlgordon's comment, March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
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Black Hat Seo Techniques

Black Hat Seo consists of techniques which are not approved by the search engines. These techniques are used to manipulate the natural ranking process of search engine algorithms and ranks a website using unethical tactics.
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Responsive Web Design: The Ultimate Guide for Online Marketers

Responsive Web Design: The Ultimate Guide for Online Marketers | The Search Marketer's Mix | Scoop.it

As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY "the year of mobile" and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!

 

With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?

 

First Of All, What is Responsive Web Design?

 

In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which "stretch" to as much screen real estate as possible) in addition to the CSS "@media queries," which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser:

 

smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that thr Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented.

 

Read more: http://mz.cm/LI09iS


Via Martin Gysler
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John van den Brink's comment, June 8, 2012 6:48 AM
Thanks Martin, great post!
Martin Gysler's comment, June 8, 2012 7:31 AM
You're welcome John!
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How to Turn Your Blog Into a Link Generation Machine

How to Turn Your Blog Into a Link Generation Machine | The Search Marketer's Mix | Scoop.it
Once you've created content your audience wants to consume, how can you leverage it for link generation? This post shows you how...

 

There are many important reasons why one should focus on building an audience on their blog. We’ve already discussed writing for your audience, and reasons to dedicate the time to continue blogging.

 

With that comes the immeasurable benefits: serving content to your specific audience and catering to what they’re interested in, indirectly selling to your audience, and sharing your brand’s voice.

 

Then there are the measurable benefits: page views, link generation, conversions and leads.

 

Once you’ve decided to continue blogging for your business and you’ve created content your audience wants to consume, how can you use that for link generation or content curation beyond what you’re already doing?

 

Are you Blogging with Intention?

 

Read more: http://bit.ly/KUAi8R


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PromotionWorld : Top 20 Essential SEO Tips and Techniques

There is a need to implement basic as well as advanced SEO (or search engine optimization) techniques to achieve desired results when looking to build traffic to your blog or website.
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86 Google Search Changes; Four Key Trends

86 Google Search Changes; Four Key Trends | The Search Marketer's Mix | Scoop.it
Google has released another (very) big list of search quality changes (86 in total) that took place in June and July of 2012. Instead of detailing each and every one of the changes (which can be cumbersome and, well, boring), let's try and decode...

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How to Protect Your Site from Link Spam and Negative SEO

How to Protect Your Site from Link Spam and Negative SEO | The Search Marketer's Mix | Scoop.it

Google pushed the Penguin update for its algorithmic filter to lower the rankings of sites who use false measures to gain higher ranks in Google search results. This includes lowering the ranks of sites that don’t follow Google webmaster quality guidelines, participate in link exchange schemes, spam forums and directories for signature links, use cloaking or sneaky JavaScript redirects, and deploy all sorts of black hat formulas to manipulate rankings. An excerpt from Google’s official blog post is below:


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Google Webmaster Tools: An Overview

Google Webmaster Tools: An Overview | The Search Marketer's Mix | Scoop.it
This guide to Google Webmaster Tools walks you through the various features of this tool, and gives you an insight into what actionable data can be found within. For $0 per month, you get to see information directly from Google for your eyes only.

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Google Increases Importance of Social Media

Google Increases Importance of Social Media | The Search Marketer's Mix | Scoop.it
Among the 22 ranking factors identified, social signals account for five of the six most influential factors in Google’s search results, according to a June 2012 study from Searchmetrics.

 

"The study showed that the most influential factors were:

 

Facebook shares (0.37) have the highest correlation.

 

Followed by number of backlinks (0.36).

 

Other high-ranking factors include Facebook comments (0.33).

 

Likes (0.3), and Tweets (0.25).

 

A number of factors display a negative correlation with Google rankings, including title character length (-0.04) and the position of title keywords (-0.05)".

 

Source: http://www.propertyportalwatch.com/2012/07/google-increases-importance-of-social-media/


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Why Bing’s Social Integration is Better than Google’s

Why Bing’s Social Integration is Better than Google’s | The Search Marketer's Mix | Scoop.it

From The Article: "The key question here – as always – is whether or not Bing’s search results are good enough to steal market share away from Google.

 

Though the New Bing rollout appears to have affected the user interface only, the quality of its SERPs still receives mixed reviews.

 

Until the engine can get these quality concerns resolved, all the social integrations in the world won’t matter in terms of reclaiming any measurable amount of new users".

 

Read More Here: http://www.singlegrain.com/blog/why-bings-social-integration-is-better-than-googles/


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SEO Is More Important Than Social Media [INFOGRAPHIC]

SEO Is More Important Than Social Media [INFOGRAPHIC] | The Search Marketer's Mix | Scoop.it

According to research by BlueCaribu it is in fact Search Engine Optimisation, or SEO, that is still dominating businesses thoughts, with 9.1 million related searches every month.

 

The complete research carried out by BlueCaribu is presented in this awesome info graphic they have produced.


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Cloaking (in the SEO world)

Cloaking means covering or concealing something. In search engine optimization, cloaking happens when the search engine is presented with a different view of the website while the user is presented another view.
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55 SEO Productivity Tools We Use at Single Grain

55 SEO Productivity Tools We Use at Single Grain | The Search Marketer's Mix | Scoop.it

Here is an excellent list of tools for any SEO's toolbox. I use many of them and couldn't do my job without them!

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Link Building via Google Search Parameters - Website Magazine

The ability to search is one of the most useful tools on the Internet, and Google Search is the top dog. The good and bad news is that, unknown to many users, most of us aren’t using Google Search to its full potential.

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7 Tips To Drive More Traffic To Your Blog With Social Sharing | Social Media Examiner

7 Tips To Drive More Traffic To Your Blog With Social Sharing | Social Media Examiner | The Search Marketer's Mix | Scoop.it

How to make your content more shareable and drive traffic to your blog.

Excerpted from article:

 

#1: Identify Your Most Popular Posts and Keywords:

Look at your top content and keywords in Google Analytics. If you’re using a social sharing plugin like Shareaholic or Digg Digg, you may be able to get some free analytics on your most popular content that can help you learn what your audience wants.

 

#2: Track and Leverage Trends:

Know what is top-of-mind for readers.

Here are some free tools that will make your listening efforts more efficient:

- LinkedIn Today;

- Trendsbuzz;

- Know Your Meme;

- Google Insights;

- Hashtags;

- Topsy.

Once you’ve identified the conversations that are happening, you should think of a way to use that information for a shareable blog post.

 

#3: Think “Why Would People Share This?”:

Only commit to your blogging ideas that show the promise of virality, and cut or tweak the ones that end up on the calendar “just because.” Don’t create noise, create value.

 

#4: Make the Most of Your Headline:

Think about the 4 U’s that Copyblogger teaches us about great subject lines and headlines:

***Useful: Why is the blog post valuable?
***Ultra-specific: What can I expect to learn from the blog post?
***Unique: Why is this blog post compelling and unique?
***Urgent: Why should I read this NOW?

 

#5: Test Different Kinds of Promotion:

But in order to do this effectively, you’ve got to consider what visuals will go along with your social media promotion as you are creating the content.

 

#6: Optimize Your Content for Shareability:

You need to familiarize yourself with the anatomy of a social share.

Pay attention to the 3 highlight elements—the featured image, the page title and the meta description.

WordPress bloggers can install the All in One SEO plugin so that these components are in one easy-to-find place.

 

#7: Have Something Waiting for New Readers:

Include calls to action to subscribe to future posts. Link to previous content in your posts to keep readers engaged in your blog. Use recommended content widgets to increase your time on site and drive readers to related content and other popular posts.

 

Read full article here: http://j.mp/LLDEvr

 


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Don’t do SEO without Social Media or visa versa

Don’t do SEO without Social Media or visa versa | The Search Marketer's Mix | Scoop.it

From the article: "The cornerstone of Search (both SEO (Organic) and SEM (Paid)) is relevant keywords; the cornerstone for Social Media is relevant content. Together, they make for a relationship of interactivity and interdependence, a yin and yang if ever there was one".

 

Here are 21 stats + 5 charts that say: Don’t do SEO/SEM without Social Media and visa versa: http://barnraisersllc.com/2012/06/facts-charts-prove-value-seo-social-medi/


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Vital SEO Tips after Penguin Algorithm Update

Vital SEO Tips after Penguin Algorithm Update | The Search Marketer's Mix | Scoop.it
Google has started rolling out new series of Penguin update to nail spammers.
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