Glenn Street's main goal when he first joined Scoop.it was to find a way to improve his SEO. He had been researching ways to do so, and learned that the more often you update your website with new and interesting content, the better your rankings are.
The Mascots.com website hadn't been updated in quite some time, and he knew that it would take a lot of time and work to begin updating it and continue doing so on a regular basis. Finding relevant and entertaining content via curation as well as hosting their Scoop.it page on their website has helped Street Characters move up drastically in rankings. According to Glenn, most Street Chracters' new clients come from prospective customers searching for "mascots" or a related term and coming across their page.