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Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | The Ischool library learningland | Scoop.it

This article by Anthony Carranza for examiner.com details a recently released study by the internet marketing Research Company, comScore, which reveal the extent to which social media usage has skyrocketed on mobile devices in 2011.

 

Here's what you need to know:

 

**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..

 

**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.

 

“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,

 

**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”

 

Here's what caught my attention:

 

**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.

 

**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.

 

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

 

http://www.examiner.com/

 


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Rescooped by Rosa Martins from Curation, Social Business and Beyond
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The Explosion of Pinterest and Why You Should Read This Report

The Explosion of Pinterest and Why You Should Read This Report | The Ischool library learningland | Scoop.it

This piece was written by Dave Copeland for Readwriteweb. There have been many articles about Pinterest but if you do nothing else, read the white paper by Engauge and report they're referring to. It is absolutely the best one I've seen to date. (more details below)

 

The most important thing in this piece is the report, here's what you'll see:

 

A new Engauge white paper breaks down:

 

**the make-up of the average Pinterest user 

 

**shows that the end result of less reading is more of a focus on content curation than creation.

 

**The timing of that trend, combined with a stunning design when Internet users are focusing more on visual than text, has allowed Pinterest to explode in popularity.

 

This is what caught my attention - a quote from a user:

 

"When I'm looking for new trends on specific topics like fashion or birthday party themes, I now search Pinterest first -- not Google." - Karah Street

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

If you're in making Pinterest work for you, you might want to visit my other topic: Pinterest Watch. 

 

Read full article here: [http://rww.to/yQtDNQ]


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Alessio Manca's comment, March 15, 2012 1:12 PM
nice thought "People aren't really reading anymore": sounds people are becoming parasites
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The Digital Department » Blog Archive » Social Media guidelines

The Digital Department » Blog Archive » Social Media guidelines | The Ischool library learningland | Scoop.it

"Interesting to see the University of Aberystwyth Social Media guidelines for staff at http://www.aber.ac.uk/en/social-media/onlinesafety/, and to compare them with UCL guidelines at http://www.ucl.ac.uk/social-media/guidelines. Two quite different approaches!"


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