The Rise Of Visual Social Media
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Will computers ever truly understand what humans are saying?

Will computers ever truly understand what humans are saying? | The Rise Of Visual Social Media | Scoop.it

If you think computers are quickly approaching true human communication, think again. Computers like Siri often get confused because they judge meaning by looking at a word's statistical regularity. This is unlike humans, for whom context is more important than the word or signal, according to a researcher who invented a communication game allowing only nonverbal cues, and used it to pinpoint regions of the brain where mutual understanding takes place.

 

From Apple's Siri to Honda's robot Asimo, machines seem to be getting better and better at communicating with humans.

But some neuroscientists caution that today's computers will never truly understand what we're saying because they do not take into account the context of a conversation the way people do.

Specifically, say University of California, Berkeley, postdoctoral fellow Arjen Stolk and his Dutch colleagues, machines don't develop a shared understanding of the people, place and situation -- often including a long social history -- that is key to human communication. Without such common ground, a computer cannot help but be confused.

"People tend to think of communication as an exchange of linguistic signs or gestures, forgetting that much of communication is about the social context, about who you are communicating with," Stolk said.

The word "bank," for example, would be interpreted one way if you're holding a credit card but a different way if you're holding a fishing pole. Without context, making a "V" with two fingers could mean victory, the number two, or "these are the two fingers I broke."

"All these subtleties are quite crucial to understanding one another," Stolk said, perhaps more so than the words and signals that computers and many neuroscientists focus on as the key to communication. "In fact, we can understand one another without language, without words and signs that already have a shared meaning."

Babies and parents, not to mention strangers lacking a common language, communicate effectively all the time, based solely on gestures and a shared context they build up over even a short time.

Stolk argues that scientists and engineers should focus more on the contextual aspects of mutual understanding, basing his argument on experimental evidence from brain scans that humans achieve nonverbal mutual understanding using unique computational and neural mechanisms. Some of the studies Stolk has conducted suggest that a breakdown in mutual understanding is behind social disorders such as autism.

"This shift in understanding how people communicate without any need for language provides a new theoretical and empirical foundation for understanding normal social communication, and provides a new window into understanding and treating disorders of social communication in neurological and neurodevelopmental disorders," said Dr. Robert Knight, a UC Berkeley professor of psychology in the campus's Helen Wills Neuroscience Institute and a professor of neurology and neurosurgery at UCSF.

Stolk and his colleagues discuss the importance of conceptual alignment for mutual understanding in an opinion piece appearing Jan. 11 in the journal Trends in Cognitive Sciences.


Via Dr. Stefan Gruenwald
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How Much Does Facebook Know About You? Here’s How To Find Out

How Much Does Facebook Know About You? Here’s How To Find Out | The Rise Of Visual Social Media | Scoop.it

If you use Facebook, you know that the site possesses a ton of your private information. But just how much does the site know about you—and how can you can control the info it has


Via Bonnie Burns
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Bonnie Burns's curator insight, January 13, 2016 10:17 AM

To find the full list of what Facebook knows, go to your Facebook News Feed and look for an ad to come up in the stream. Then click the arrow icon in the upper-right-hand corner of the ad and select “Why am I seeing this?” .....

Aline Choupin's curator insight, January 15, 2016 4:38 AM

Pour une fois, concret et intéressant. Plus quelques mesures pour conserver un peu de sécurité.

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5 Steps Savvy Content Marketers Should Take in 2016

5 Steps Savvy Content Marketers Should Take in 2016 | The Rise Of Visual Social Media | Scoop.it

Ready to start the New Year strong? Follow these 5 steps to make sure you get the most out of your content marketing in 2016.


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NicheForSEO | Google Rich Snippets | Business Reviews On Google

NicheForSEO | Google Rich Snippets | Business Reviews On Google | The Rise Of Visual Social Media | Scoop.it
Google Rich Snippets are an outstanding way for webmasters to get more exposure for their pages in the Google search results. Using them, you can add add images, Business Reviews On Google and more to your listings.

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How to Develop a Social Media Reporting System

How to Develop a Social Media Reporting System | The Rise Of Visual Social Media | Scoop.it

Are you responsible for reporting your social media results? Discover how to develop a social media reporting system for your business.


Via Kamal Bennani, Manjari Patrikar
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Pinterest's and Instagram's Global Market Share Grows | ClickZ

Pinterest's and Instagram's Global Market Share Grows | ClickZ | The Rise Of Visual Social Media | Scoop.it
Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year.

Via Manish Dhane
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