Recomendar produtos interessantes, mostrar as notícias mais importantes, sugerir restaurantes, mostrar a nova foto do amigo. Todas essas ações rotineiras da internet alimentam um mesmo gigante: o chamado algoritmo.
Não é você, usuário, que decide o que vai enxergar na tela, mas sim esse tal algoritmo, uma sequência de comandos capaz de definir critérios de relevância para o serviço que você usa, seja ele um sistema de buscas ou a página de uma rede social.
Segundo o cientista da computação Luiz Camolesi Jr., da Faculdade de Tecnologia da Unicamp (Universidade Estadual de Campinas), o algoritmo precisa traduzir a linguagem e o pensamento humano para a máquina.
"No caso de sites de compra, por exemplo, o algoritmo é feito para 'pensar' como um amigo real do usuário. Ele considera idade, perfil, hobby e gostos do cadastrado para sugerir uma compra."
Já se o exemplo for o Facebook, o comando tem como meta filtrar as 300 publicações mais importantes do dia, dentre as cerca de 1.500 disponíveis, em média, segundo dados da própria empresa.
TweetBe Sociable, Share! Tweet Related columns: Google Chrome: a new OS War TweetNot browser, OS. More about that in a moment. . But, first, our kind, venture capitalists, loves disruption. When the established companies take too much room on the Petri dish, there is no way for a new bacterium to prosper. When a Microsoft(...)
If leveraged correctly, the quantified self-movement could provide valuable patient insights as well as reduce long-term costs for healthcare brands.
But before talking about the benefits to brands, we must first understand their importance to the consumer. After all, it’s the customer (or in this case, patient), that should always come first. These products don’t just monitor activity or measure how long you’re at the gym. They allow users to connect their actions with the effect of those actions. Quantified self products engage the wearer with their lifestyle goals, stress levels and current healthcare regimens. This unprecedented awareness of one’s actions can provide insights into behaviors that are negatively affecting health.
Computers are already smart, just in their own ways. They catalogue the breadth of human knowledge, find meaning in mushroom clouds of data, and fly spacecraft to other worlds. And they're getting better. Below are four domains of computing where the machines are rising.
With the Hollywood blockbuster Transcendence playing in cinemas, with Johnny Depp and Morgan Freeman showcasing clashing visions for the future of humanity, it's tempting to dismiss the notion of highly intelligent machines as mere science fiction. But this would be a mistake, and potentially our worst mistake in history.
The recent European Union ruling that granted citizens the “right to be forgotten” from Google’s search results is morphing into a nightmare for the web giant. British news organizations are reporting that Google is now removing links to some of their articles, including stories that involve the disgraceful actions of powerful people. On Wednesday, BBC…
La recherche sémantique est l'un des derniers graals de l'industrie du "search". Chaque annonce dans ce domaine est suivie de près, particulièrement quand elle provient du leader Google. Lequel vient donc d'officialiser le lancement de son "knowkedge graph", qui se...
Google hired the noted inventor and futurist to build artificial intelligence that can think like a human. His vision is a computer with a structure modeled on the human brain, giving it a capacity for abstract thought.
The internet has profoundly changed the world. But if you were to design it in 2014, knowing now what we know about how much we’ve all come to depend on this resource, you might do a few things differently.
In computing, ambient intelligence ( AmI) refers to electronic environments that are sensitive and responsive to the presence of people. Ambient intelligence is a vision on the future of consumer electronics, telecommunications and computing that was originally developed in the late 1990s for the time frame 2010-2020.