The Rise of Dance Music
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Deadmau5: EDM Has Gone the Way of Disco

Deadmau5: EDM Has Gone the Way of Disco | The Rise of Dance Music | Scoop.it
"Event-Driven Marketing, I think, is the acronym there."
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Deadmou5 talks about his opinion on how EDM is just a fad; that all EDM sounds the same. I can understand his point on the subject as the soul of EDM isn't the rhythm as much as it is the hook. Many EDM songs utilize the generic "808 kick" in a easy 4/4 pattern. Deadmou5 is one of the figureheads of EDM, and is a credible source of information in the scene.

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The Year EDM Sold Out: Swedish House Mafia, Skrillex and Deadmau5 Hit the Mainstream

The Year EDM Sold Out: Swedish House Mafia, Skrillex and Deadmau5 Hit the Mainstream | The Rise of Dance Music | Scoop.it
When Swedish House Mafia sold out its eight-date arena tour in mere minutes in September, the industry gaped at the feat -- an undeniable demonstration of EDM’s growing power in the live space.
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The idea that EDM is going anywhere is refuted in this article. The landscape of the auditorial world is changing, but EDM has been growing, and still continue to grows, as time progresses. Several DJs such as David Guetta and Skrillex have made it to the mainstream side of radio, but others, such as Deadmou5 and Swedish House Mafia are biding their time until radio recognizes one of their major singles, pushing them to that next milestone.

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The Dumbing Down of Electronic Dance Music

The Dumbing Down of Electronic Dance Music | The Rise of Dance Music | Scoop.it
There's a fear that hitting the mainstream will have a corrupting effect on the genre.
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Mixmag | THE GREAT EDM DEBATE

Mixmag | THE GREAT EDM DEBATE | The Rise of Dance Music | Scoop.it
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This article talks of how Oldschool Techno and House DJs aren't happy with how things in modern EDM is going. How young producers are outshining their predecessors and making dance music something accepted by mainstream society. The writer also puts in personal opinion in the end showing their own opinion as someone who grew with the old, but accepts the new.

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Electronic dance music and the rise of the big night out

Electronic dance music and the rise of the big night out | The Rise of Dance Music | Scoop.it
How quiet, introspective hipster music has been drowned out by abrasive, big-room EDM
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Editorial: EDM's Bubble Will Soon Burst

Editorial: EDM's Bubble Will Soon Burst | The Rise of Dance Music | Scoop.it
"...as long as the DJ on stage is sufficiently famous, they are happy to empty their wallets in an attempt to fill some hole within them that, they will soon discover, cannot be filled with money."
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N.J. basks in the glow of the brave new rave: Electronic dance festivals go mainstream

N.J. basks in the glow of the brave new rave: Electronic dance festivals go mainstream | The Rise of Dance Music | Scoop.it
Some 100,000 people are expected to take over MetLife Stadium all weekend, as the touring techno mega-fest Electric Daisy Carnival makes its Jersey debut
Thomas Zornes's insight:

This report goes through how the modern day generation has access to a genre of music (EDM) that they normally wouldn't due to it being available in 21+ clubs only. It also talks about how record labels are leaving artist development and going more towards "the sure thing" that will make them more money. This means that more and more artists are going Indie. Lastly, it talks about how this generation of music listeners are listening to EDM due to it's rebellious nature, like punk and rock in their beginnings.

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How rave music conquered America

How rave music conquered America | The Rise of Dance Music | Scoop.it
After 20 years, electronic dance music has made it big in the US. And big means big
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DJ David Guetta leads the EDM charge into mainstream

DJ David Guetta leads the EDM charge into mainstream | The Rise of Dance Music | Scoop.it
Electronic dance music has its roots in disco and rave culture. But this time, it could be here to stay.
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This article talks of how EDM has emerged from an underground, or not too well known, environment and has been placed on radios though out America with chart topping performers. It talks about how technology has really pushed the knowledge of it's existence to listeners of all ages.

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The Rise of EDM

The Rise of EDM | The Rise of Dance Music | Scoop.it
If you have turned on the radio, watched TV, or attended a music festival in the last several years you have likely noticed the Electronic Dance Music DJs and producers flooding the market. EDM is the fastest growing mainstream genre in the United States.
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