Posts about library marketing written by designerlibrarian.
Libraries are not exactly known for being awesome at marketing, though I think there are some libraries (esp. public libraries) that do a pretty good job of it. The problem I see is that libraries too often focus on place and product in their campaigns. The library is a great place…to study…to collaborate…to hang out…to inspire creativity. Or the the library has great resources (i.e. products)…e-books…databases…games…movies…bestsellers.
What about people? How often do libraries market their knowledgeable staff, their greatest asset? Not often enough in my opinion. And that’s what Youtility is all about.
I love word clouds. It is the best way to deconstruct a piece of text with students. It lets you start that conversation about language, text types, literacy and the power of the written word. It is also a great way to do a text analysis.
The Guardian How to reinvent librarians: five top tips from around the world The Guardian The Global Librarian is a joint publication from two New York-based library organisations, the Association of College and Research Libraries (Greater New York...
Exploring Curation as a core competency in digital and media literacy education
Bryony Marshall-Radcliffe's insight:
Good stuff in this article about the concept of curation as a competency in digital literacy. I think this will be an area teachers will explore for students if they haven't already. And at its core are concepts like, sifting, sorting, organising, critically evaluating... sound familiar?
"In recognition of the widespread use of iPad sin schools and general education, Apple recently released a new "Apps for Teachers" http://bit.ly/16HvwHx category in the App Store. You'll find them listed among a wide and extensive list of categories under the "Education Collection" banner."
This Concept Map, created with IHMC CmapTools, has information related to: Learning Theory, zone of proximal development The area of capabilities that learners can exhibit with support from a teacher., Montessori constructivism, Lave & Wenger...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.