The Psychology of Brand Communications
27 views | +0 today
Follow
The Psychology of Brand Communications
The psychology behind effective marketing, advertising and communications
Curated by Derek Draper
Your new post is loading...
Your new post is loading...
Scooped by Derek Draper
Scoop.it!

Branding The (Un)Brand - Forbes

Branding The (Un)Brand - Forbes | The Psychology of Brand Communications | Scoop.it
Muji (Photo credit: loosoonkoon) In this week’s New York Times Magazine, writer (and fledgling psychotherapist) Lori Gottlieb bemoans her entry into the grim circus of capitalism.
more...
No comment yet.
Scooped by Derek Draper
Scoop.it!

A Few More Ways That Supermarkets Mess With Your Minds

A Few More Ways That Supermarkets Mess With Your Minds | The Psychology of Brand Communications | Scoop.it
Brilliant....
more...
No comment yet.
Scooped by Derek Draper
Scoop.it!

The Twinkie Template For Building An Eternal Brand

The Twinkie Template For Building An Eternal Brand | The Psychology of Brand Communications | Scoop.it
In the last couple of weeks, have you ever heard so much about Twinkies? I mean, since you were six years old?
more...
No comment yet.
Scooped by Derek Draper
Scoop.it!

We've located the reality distortion field, and it's in the consumer's brain

We've located the reality distortion field, and it's in the consumer's brain | The Psychology of Brand Communications | Scoop.it
For some, learning about a product shatters their illusion of understanding.
more...
No comment yet.