B2B Marketing-The Practical Side
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Finding Potential Content Publishers: A 3-Step Outreach Process

Finding Potential Content Publishers: A 3-Step Outreach Process | B2B Marketing-The Practical Side | Scoop.it

Content marketing has become a popular method to promote a website or a blog. Done right, it can provide tremendous benefits — for example, it’s a great way to get relevant traffic to your website or build links that will eventually lead to better results in search engines.

Lydia's Marketing & Communication Consulting's insight:

Amen..."like any popular strategy, content marketing will not benefit your business if you overlook the key processes involved in ensuring success."

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Marc Kneepkens's curator insight, March 24, 2014 11:37 AM

Ever wondered how to get your content out with some major publishers? Here are some very specific guidelines.

B2B Marketing-The Practical Side
Philosophies, best practices, tips and resources for B2B marketing effectiveness
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[Webinar] Marketing Metrics that Matter

Marketing Metrics that Matter - a webinar hosted by Heidi Bullock, VP of Marketing at Marketo. What was covered? - Practical tips on using analytics to prove your marketing team's impact on revenue.

Lydia's Marketing & Communication Consulting's insight:
Valuable info whether you use Marketo or not. 
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23 Must-Have Tools for Your Marketing Stack

23 Must-Have Tools for Your Marketing Stack | B2B Marketing-The Practical Side | Scoop.it
The key is to create a marketing stack that fits your SaaS’s needs, not the latest trends. Moreover, don’t feel obligated to have a tool for every function of your business. Here are 23 tools to consider for your marketing stack.
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Patricia Lynn's curator insight, June 28, 10:04 AM
23 Online Marketing Tools
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How to Meet B2B Marketing Metric Goals with Just One Person -- Hint: You Can’t! | INFOGRAPHIC

How to Meet B2B Marketing Metric Goals with Just One Person -- Hint: You Can’t! | INFOGRAPHIC | B2B Marketing-The Practical Side | Scoop.it

To meet a marketing metric goal, the staffing model should be considered carefully and designed with the strategy and expected workload in mind. Why? Download this framework for insight.

Lydia's Marketing & Communication Consulting's insight:
Tis true, it often takes a village to create marketing programs that will drive revenue.
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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Five Top-Rated Social Media Management Tools for 2016 [Infographic] | B2B Marketing-The Practical Side | Scoop.it
Every social media manager has his or her own preferred tool, but it's usually one of these five. This infographic is based on detailed customer reviews.
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Building a Strong Marketing Data Strategy

Building a Strong Marketing Data Strategy | B2B Marketing-The Practical Side | Scoop.it
Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

Lydia's Marketing & Communication Consulting's insight:
If you can't measure, what's the point. Many companies don't invest in a data strategy but rather a bunch of tools based on assumptions about how those tools will get used. Every aspect of a B2B marketing plan should be based on a series of mini-strategies underneath an umbrella strategy so that everything comes together to drive business.  - "Through data you can effectively measure campaign performance and understand why a particular campaign won (or lost) to drive insights and future strategies."  
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The 23 Best Content Ideation Tools

The 23 Best Content Ideation Tools | B2B Marketing-The Practical Side | Scoop.it
Great content starts with great topic ideas. Here are 23 of the best tools for finding, capturing, organizing and prioritizing great ideas for content.

Via Jenni Hilton
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4 Things Effective Enterprise Marketers Get Right [Research]

4 Things Effective Enterprise Marketers Get Right [Research] | B2B Marketing-The Practical Side | Scoop.it
Discover what enterprise marketers had to say in Content Marketing Institute’s B2B Enterprise Content Marketing 2016: Benchmarks, Budgets, and Trends.
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A Complete Guide to Social Media-Based Lead Generation

A Complete Guide to Social Media-Based Lead Generation | B2B Marketing-The Practical Side | Scoop.it
For better or for worse, social media isn’t a fad. It’s not going away and it is completely changing the way the human race communicates on a daily basis.
Lydia's Marketing & Communication Consulting's insight:
Gr8 overview on uses by channel.
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The Top Ten Do’s and Don'ts of Startup Marketing Management - OpenView Labs

The Top Ten Do’s and Don'ts of Startup Marketing Management - OpenView Labs | B2B Marketing-The Practical Side | Scoop.it
Marketing managers spend about 95% of their time on marketing and about 5% on management. How do we tip the scales to make it possible to focus on both?
Lydia's Marketing & Communication Consulting's insight:
Excellent tips. 
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B2B Companies: Case Studies Can Help You Reach More People

B2B Companies: Case Studies Can Help You Reach More People | B2B Marketing-The Practical Side | Scoop.it
The Content Marketing Benchmark Report has found that 66 percent of B2B marketers say that case studies are the most effective tool they use to reach their target audience. Here are a few reasons why they work 
Lydia's Marketing & Communication Consulting's insight:
Yes, case studies are very helpful in B2B sales but remember: know your audience as well as your objectives. Make sure you know what stories your buyer wants to hear/see and the type of information and level of detail they are most likely looking for.
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B2B Lead Generation: How to Craft Buyer Personas in One Afternoon

B2B Lead Generation: How to Craft Buyer Personas in One Afternoon | B2B Marketing-The Practical Side | Scoop.it
Simply put, buyer personas are fictional people that represent your ideal customer. They’re imaginary customers — the grown-up version of imaginary friends. 
Lydia's Marketing & Communication Consulting's insight:
Buyer personas (aka profiles) are an extremely important foundation to lay before investing a ton in content and targeted communications. The degree to which you know details about the type of person considered your ideal customer, can make/break a lead gen campaign. Helpful practical insight here...
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The Psychology of SaaS Lead Nurturing: How to Get to "Yes" Faster

The Psychology of SaaS Lead Nurturing: How to Get to "Yes" Faster | B2B Marketing-The Practical Side | Scoop.it
Lead nurturing is paramount for considered sales. And when it comes to nurturing SaaS leads, you have to focus on the entire funnel... not just the site.
Lydia's Marketing & Communication Consulting's insight:
I find a key thing many don't focus enuf on when it comes to lead nurturing is email best practices.. E.g. many don't invest enough time/money in critical foundational areas like creating, segmenting and optimizing their lists and contact database. Or creating targeted, compelling messaging and content offers. The foundational strategic stuff matters a lot if you want results. 
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Please B2Bs: Invest In Great CONTENT to Generate and Engage Quality Leads

Please B2Bs: Invest In Great CONTENT to Generate and Engage Quality Leads | B2B Marketing-The Practical Side | Scoop.it
Creating superb content experiences for your audience is not only vital, but very doable. If you are not approaching this through a strategic lens consider changing that.
Lydia's Marketing & Communication Consulting's insight:
Despite the growing promotion and advocacy of content marketing, many companies continue to develop and deliver content in silos without a strategy. That's a mistake that will cost. 
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How to Structure Content Marketing Campaigns That Actually Increase Demand

How to Structure Content Marketing Campaigns That Actually Increase Demand | B2B Marketing-The Practical Side | Scoop.it
We’ve all been there. Crafting more and more content, but not seeing the return that we imagined after reading all of those “Content is King!” posts that seem to spam our marketing resource sites.
Lydia's Marketing & Communication Consulting's insight:
Understand your target, know what they like, what helps them to make an informed buying decision, and what keeps them engaged with your brand online. Simple...yet not so much for most. Helpful post for those who want to get better at strategic content marketing. 
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Top 5 Lead-Generating Ideas for Your Content Marketing

Top 5 Lead-Generating Ideas for Your Content Marketing | B2B Marketing-The Practical Side | Scoop.it
Here are five content marketing methods that produce outstanding lead-generation results – Content Marketing Institute

Via Kamal Bennani, massimo facchinetti
Lydia's Marketing & Communication Consulting's insight:
I've found hat content that is educational yet simple and thorough, works really well not just for getting new leads but in social sharing and exposure among industry influencers.
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Teserae' Smith's curator insight, June 28, 11:09 AM
There are many ways to use content to generate leads. However, it’s also important to remember that there is no one solution to content marketing and lead generation. Depending on the nature and industry of your business, one method may be more effective than the other. The top 5 lead generating ideas for content marketing is: producing an e-book, write consumer case studies, create white papers and guides, host real life events, and lastly host a webinar. All of these leads seems to be effective depending on what industry one is using them for. 
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Anatomy of a Successful B2B Sales Email [Infographic]

Anatomy of a Successful B2B Sales Email [Infographic] | B2B Marketing-The Practical Side | Scoop.it
I have a confession to make – I don’t read every business email that I receive. I’m betting that you don’t either. After all, who has the time? About 89 billion business emails are sent every…
Lydia's Marketing & Communication Consulting's insight:
Besides giving folks the to schedule a sales call, or to ask for more information about your offerings, ALSO give the option to ask for removal from your list so that you focus efforts on people who want to hear from you.
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How To Fix Your Sales Content Problem

How To Fix Your Sales Content Problem | B2B Marketing-The Practical Side | Scoop.it
What if your “sales content problem” isn’t the real problem, but a symptom of the problem?
Lydia's Marketing & Communication Consulting's insight:
For B2Bs ready to take the leap to do sales content right, this is a great resource. Example: "Take an “outside-in” perspective, and work backwards from the desired outcomes".
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Why You Need Visual Content in Your Marketing Strategy

Why You Need Visual Content in Your Marketing Strategy | B2B Marketing-The Practical Side | Scoop.it
Visuals drive engagement like no other.
Lydia's Marketing & Communication Consulting's insight:
Sooo true, and B2B sales teams have a huge opportunity to stand out if they can offer visual appealing content throughout the sales process that's scannable and valuable. 
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Six methods for smarter marketing segmentation

Six methods for smarter marketing segmentation | B2B Marketing-The Practical Side | Scoop.it
Use these 6 (plus a bonus!) smarter marketing segmentation methods to ensure your list doesn't get stale teams.

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3 Mistakes B2B Sales Leaders Make That Hurt Performance

3 Mistakes B2B Sales Leaders Make That Hurt Performance | B2B Marketing-The Practical Side | Scoop.it
Much is written about how the role of the B2B marketers changed over the years due to the shift in the buying process.
Lydia's Marketing & Communication Consulting's insight:
Sorry Sales, it ain't all on marketing, ya gotta step up your game too. 
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5 Content Distribution Metrics Your Marketing Team Should Be Obsessing Over

5 Content Distribution Metrics Your Marketing Team Should Be Obsessing Over | B2B Marketing-The Practical Side | Scoop.it
Once you complete a masterpiece, its distribution data should dictate the how, when, where, and why of your future content projects.
Lydia's Marketing & Communication Consulting's insight:
My fave: Sales impact--how is what you're doing affecting the sales team's progress in closing deals?
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2016 Content Marketing Playbook

If you want your content marketing to take your business closer to its goals, it helps to have a game plan.

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A Content Strategy Leader's Road Map for Success in 2016 (and Beyond)

A Content Strategy Leader's Road Map for Success in 2016 (and Beyond) | B2B Marketing-The Practical Side | Scoop.it
Content - Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.
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SEO Page Titles: 15-Point Checklist for B2B and B2C Brands

SEO Page Titles: 15-Point Checklist for B2B and B2C Brands | B2B Marketing-The Practical Side | Scoop.it
Follow these 15 steps to improve your SEO page titles and strengthen the chances of getting your content found – Content Marketing Institute
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How SMBs Are Using Social Media

How SMBs Are Using Social Media | B2B Marketing-The Practical Side | Scoop.it
Social Media - More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing efforts or plan to start doing so 
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