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Three Data Opportunities B2B Marketers Are Missing Today

Three Data Opportunities B2B Marketers Are Missing Today | B2B Marketing-The Practical Side | Scoop.it
For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Here are three places to start.

Via Jenni Hilton
Lydia's Marketing & Communication Consulting's insight:

Good tips, fill the holes in your data...

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B2B Marketing-The Practical Side
Philosophies, best practices, tips and resources for B2B marketing effectiveness
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Content Marketing Tips for B2B Organizations - Whiteboard Friday

Content Marketing Tips for B2B Organizations - Whiteboard Friday | B2B Marketing-The Practical Side | Scoop.it

B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you're business-to-business. In this week's Whiteboard Friday, Rand shares his tips for successful content marketing when you're a B2B.

Lydia's Marketing & Communication Consulting's insight:

Yep..."Try to choose. When you're creating your content, when you're designing the strategy for why you're going to produce a particular piece, decide what it's going to help with. Point it at the area of the funnel that is in most need of assistance."

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More B2B Marketers View Content Marketing as an Effective Tactic - eMarketer

More B2B Marketers View Content Marketing as an Effective Tactic - eMarketer | B2B Marketing-The Practical Side | Scoop.it
Content marketing requires a fairly frequent and sustained effort
Lydia's Marketing & Communication Consulting's insight:

Shocker...not.

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SEO Best Practices For Your Blog | Marketing Insider Group

SEO Best Practices For Your Blog | Marketing Insider Group | B2B Marketing-The Practical Side | Scoop.it

There are millions of bloggers around the world publishing new content every day. If so many other companies are blogging too, why should you invest time a

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Learning Management System from LiberCloud- Content Management and De…

This is an overview on common constraints of traditional training technology & experiences and LiberCloud's solution to those problems. 

Lydia's Marketing & Communication Consulting's insight:

Good consideration for B2B sales trainers wanting to break free of traditional training constraints. Collaborative, Interactive, Adaptive. 

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60 Steps for Your Content Writing Checklist

60 Steps for Your Content Writing Checklist | B2B Marketing-The Practical Side | Scoop.it
Publishing content requires keen attention to detail. This comprehensive checklist of over 60 steps will help keep your process on track.
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60% Of B2B Content Sits Unused, Here's the Fix

Content marketing is a becoming more of a priority for companies across every industry. But would it surprise you to learn that, according to the Content Marketing Institute, only 30 percent of B2B marketers say their organizations are effective at it? What about that between 60 and 70 percent of content created by marketing departments at B2B companies sits unused?

 
Lydia's Marketing & Communication Consulting's insight:

It's a strategy problem, not a supply problem. 

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Hashtag Team: CES 2016 in full swing, how content marketing consultants can help B2B firms - B2B News Network

Hashtag Team: CES 2016 in full swing, how content marketing consultants can help B2B firms - B2B News Network | B2B Marketing-The Practical Side | Scoop.it

This is our weekly round-up of the most shared and buzzworthy content about all things B2B on social media. 

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18 Behaviors of Emotionally Intelligent People

18 Behaviors of Emotionally Intelligent People | B2B Marketing-The Practical Side | Scoop.it
Emotional intelligence is a huge driver of success
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4 Ways a Content Marketing Consultant Can Help B2B Startups

4 Ways a Content Marketing Consultant Can Help B2B Startups | B2B Marketing-The Practical Side | Scoop.it

Businesses are generating more content these days and may hire a content marketing consultant to help. Why? 

Lydia's Marketing & Communication Consulting's insight:

Strategy, structure, coaching, tips & best practices...

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Monday Tips: 4 Video Marketing Tools to Improve Your Social Media

Monday Tips: 4 Video Marketing Tools to Improve Your Social Media | B2B Marketing-The Practical Side | Scoop.it

Improve Your Social Media Marketing With These Video Tools Monday Tips is a short list of the best finds across the internet.

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Emotional Intelligence or an MBA - Which is Most Important When Hiring Marketers?

Emotional Intelligence or an MBA - Which is Most Important When Hiring Marketers? | B2B Marketing-The Practical Side | Scoop.it

According to the Institute for Health and Human Potential, Emotional Intelligence (EI) describes an ability or capacity to perceive, assess and manage the emotions of one’s self and others. Hmmm...it seems that in the world of Marketing & Sales (where the intent is to appeal to emotions and initiate or drive that emotion towards business outcomes), that having a staff with high EI could help improve the bottom line. After all, who better to derive and execute a marketing and communication strategy than a team with the capacity to perceive emotions and assimilate emotion-related feelings?

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6 Key Strategies to Ramp Up Your B2B Marketing Success

6 Key Strategies to Ramp Up Your B2B Marketing Success | B2B Marketing-The Practical Side | Scoop.it

6 Key Strategies to Ramp up your B2B Marketing Success In the super competitive world of B2B marketing, it’s a battle between your success –or that of your competitors. 

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6 Kinds of Content You Need to Update Next Year

6 Kinds of Content You Need to Update Next Year | B2B Marketing-The Practical Side | Scoop.it
The importance of content marketing in the digital world is clear, but generating new information at a regular pace can be exhausting. In addition to looking for fresh, cutting edge content, look at…
Lydia's Marketing & Communication Consulting's insight:

Very important for B2Bs to keep product/service info fresh.

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7 B2B Marketing Strategies That Are Working Right Now

7 B2B Marketing Strategies That Are Working Right Now | B2B Marketing-The Practical Side | Scoop.it
Learn the 7 top B2B Marketing Strategies to grow your business. Buyer personas. Brand persona. Goals. Content strategy. Promotion. Scaling. Tracking.
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2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides | B2B Marketing-The Practical Side | Scoop.it

Check out this content marketing DIY toolkit of checklists, templates, and resources, to achieve greater success. – Content Marketing Institute

Lydia's Marketing & Communication Consulting's insight:

DIY

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The Top Dogs Of B2B Content Marketing [Infographic] • Copywriter Toronto - B2B Technology and Software Copywriter

The Top Dogs Of B2B Content Marketing [Infographic] • Copywriter Toronto - B2B Technology and Software Copywriter | B2B Marketing-The Practical Side | Scoop.it

B2B marketers use an average of 13 content marketing tactics – from blogging to webinars. But with so many choices, what types of content will help?

Lydia's Marketing & Communication Consulting's insight:

Yep.. case studies, white papers, email, webinars. Great mix (but still need to be created thoughtfully and with the prospect's mindset as the focus. 

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How to Boost B2B Leads with SlideShare

How to Boost B2B Leads with SlideShare | B2B Marketing-The Practical Side | Scoop.it
Are you using SlideShare to increase your B2B leads? If not, 2016 is the year to take a second look at this powerhouse content tool!
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10 Trends in B2B Marketing - In With the Old, Out with the New?

10 Trends in B2B Marketing - In With the Old, Out with the New? | B2B Marketing-The Practical Side | Scoop.it

The evolving B2B marketing trends reveal that tried and true strategies like email campaigns are back in vogue while the term ‘digital advertising’ is outdated. 


Via Greg Jordan
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5 Ways B2B Content Marketing Will Overcome Content Shock in 2016

5 Ways B2B Content Marketing Will Overcome Content Shock in 2016 | B2B Marketing-The Practical Side | Scoop.it
Marketers will need to find their niche in order to continue reaching prospects.
Lydia's Marketing & Communication Consulting's insight:

Good one...

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4 Key Factors When Assessing Your Content Marketing ROI

4 Key Factors When Assessing Your Content Marketing ROI | B2B Marketing-The Practical Side | Scoop.it
Content marketing ROI is the trickiest part of the business. World class marketers can strategize, plan, and tailor their content to the exact needs of their audience, but if they can’t measure the…
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Why Your Content Marketing Has To Be Remarkable

Why Your Content Marketing Has To Be Remarkable | B2B Marketing-The Practical Side | Scoop.it

Content marketing – ever heard of it? 

Lydia's Marketing & Communication Consulting's insight:

Not easy but the pay off is there if you're willing to commit and make the necessary investment.

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2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides | B2B Marketing-The Practical Side | Scoop.it
Check out this content marketing DIY toolkit of checklists, templates, and resources, to achieve greater success. – Content Marketing Institute
Lydia's Marketing & Communication Consulting's insight:

Helpful...

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4 Stats, Trends, and Metrics Your B2B Agency Must Master

4 Stats, Trends, and Metrics Your B2B Agency Must Master | B2B Marketing-The Practical Side | Scoop.it

Without a strong understanding of certain key stats, trends and metrics, your marketing agency cannot hope to help you achieve breakthrough levels of success

Lydia's Marketing & Communication Consulting's insight:

Demand, consumption, preferences, conversion

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The Lost Art Of Marketing? 25 Ways To Retain Your Customers | Marketing Insider Group

The Lost Art Of Marketing? 25 Ways To Retain Your Customers | Marketing Insider Group | B2B Marketing-The Practical Side | Scoop.it
What does it take to retain your customers month after month? Is it as simple as offering a cutting-edge, market-leading product? Some people still seem to
Lydia's Marketing & Communication Consulting's insight:

Underpromise and overdeliver...

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Check Out The 20 Best Slideshare Presentations of 2015 | Marketing Insider Group

Check Out The 20 Best Slideshare Presentations of 2015 | Marketing Insider Group | B2B Marketing-The Practical Side | Scoop.it

It’s that time of the year again! 

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