B2B Marketing-The Practical Side
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Stellar Sales Pitches Start With This

Stellar Sales Pitches Start With This | B2B Marketing-The Practical Side | Scoop.it
Why should anyone buy anything from you? A good answer to that question is crucial to your success.

Via Willis Smith
Lydia's Marketing & Communication Consulting's insight:

This statement is so true: "A very common experience is teams who have a hard time articulating what is truly “unique” about them". I think this should be a core part of any B2B marketing strategy, i.e. help the sales team (and everyone else in the org) understand the company's unique selling proposition, while also giving them messaging support, data/intel and tools to effectively articulate it through different stages of the buyer's journey.

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B2B Marketing-The Practical Side
Philosophies, best practices, tips and resources for B2B marketing effectiveness
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The Top Ten Do’s and Don'ts of Startup Marketing Management - OpenView Labs

The Top Ten Do’s and Don'ts of Startup Marketing Management - OpenView Labs | B2B Marketing-The Practical Side | Scoop.it
Marketing managers spend about 95% of their time on marketing and about 5% on management. How do we tip the scales to make it possible to focus on both?
Lydia's Marketing & Communication Consulting's insight:
Excellent tips. 
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B2B Companies: Case Studies Can Help You Reach More People

B2B Companies: Case Studies Can Help You Reach More People | B2B Marketing-The Practical Side | Scoop.it
The Content Marketing Benchmark Report has found that 66 percent of B2B marketers say that case studies are the most effective tool they use to reach their target audience. Here are a few reasons why they work 
Lydia's Marketing & Communication Consulting's insight:
Yes, case studies are very helpful in B2B sales but remember: know your audience as well as your objectives. Make sure you know what stories your buyer wants to hear/see and the type of information and level of detail they are most likely looking for.
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B2B Lead Generation: How to Craft Buyer Personas in One Afternoon

B2B Lead Generation: How to Craft Buyer Personas in One Afternoon | B2B Marketing-The Practical Side | Scoop.it
Simply put, buyer personas are fictional people that represent your ideal customer. They’re imaginary customers — the grown-up version of imaginary friends. 
Lydia's Marketing & Communication Consulting's insight:
Buyer personas (aka profiles) are an extremely important foundation to lay before investing a ton in content and targeted communications. The degree to which you know details about the type of person considered your ideal customer, can make/break a lead gen campaign. Helpful practical insight here...
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The Psychology of SaaS Lead Nurturing: How to Get to "Yes" Faster

The Psychology of SaaS Lead Nurturing: How to Get to "Yes" Faster | B2B Marketing-The Practical Side | Scoop.it
Lead nurturing is paramount for considered sales. And when it comes to nurturing SaaS leads, you have to focus on the entire funnel... not just the site.
Lydia's Marketing & Communication Consulting's insight:
I find a key thing many don't focus enuf on when it comes to lead nurturing is email best practices.. E.g. many don't invest enough time/money in critical foundational areas like creating, segmenting and optimizing their lists and contact database. Or creating targeted, compelling messaging and content offers. The foundational strategic stuff matters a lot if you want results. 
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Please B2Bs: Invest In Great CONTENT to Generate and Engage Quality Leads

Please B2Bs: Invest In Great CONTENT to Generate and Engage Quality Leads | B2B Marketing-The Practical Side | Scoop.it
Creating superb content experiences for your audience is not only vital, but very doable. If you are not approaching this through a strategic lens consider changing that.
Lydia's Marketing & Communication Consulting's insight:
Despite the growing promotion and advocacy of content marketing, many companies continue to develop and deliver content in silos without a strategy. That's a mistake that will cost. 
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15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich

15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich | B2B Marketing-The Practical Side | Scoop.it
Original content is great. You feel good creating it, and you believe you have something fresh, entertaining, and/or useful for your readers and followers.
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A Healthy Funnel is a Happy Funnel: Building a Productive Sales Funnel to Increase Lead Quality - OpenView Labs

A Healthy Funnel is a Happy Funnel: Building a Productive Sales Funnel to Increase Lead Quality - OpenView Labs | B2B Marketing-The Practical Side | Scoop.it
Step by step instructions to help you increase sales lead quality to ultimately improve your overall funnel.
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7 Ideas for Upgrading Your Call to Action

7 Ideas for Upgrading Your Call to Action | B2B Marketing-The Practical Side | Scoop.it
One of the things that consistently amazes me about writing is that it can be a little like magic. The right combination of words on a page (or screen) can accomplish incredible things; it can change…

Via Stefano Principato
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Marie Blancard's curator insight, March 8, 7:08 AM
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11 of the Latest Lead Nurturing Statistics: Explained

11 of the Latest Lead Nurturing Statistics: Explained | B2B Marketing-The Practical Side | Scoop.it
Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. Sometimes they are, but the action of downloading that ebook doesn't tell you that in any way.
Lydia's Marketing & Communication Consulting's insight:
Set measures, be strategic. Some good insights here for those trying to figure out their lead nurturing plan, e.g. look at conversion rates + increased sales opportunities...
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How Social Media & Content Marketing Work Together

How Social Media & Content Marketing Work Together | B2B Marketing-The Practical Side | Scoop.it
Discover best practices and tips for ensuring your social media and content marketing efforts are working together like a well-oiled machine.
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7 B2B Marketing Strategies That Are Working Right Now

7 B2B Marketing Strategies That Are Working Right Now | B2B Marketing-The Practical Side | Scoop.it
Learn the 7 top B2B Marketing Strategies to grow your business. Buyer personas. Brand persona. Goals. Content strategy. Promotion. Scaling. Tracking.
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2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides | B2B Marketing-The Practical Side | Scoop.it

Check out this content marketing DIY toolkit of checklists, templates, and resources, to achieve greater success. – Content Marketing Institute

Lydia's Marketing & Communication Consulting's insight:

DIY

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The Top Dogs Of B2B Content Marketing [Infographic] • Copywriter Toronto - B2B Technology and Software Copywriter

The Top Dogs Of B2B Content Marketing [Infographic] • Copywriter Toronto - B2B Technology and Software Copywriter | B2B Marketing-The Practical Side | Scoop.it

B2B marketers use an average of 13 content marketing tactics – from blogging to webinars. But with so many choices, what types of content will help?

Lydia's Marketing & Communication Consulting's insight:

Yep.. case studies, white papers, email, webinars. Great mix (but still need to be created thoughtfully and with the prospect's mindset as the focus. 

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2016 Content Marketing Playbook

If you want your content marketing to take your business closer to its goals, it helps to have a game plan.

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A Content Strategy Leader's Road Map for Success in 2016 (and Beyond)

A Content Strategy Leader's Road Map for Success in 2016 (and Beyond) | B2B Marketing-The Practical Side | Scoop.it
Content - Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.
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SEO Page Titles: 15-Point Checklist for B2B and B2C Brands

SEO Page Titles: 15-Point Checklist for B2B and B2C Brands | B2B Marketing-The Practical Side | Scoop.it
Follow these 15 steps to improve your SEO page titles and strengthen the chances of getting your content found – Content Marketing Institute
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How SMBs Are Using Social Media

How SMBs Are Using Social Media | B2B Marketing-The Practical Side | Scoop.it
Social Media - More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing efforts or plan to start doing so 
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B2B Marketing and Sales Won’t Exist (As We Know Them) in 5 Years

B2B Marketing and Sales Won’t Exist (As We Know Them) in 5 Years | B2B Marketing-The Practical Side | Scoop.it
Marketing and sales alignment will eventually become a thing of the past. This isn’t because it’s not important, but rather, it’s because our teams will have outgrown it, like last year’s sno…
Lydia's Marketing & Communication Consulting's insight:
I believe it; already happenin...
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Having a Data-Driven Marketing Program Helps You Crush the Competition

Having a Data-Driven Marketing Program Helps You Crush the Competition | B2B Marketing-The Practical Side | Scoop.it
Marketing Strategy - Most marketers are just beginning to learn data literacy. But marketers that know where data's coming from and how to wield that data to sell products will be fa
Lydia's Marketing & Communication Consulting's insight:
Whether B2C or B2B data is the ticket to wining marketing programs nowadays. But remember, data is worthless without the analytics applied to it that help businesses determine trends, personas, and pricing. 
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5 Amazingly Successful Brand Video Marketing Campaigns

5 Amazingly Successful Brand Video Marketing Campaigns | B2B Marketing-The Practical Side | Scoop.it
Learn how to use video content to captivate an audience, with these examples of video marketing campaigns done right.
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Let Me Tell You Bout' a Man Named [Fill in Blank]

Let Me Tell You Bout' a Man Named [Fill in Blank] | B2B Marketing-The Practical Side | Scoop.it

Jed, John, Jane, George or whatever his/her name...is the ‘idea person’. But...this creative force often is never able to get anything done. Because that’s all he/she does; come up with ideas. If you struggle with turning ideas to results, here are 3 tips: 

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5 Reasons Why Digital Marketing Matters To B2B Companies

5 Reasons Why Digital Marketing Matters To B2B Companies | B2B Marketing-The Practical Side | Scoop.it
While consumer brands are often the beneficiary of digital marketing, business-to-business companies (B2B) can gain tremendously from online marketing.
Lydia's Marketing & Communication Consulting's insight:
Executives use mobile and self educate using the internet. So yeah, digital marketing matters. 
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Content Marketing Tips for B2B Organizations - Whiteboard Friday

Content Marketing Tips for B2B Organizations - Whiteboard Friday | B2B Marketing-The Practical Side | Scoop.it

B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you're business-to-business. In this week's Whiteboard Friday, Rand shares his tips for successful content marketing when you're a B2B.

Lydia's Marketing & Communication Consulting's insight:

Yep..."Try to choose. When you're creating your content, when you're designing the strategy for why you're going to produce a particular piece, decide what it's going to help with. Point it at the area of the funnel that is in most need of assistance."

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More B2B Marketers View Content Marketing as an Effective Tactic - eMarketer

More B2B Marketers View Content Marketing as an Effective Tactic - eMarketer | B2B Marketing-The Practical Side | Scoop.it
Content marketing requires a fairly frequent and sustained effort
Lydia's Marketing & Communication Consulting's insight:

Shocker...not.

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SEO Best Practices For Your Blog | Marketing Insider Group

SEO Best Practices For Your Blog | Marketing Insider Group | B2B Marketing-The Practical Side | Scoop.it

There are millions of bloggers around the world publishing new content every day. If so many other companies are blogging too, why should you invest time a

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