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The 5 Unbreakable Rules of Public Relations

The 5 Unbreakable Rules of Public Relations | The PR Story | Scoop.it
When it comes to good public relations, there are five rules that a company must never break.
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3 top tips for rethinking your PR strategy in the digital era

3 top tips for rethinking your PR strategy in the digital era | The PR Story | Scoop.it
Traditionally, marketers and PR professionals were able to plan strategies that ran for 12 months based on a set calendar of events for a client. ...
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7 Steps To Manage Your Social Media Crisis [Infographic]

7 Steps To Manage Your Social Media Crisis [Infographic] | The PR Story | Scoop.it
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The Golden Age of PR - New York Observer

The Golden Age of PR - New York Observer | The PR Story | Scoop.it
The Golden Age of PR New York Observer “Social media is an inherently PR-friendly platform, and public relations, digital, social media and stakeholder engagement are growing faster than the rest of the marketing world.” The rising tide has also...
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Organizational Communications Strategy Changing in Digital World

Organizational Communications Strategy Changing in Digital World | The PR Story | Scoop.it
An association of PR and communications professionals surveyed CEOs to determine how CEOs believe the role of organizational communications is changing.
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Infographic: How Mobile Has Changed PR Forever 

Infographic: How Mobile Has Changed PR Forever  | The PR Story | Scoop.it

Without more than a few “refresher courses,” a PR expert 20 years ago might be nothing of the sort today. And we have technology – in particular, mobile technology – to blame for the rapidly involving world of public relations.

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Access to PM Rudd, at a price, a PR disgrace

Access to PM Rudd, at a price, a PR disgrace | The PR Story | Scoop.it
The Labor Party's advertising agency has been offering "exclusive" interviews with Prime Minister Kevin Rudd in exchange for free pro-Labor advertising and editorial on youth websites.
Susan Andrews's insight:

Promptly sacked, the communications agency seemingly showed no regards for the most basic ethics.

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20 Great Quotes on Online Reputation Management

20 Great Quotes on Online Reputation Management | The PR Story | Scoop.it
BufferReputation is an invaluable asset to a company and its team members, and it’s even more important when dealing with the web, where things can spread like wildfire.
Susan Andrews's insight:

Well, reputation in general!

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The 5 biggest US PR disasters of the past year

The 5 biggest US PR disasters of the past year | The PR Story | Scoop.it
Salon The 5 biggest PR disasters of the past year Salon The Paula Deen scandal has been grabbing headlines for two straight weeks — first because of revelations that America's Southern sweetheart had used the n-word and done other racially...
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Don’t fluff the facts: 3 keys to good reputation management

Don’t fluff the facts: 3 keys to good reputation management | The PR Story | Scoop.it
Reputation management has become a buzzword in the communication industry with public relations practitioners around the world selling it as a service to clients. Reputation management undoubtedly ...
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Why Public Relations Should Remember Customer Expectations

Why Public Relations Should Remember Customer Expectations | The PR Story | Scoop.it
Guest contributor Adam Toporek explains how PR professionals play an important role in creating customer expectations.
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Communications Strategy Survey Results Show Struggles ...

Communications Strategy Survey Results Show Struggles ... | The PR Story | Scoop.it
The results from the Communications Strategy Survey are in. And while they indicate many organizations are struggling to develop a communications strategy, they also indicate many people within those organizations see ...
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The PR Firm of the Future

The PR Firm of the Future | The PR Story | Scoop.it
The PR firm of the future may not be at all about creativity or blended media, but about how we attract and retain employees. A look at where it's going.
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Crisis Management 101: First, Be A Grownup

Crisis Management 101: First, Be A Grownup | The PR Story | Scoop.it
If you can’t handle a little failure in your private life, you’ll be a catastrophe during a genuine public crisis. Spare yourself and your followers that fate, and learn ahead of time to admit you’re imperfect and that you could stand to improve.
Susan Andrews's insight:

Wise words from Rob Asghar.

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CSR Branding: Is It Becoming Unsustainable?

We see the terms “brand” and “sustainability” mentioned together more often today than ever before. Since brands usually function as the connection between business and people, their role has evolved beyond marketing to also represent corporate social responsibility (CSR) efforts.  But when a corporation’s sustainability commitments become unfulfilled promises, or fail to engender broader support –  the future of a sustainable brand can ultimately become “unsustainable.”

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Fake Reviews Fined; PR Firms Beware

Fake Reviews Fined; PR Firms Beware | The PR Story | Scoop.it
A recent sting in New York fined 19 companies for fake reviews, which included SEO firms. While PR agencies weren't investigated, they could be next.
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Three in four comms heads say board sees financial impact of reputation

Almost three-quarters of senior in-house communicators have said that their board believes corporate reputation has a strong link with financial performance, according to research from YouGov.
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10 things to love about public relations

10 things to love about public relations | The PR Story | Scoop.it
The author outlines her love affair with the profession. Do you share her passion?
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Why Billionaires Are Trying to Rescue the Newspaper Industry

Why Billionaires Are Trying to Rescue the Newspaper Industry | The PR Story | Scoop.it
Jeff Bezos may be the most prominent rich person to buy into the newspaper industry recently, but he's not the only one.
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Can Stakeholder Consultation Change Minds?

Can Stakeholder Consultation Change Minds? | The PR Story | Scoop.it
If executed effectively, can stakeholder consultation actually result in participants changing their initial standpoint on a project, development or issue?
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The Importance of Public Relations for Corporate Branding

The Importance of Public Relations for Corporate Branding | The PR Story | Scoop.it

In the 21st century, business opportunities are endless, and it is very easy to get caught up in things you cannot handle. That is why you should be careful. The plan is to build a brand – something that will be recognizable to a lot of people.

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History of Public Relations (infographic)

History of Public Relations (infographic) | The PR Story | Scoop.it
Learn about the history and evolution of PR from Egyptian pharaohs to the American settlers to the first radio to Twitter. 4000 Years of PR in 60 Seconds.
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The PR World's Play For Content Marketing Clout

The PR World's Play For Content Marketing Clout | The PR Story | Scoop.it
The Holmes Report
The PR World's Play For Content Marketing Clout
The Holmes Report
Yet it is the “Buzzfeed effect” that perhaps offers the clearest indication of how the PR industry can turn an aptitude for content into concrete returns.
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15 great crisis management songs

15 great crisis management songs | The PR Story | Scoop.it
The next time your company faces a crisis, lighten the mood in the office with the songs on this list. ("Under Pressure" by Queen/David Bowie.
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Here we go again: 5 reasons hiring a good PR firm is smart business

Here we go again: 5 reasons hiring a good PR firm is smart business | The PR Story | Scoop.it
Following a naysaying post by Kevin Leu, here are five reasons you won't regret hiring a good PR firm for your startup.
Susan Andrews's insight:

Worth a read!

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