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The PR Story
Public relations news and review
Curated by Susan Andrews
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The importance of stakeholder engagement

In the third interview of Perpetual's Performance with Purpose series, The Australian's Alan Kohler speaks to Myer's CEO about the importance of communication ...
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A strong example of the value of engagement and the importance of customer-centricity.

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3 principles for PR pros to remember

3 principles for PR pros to remember | The PR Story | Scoop.it
Communicators, commit these public relations lessons to memory in order to boost your next brand campaign.
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The World's Most Reputable Companies In 2015

The World's Most Reputable Companies In 2015 | The PR Story | Scoop.it
When the news broke last week that the European Union was officially charging Google with cheating consumers and competitors by distorting Web search results to lure visitors to its own shopping service, what did that do to Google’s reputation in Europe? Likely nothing, says Kasper Ulf Nielsen, executive partner and [...]
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Return on Storytelling - How the Dynamics of PR Have Changed - Huffington Post UK

Return on Storytelling - How the Dynamics of PR Have Changed - Huffington Post UK | The PR Story | Scoop.it
By telling great stories, integrating content, media and search and using them in equal measure wise PR people can help companies properly engage with their target audience. In their hands communications can deliver measurable business outcomes.
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3 top tips for rethinking your PR strategy in the digital era

3 top tips for rethinking your PR strategy in the digital era | The PR Story | Scoop.it
Traditionally, marketers and PR professionals were able to plan strategies that ran for 12 months based on a set calendar of events for a client. ...
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7 Steps To Manage Your Social Media Crisis [Infographic]

7 Steps To Manage Your Social Media Crisis [Infographic] | The PR Story | Scoop.it
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The Golden Age of PR - New York Observer

The Golden Age of PR - New York Observer | The PR Story | Scoop.it
The Golden Age of PR New York Observer “Social media is an inherently PR-friendly platform, and public relations, digital, social media and stakeholder engagement are growing faster than the rest of the marketing world.” The rising tide has also...
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Organizational Communications Strategy Changing in Digital World

Organizational Communications Strategy Changing in Digital World | The PR Story | Scoop.it
An association of PR and communications professionals surveyed CEOs to determine how CEOs believe the role of organizational communications is changing.
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Infographic: How Mobile Has Changed PR Forever 

Infographic: How Mobile Has Changed PR Forever  | The PR Story | Scoop.it

Without more than a few “refresher courses,” a PR expert 20 years ago might be nothing of the sort today. And we have technology – in particular, mobile technology – to blame for the rapidly involving world of public relations.

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Access to PM Rudd, at a price, a PR disgrace

Access to PM Rudd, at a price, a PR disgrace | The PR Story | Scoop.it
The Labor Party's advertising agency has been offering "exclusive" interviews with Prime Minister Kevin Rudd in exchange for free pro-Labor advertising and editorial on youth websites.
Susan Andrews's insight:

Promptly sacked, the communications agency seemingly showed no regards for the most basic ethics.

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20 Great Quotes on Online Reputation Management

20 Great Quotes on Online Reputation Management | The PR Story | Scoop.it
BufferReputation is an invaluable asset to a company and its team members, and it’s even more important when dealing with the web, where things can spread like wildfire.
Susan Andrews's insight:

Well, reputation in general!

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The 5 biggest US PR disasters of the past year

The 5 biggest US PR disasters of the past year | The PR Story | Scoop.it
Salon The 5 biggest PR disasters of the past year Salon The Paula Deen scandal has been grabbing headlines for two straight weeks — first because of revelations that America's Southern sweetheart had used the n-word and done other racially...
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Don’t fluff the facts: 3 keys to good reputation management

Don’t fluff the facts: 3 keys to good reputation management | The PR Story | Scoop.it
Reputation management has become a buzzword in the communication industry with public relations practitioners around the world selling it as a service to clients. Reputation management undoubtedly ...
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FIFA, NIKE, Adidas, Budweiser, VISA, Coca-Cola: Real-Time Global Crisis Comms in Action

FIFA, NIKE, Adidas, Budweiser, VISA, Coca-Cola: Real-Time Global Crisis Comms in Action | The PR Story | Scoop.it
Watching the FIFA crisis comms reactions from the sponsoring brands is an interesting study of how little control we have over our brand story in today's real-time communications ecosystem. But
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3 Creative Ways To Amp-Up Your PR Game - Business 2 Community

3 Creative Ways To Amp-Up Your PR Game - Business 2 Community | The PR Story | Scoop.it
Public relations goes beyond communication. It has evolved from media pitching and news clippings to full-on storytelling and creative showcasing. As today’s PR professionals strive to set themselv…
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Aussie corporate communicators win 18 international awards

Aussie corporate communicators win 18 international awards | The PR Story | Scoop.it
Corporate communicators at big Aussie brands win 18 International Gold Quill Awards
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How to Use Twitter for Public Relations

How to Use Twitter for Public Relations | The PR Story | Scoop.it
It’s not that people are not already using Twitter for PR. They are; in fact, it’s one of the favorite tools in journalists' toolboxes, therefore it’s one of the favorite tools in the toolboxes of PR pros.
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CSR Branding: Is It Becoming Unsustainable?

We see the terms “brand” and “sustainability” mentioned together more often today than ever before. Since brands usually function as the connection between business and people, their role has evolved beyond marketing to also represent corporate social responsibility (CSR) efforts.  But when a corporation’s sustainability commitments become unfulfilled promises, or fail to engender broader support –  the future of a sustainable brand can ultimately become “unsustainable.”

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Fake Reviews Fined; PR Firms Beware

Fake Reviews Fined; PR Firms Beware | The PR Story | Scoop.it
A recent sting in New York fined 19 companies for fake reviews, which included SEO firms. While PR agencies weren't investigated, they could be next.
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Three in four comms heads say board sees financial impact of reputation

Almost three-quarters of senior in-house communicators have said that their board believes corporate reputation has a strong link with financial performance, according to research from YouGov.
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10 things to love about public relations

10 things to love about public relations | The PR Story | Scoop.it
The author outlines her love affair with the profession. Do you share her passion?
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Why Billionaires Are Trying to Rescue the Newspaper Industry

Why Billionaires Are Trying to Rescue the Newspaper Industry | The PR Story | Scoop.it
Jeff Bezos may be the most prominent rich person to buy into the newspaper industry recently, but he's not the only one.
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Can Stakeholder Consultation Change Minds?

Can Stakeholder Consultation Change Minds? | The PR Story | Scoop.it
If executed effectively, can stakeholder consultation actually result in participants changing their initial standpoint on a project, development or issue?
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The Importance of Public Relations for Corporate Branding

The Importance of Public Relations for Corporate Branding | The PR Story | Scoop.it

In the 21st century, business opportunities are endless, and it is very easy to get caught up in things you cannot handle. That is why you should be careful. The plan is to build a brand – something that will be recognizable to a lot of people.

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History of Public Relations (infographic)

History of Public Relations (infographic) | The PR Story | Scoop.it
Learn about the history and evolution of PR from Egyptian pharaohs to the American settlers to the first radio to Twitter. 4000 Years of PR in 60 Seconds.
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