When the news broke last week that the European Union was officially charging Google with cheating consumers and competitors by distorting Web search results to lure visitors to its own shopping service, what did that do to Google’s reputation in Europe? Likely nothing, says Kasper Ulf Nielsen, executive partner and [...]
By telling great stories, integrating content, media and search and using them in equal measure wise PR people can help companies properly engage with their target audience. In their hands communications can deliver measurable business outcomes.
The Golden Age of PR New York Observer “Social media is an inherently PR-friendly platform, and public relations, digital, social media and stakeholder engagement are growing faster than the rest of the marketing world.” The rising tide has also...
Without more than a few “refresher courses,” a PR expert 20 years ago might be nothing of the sort today. And we have technology – in particular, mobile technology – to blame for the rapidly involving world of public relations.
Salon The 5 biggest PR disasters of the past year Salon The Paula Deen scandal has been grabbing headlines for two straight weeks — first because of revelations that America's Southern sweetheart had used the n-word and done other racially...
It’s not that people are not already using Twitter for PR. They are; in fact, it’s one of the favorite tools in journalists' toolboxes, therefore it’s one of the favorite tools in the toolboxes of PR pros.
We see the terms “brand” and “sustainability” mentioned together more often today than ever before. Since brands usually function as the connection between business and people, their role has evolved beyond marketing to also represent corporate social responsibility (CSR) efforts. But when a corporation’s sustainability commitments become unfulfilled promises, or fail to engender broader support – the future of a sustainable brand can ultimately become “unsustainable.”
In the 21st century, business opportunities are endless, and it is very easy to get caught up in things you cannot handle. That is why you should be careful. The plan is to build a brand – something that will be recognizable to a lot of people.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.