The power of words that sound right
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Rescooped by François Vassard from Integrated Brand Communications
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Why Visual Content Marketing Delivers Results [Infographic] | SEJ

Why Visual Content Marketing Delivers Results [Infographic] | SEJ | The power of words that sound right | Scoop.it

Consumers respond better to visual marketing, and this is one reason infographics became an instant home run when they burst onto the scene several years ago.

While they continue to be a very effective form of online marketing, everyone and their brother were churning out infographics a couple of years ago. It now requires a hot topic, interesting stats, and an eye appealing design to achieve the outstanding results they once produced.

This infographic was created to highlight some of the reasons why visual marketing works so well. Isn’t the goal to have your audience actually absorb your message, rather than just skimming through paragraphs of text and only retaining a small percentage of the information?

Infographics draw attention, generate a ton of social love, attract links, and push traffic to your website. Sounds like a winning result, right?


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, September 28, 2014 9:43 PM

A useful compilation of #stats about the power of #visualcontent communication in the form of #infographics to influence consumer behaviors.

Ben Alexander Hopkins's curator insight, September 29, 2014 5:42 PM

COMMUNICATION 1:

This article effectively uses visuals as means of conveying exactly how it is they are able to have a more significant impact on the way we take information in. This is important for marketers to consider when looking at how best to communicate brand values and messages, as the power of this method is significant. 

yveline jacob's curator insight, September 30, 2014 4:59 AM

A lire le pouvoir des infographies,

 

Rescooped by François Vassard from Design Revolution
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Does Your Web Design SING? New Neuromarketing Research Suggests It Should

Does Your Web Design SING? New Neuromarketing Research Suggests It Should | The power of words that sound right | Scoop.it

How does your web design SOUND? Strange question, but new neuromarketing research suggests we mentally sound out words we read. Implications for web designers are significant and new.

Most web designers care about how their design LOOKS, but maybe we should worry about how our sites SOUND too. Sound is a HUGE learning aid and one easy to overlook as we focus on colors, font and line.

Adds weight to how VOGUE uses alliteration to create powerful marketing as discussed in 8 Visual Marketing Tips from Vogue
https://www.haikudeck.com/visual-marketing-8-tips-from-vogue-art-and-design-presentation-QPRubvrcT8

and on Scoop.it
http://sco.lt/8qjz7Z

 


Via Martin (Marty) Smith
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