The social web is evolving from a collection of disparate voices to a channel for dramatic change. What happens when the attention is turned on YOU? (Are you prepared to deal with social media backlash?
The Social Spark Engagement with your audience is one of great advantages of social media marketing, but creating meaningfuland advantageous conversations is as much an art as it is a science. Engagement increases brand loyalty and public...
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
When many bloggers hop on the social media wagon, they fall prey to numerous, widespread untruths on what works or what doesn’t. The result? Not only does their social media fail, but it actually turns readers off - sometimes for good.
To get a better idea of how US consumers interact with brands in the social media space a market research and the most important highlights of their discoveries are (How #Branding Works In The #SocialMedia Age
A funny, seemingly backwards thing is happening: Our increasingly connected and technology-filled world is causing consumers to crave the basics of human interaction. As a result marketers are getting personal, relying on empathy rather than logos.
Awareness, Inc. shares their new annual report on the State of Social Media Marketing - Top Areas For Social Marketing Investment in 2012 (State of Social Media Marketing Report | Socialnomics: Awareness, Inc.
Alex Connock reviews the 2012 social media, search and content marketing landscape and offers some advice for business leaders on how to navigate it. (Google+, Twitter, Facebook Connect… are you cashing in on social media marketing?
Apparently social media users have a bad case of middle-child syndrome. As you probably could have guessed, when consumers or their peers share questions or comments on social media, they’re looking for a response.
The world of social media, where consumers rule the roost, has taken the power of suggestion to a whole new level and brand marketers and product managers and ALL marketers would be very wise to engage and empower as many ambassadors for their...
Digital, new media and social media are the buzz words said by marketers and advertising practitioners nowadays. More and more clients are asking their (Social Media Is Not Just Having A FaceBook Account!